Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

RegTech NZ

RegTech NZ is part of Fintech NZ with the purpose of the advancement of technology solutions to address regulation and compliance in New Zealand and support New Zealand businesses to expand globally.

Working Group Member

Data Insight

Data Insight creates value from the power of data by enabling strategic and actionable insights.

Most of our clients have plenty of data but are early on their journey to making data a strategic asset that can drive strategy as well as tactical outcomes. We combine the best of three core strengths:

• Data: using our proprietary matching we can combine online with offline data to create single customer views and powerful enrichment

• Analytics: Our highly experienced and senior analytics team specialise in agile analytics and we provide the right skills for the best outcome.

• Technology: Leveraging the latest technology and tools to empower and create clarity from complex data and processes including visualisation, dashboards and mapping.

We know data can make a difference to your business to drive better decision making and provide actionable insight, because knowledge is power.

Client Director

Beneficial Insurance

Sales and Marketing Manager

eGENTIC is a leading provider for state-of-the-art lead generation (data mining, data marketing, and online marketing). A performance marketing company that ranks among the largest marketing contributors in the online world and supports more than 1000 companies in their efforts to generate new clients each month.

Country Manager, Australia and New Zealand

Phone Plus 2000 Limited

Director - Sales

CDM Direct

CDM Direct is a major progressive and independent Call Centre Group with over 23 years’ experience. 

We provide tailored front office solutions for a wide scope of businesses from SME’s to large corporate and government clients offering all inbound, outbound and marketing solutions that are designed to help businesses acquire, retain and grow customers. 

With call centres in Sydney, Melbourne and New Zealand and having a capacity of 250 workstations, we are able to provide comprehensive business solutions to cater for every task at competitive costs. 

We have the latest technology in call centre hardware, software, predictive dialler facilities and VOIP capacity which allows CDM Direct to offer the full spectrum of call centre services both Inbound and Outbound to our Clients. We are results-driven, and do our best to ensure we help improve, add value, and reduce costs for your business.





Inbound Contact Centre | Market Research | Product Recall | Surveys | Polling

CEO - Australia and New Zealand

CDM Direct provide medium to large organisations with an alternative to managing an in house contact centre and assist with campaigns and projects requiring immediate skilled and experienced telesales and service teams.

We specialise in and have skilled agents to handle the following.....

High inbound call volumes:

- Direct response to television and radio advertising/infomercials is a major specialty
- Immediate response for medium to large product recall and disaster recovery projects
- Customer Service / Help desk / Technical support lines
- Sensitive and highly confidential projects

Outbound:

- Over the phone sales (credit card processing)
- B2B Lead Generation
- Database building and data cleansing (building email addresses etc.)
- Shareholder communications
- Surveys 
- Event and product promotion 
- Polling
- Robocalling





Telemarketing | Lead Generation | B2B Sales | Call Centre | Outsourced Communications

National Business Manager (New Zealand) ♦ Telemarketing & Outbound Lead Generation

CDM Direct is a major progressive and independent Call Centre Group with over 23 years’ experience. 

We provide tailored front office solutions for a wide scope of businesses from SME’s to large corporate and government clients offering all inbound, outbound and marketing solutions that are designed to help businesses acquire, retain and grow customers. 

With call centres in Sydney, Melbourne and New Zealand and having a capacity of 250 workstations, we are able to provide comprehensive business solutions to cater for every task at competitive costs. 

We have the latest technology in call centre hardware, software, predictive dialler facilities and VOIP capacity which allows CDM Direct to offer the full spectrum of call centre services both Inbound and Outbound to our Clients. We are results-driven, and do our best to ensure we help improve, add value, and reduce costs for your business.




Inbound Call Centre | Market Research | Product Recall | Surveys | Polling

National Manager (NZ) ♦ Inbound Call Centre ♦ Market Research ♦ Product Recall ♦ Surveys ♦ Polling

Big Review TV is the world’s first video review platform that combines short video reviews with TV style review shows and peer generated video reviews made via the “Big Review TV” video app. 
The platform allows users to search and find entertaining videos for places to eat, play, stay or shop anywhere in the world and it actively encourages users to contribute to Big Review TV content by videoing and uploading their own review to the Big Review TV Platform.
CDM Direct is the sole distributor of Big Review TV’s products and services, with a newly established specialist division that is run out of Auckland New Zealand. With teams in Auckland, Sydney and Melbourne CDM Direct is best placed to assist Big Review TV with their expansive worldwide growth program.

GM - Big Review TV

3P Learning (Mathletics)

Regional Manager

Client Services Manager

The ECN Group

Senior Account Manager

Account Manager

Import Manager

Help Desk Consultant

Business Growth | Connector | Lead Generation | Social Media | Digital Marketing

I am a passionate, self-motivated, people person who loves a challenge and thrives on excellent customer service. The thrill of reaching and over achieving targets compliments my competitive nature. 

I enjoy working as part of a team and firmly believe that as individuals we can shine together to provide the best outcome for our company and our customers alike.

My work history demonstrates that my technical knowledge has enabled me to leverage sales opportunities and gain ‘Win-Win-Win’ situations.  My sales methodology is very much consultative based. 


Every contact and conversation presents an opportunity. I always want to make sure I am ready for the opportunities that come my way. You can reach me at clare.baker@datainsight.co.nz +64 21 02 48 48 52

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Benedikt Becker

Clare Baker

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