Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

Red Marble Buff

Red Marble Buff is a global marketing agency and consultancy dedicated to facilitating the expansion of esports organizations into new markets while also providing valuable education to brands about this rapidly growing industry.

Notably, I facilitated the partnership between Paris Saint-Germain (PSG) and esports clubs like LGD Gaming, contributing to strategic growth and long-term success.

Founder

Oddin.gg

As the Data Partnerships Manager at Oddin.gg, I drive strategic collaborations to optimize our data ecosystem and foster innovation in esports. With a deep understanding of the data landscape, I leverage partnerships to enhance our data offerings and fuel business growth.

Data Partnerships Manager

Mineski Global

Mineski Global, once known for Dota teams and cybercafé chains, has risen to become a dominant force in esports across Southeast Asia. Our reach spans competitive events held worldwide for renowned publishers like Blizzard Entertainment, Moonton Games, Riot Games, Tencent Games, Valve Corporation, and more. Notably, we've also ventured into the casual gaming space with our Mgames platform, positioning ourselves as pioneers in the latest ad technology in games.

During the pandemic, we achieved great success with the launch of the first and only pop-up events and gaming truck in the Philippines. Now, we plan to expand this service throughout Southeast Asia under the GG Truck brand.

At Mineski Global, we continuously strive to innovate and expand our businesses, with a vision to gamify the world and ignite the gamer spirit in everyone.

International Business Development Manager

Mars Media

Mars Media, based in Shanghai, China, is a prominent esports events organizer and production company. Shortly after joining, I spearheaded the creation of the MDL IP, establishing it as one of the most prestigious Dota 2 events hosted by a Chinese company.

My proudest achievement was successfully bringing MDL to Disneyland® Paris as a Valve Major—a breathtaking USD$1,000,000 Dota 2 event co-produced with Disneyland® Paris at their theme park.

Additionally, I took charge of all communication with Valve, which led Mars Media to secure four Dota 2 Major and one Minor events. In 2016, we were entrusted with producing the Chinese segment of The International, the-then largest prize-pool in esports history.

Director of Events

LGDGaming

LGD Gaming stands as one of China's oldest and most prosperous esports clubs. I took on the responsibility of negotiating the contract renewal with Paris Saint-Germain (PSG), resulting in a fruitful multi-year agreement. During the challenges posed by COVID-19, I provided innovative business ideas and solutions to both LGD Gaming and PSG, enabling them to achieve their goals while minimizing costs. Moreover, I fostered strong relationships with existing partners and actively sought new sponsorships to further their success.

VP of Global Partnerships

HuomaoTV

At the prominent Chinese live streaming platform, HuoMao, I had the responsibility of identifying new content sources and securing broadcasting rights. During my tenure in the Shanghai-based company, I successfully negotiated and secured over 200 events, with a primary focus on Dota 2 and CS:GO. This effort elevated HuoMao to become the go-to streaming platform in China for watching competitions of these game titles.

Director of Broadcasting Acquisition

LGD Gaming, a prestigious esports club in China, entrusted me with the role of International Social Media Manager. My mission was to expand the brand's influence beyond China on the leading social networking services of that time. Throughout my tenure, I successfully cultivated a fanbase of over 140,000 across various platforms, setting a record as the Chinese esports organization with the largest international following at that time.

International Social Media Manager

2P.com

Throughout my two-year stint at 2P.com, I assumed the role of overseeing and directing all Dota 2-related content, ranging from breaking news to interviews, match analysis, and opinion pieces. This resulted in the website swiftly becoming the top destination for English Dota 2 content centered around the Chinese scene.

Content Manager

It's Gosu eSports

During my time at It's Gosu eSports, I held the responsibility of overseeing and directing all content creation, managing the entire process from draft to publication, and leading a team of editors. The website earned a reputation as the leading source of information for anything related to Dota 2 in China.

Additionally, I took charge of designing, implementing, and directing major online tournaments and events, establishing direct collaborations with sponsors and professional teams/organizations.

Editorial Head & Event Manager

Following high school, I faced two options: becoming a train controller or a glassblower. Instead, I chose the third path—building a career in esports.

I played an integral role in founding the renowned Esports IP MDL and successfully negotiated the collaboration between MarsTV and Disneyland® Paris, leading to the first Dota 2 Major in France. Moreover, I served as a key advisor to Paris Saint-Germain (PSG), France's best football club, resulting in a fruitful multi-year partnership with LGD Gaming and Tundra Esports.

In November 2020, I co-founded Red Marble Esports, a global marketing agency and consultancy supporting esports expansion and educating brands.

Besides gaming and esports, I find relaxation in golf and yoga, and I love engaging in meaningful conversations with others. Feel free to connect with me on LinkedIn or via email at dimitri@rmbuff.com for insightful discussions!

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