Ben A. Wise

Storyd

Your business is destined for greatness. Your story is an inseparable part of the journey. We'll help with both.

Storyd is a boutique ghostwriting studio that specializes in helping B2B & leaders scale their companies through LinkedIn content and outreach.

Owner

GoodUnited

I used data and creatively inspired messaging to make fundraisers feel appreciated and help them raise more money for the nonprofits GoodUnited serves.

Senior Copywriter

I conceptualized, strategized, and actualized GoodUnited's content, ensuring it represented the company's mission of helping nonprofits do more good by maximizing the potential of their Facebook fundraisers.

Director of Content

Qwil

I helped strategize and create narratives, thoughts leadership pieces, and other forms of content that tell Qwil's story in a vulnerable and genuine way, attracting clients, investors, talent, and attention from the press.

Senior Content Writer

Take your interviews and meetings to organized, detailed content briefs in minutes.

All you need is a transcript and to click a few buttons. 

Who it’s for:
• Ghostwriters 
• Agencies 
• B2B + B2C Companies

Use Cases:
• Thought leadership 
• Subject-matter expertise 
• Product releases

How it works:
• Use any transcription tool to obtain a transcript from your meeting or interview
• Upload or copy & paste your transcript, let storyd.pro do the work to organize your content ideas with direct quotes from your transcript
• Select the content idea, choose your outline, and generate your content brief

Write-Up communications

Persuasive content for many of the world's leading companies, e.g. Lifeline Scientific, Inc., Deloitte,  eBay,  and Boehringer Ingelheim.

Content creation: annual reports, social media posts, brochures, case studies, internal communications, press advertising, thought-leadership articles, training manuals, website content, white papers, newsletters, video scripts and speeches, and pitches.

Editing: pitch presentation materials, slide decks, detail aids and posters, ensuring that all materials conform to the relevant style rules and are free of design and visual inconsistencies.

Director

pan-African.net

pan-African is a platform for Africans in the Diaspora to find solutions, community and belonging.  The platform works with talented African Diaspora businesses to help them increase their online visibility.
www.pan-african.net

Co-Founder

•	Driving through the uptake and implementation of national treatment guidelines. 
•	Promoting high-value clinical auditing software to client organisations. 
•	Improving  treatment outcomes in strategic, targeted NHS accounts.

Senior Respiratory Care Associate

Thought Leadership Content for L&D Founders Seeking Freedom, Flexibility, Success. Copywriter & Copy Editor for Global Brands. Book a Call.

Decision-makers aren’t reaching out?
The culprit is usually messaging: if they can’t repeat it, they can’t buy it.

Templates and “posting for visibility” create generic noise: likes. They don't build your client pipeline.

After a decade writing for global brands, agencies and leaders, I built Authority Messaging for L&D & leadership brands:

Clarity × emotional resonance × POV × voice. Backed by proof.

Example results:

- 3 posts → 2 discovery calls in 10 days (right-fit)

- Mentoring programme filled from inbound in 3 weeks

- 6-figure contracts from target accounts

What you get:

- Positioning that a right-fit buyer gets in a heartbeat

- 3 core messages + showable proof (before/after, metrics, demos)

- A 30-day messaging ecosystem mapped to buyer awareness

Ways to work together:

- Small-group workshops

- Done-for-you messaging roadmap

- Done-with-you messaging sessions

Book a discovery call for a quick fit check.

https://calendly.com/lolabailey/ghostwriting

MEDICAL EDITING SERVICES

For those in the pharmaceutical industry, another challenge awaits:

➡ How to present intricate medical data with precision while ensuring clarity and compliance.

I leverage  my deep background in pharmaceuticals to provide specialised medical editing for agencies in the sector.

With a strong grasp of the industry's nuances, I collaborate with agencies to edit content so it's in line with client style guides.

My editing portfolio includes:

✅Masterclasses
✅Advisory board meetings
✅Symposia
✅Manuscripts
✅Abstracts and posters...

...across therapeutic areas such as respiratory, nephrology, gastroenterology, immunology, and diabetes.

Intrigued? Send me a DM.

Lola Bailey

The Keanu Reeves effect – why quiet leadership builds louder influence

Co-star Hiroyuki Sanada recently said: "Keanu is very kind to others but very hard on himself."

That's the formula most content misses.

As far as I know, Keanu Reeves has never:

- Bragged about how effortlessly he makes £X trillion for others
- Performed humility to look relatable
- Used his platform to punch down
- Constantly 'bigged' himself up
- Optimised his personal brand

Yet he's built one of the most trusted reputations in Hollywood. How?

He gives up subway seats. Treats PAs the same as producers. Takes pay cuts so crew get better rates.

𝘏𝘦 𝘸𝘢𝘭𝘬𝘴 𝘩𝘪𝘴 𝘵𝘢𝘭𝘬.

In a 2009 𝘓𝘢𝘥𝘪𝘦𝘴’ 𝘏𝘰𝘮𝘦 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 interview, when asked about the cancer foundation that he refuses to advertise his ownership of, he said, simply:

“I just let the foundation do what it does.”

That's not PR. It's who he is. 
Someone with style 𝘢𝘯𝘥 substance. 

Rare indeed.

It's substance that's built in the margins – how you act when there's no post, no audience, no ROI.

I've experienced the emptiness of chasing outcomes and metrics. Of forgetting that the strongest personal brands are demonstrated.

Three things Keanu's career proves:

1. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐛𝐞𝐚𝐭𝐬 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐭𝐲 Small, repeated actions build more credibility than one-off grand gestures. People remember how you made them feel across 100 interactions.

2. 𝐇𝐮𝐦𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 When everyone's shouting, restraint stands out. Kindness when it's inconvenient signals strength.

3. 𝐕𝐚𝐥𝐮𝐞𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐫𝐞 𝐣𝐮𝐬𝐭 𝐜𝐚𝐩𝐭𝐢𝐨𝐧𝐬 Alignment between what you say and how you behave is the only filter audiences can't see through.

Powerful personal brands are built in the moments between the moments: in hallways, emails, side conversations...

Your reputation is the sum of what you do when no one's tracking it.

Note to self:
Be kind when it costs you something. 
Be generous when no one will know. 

Be more Keanu.

Lola BAILEY

Authority messaging for L&D & leadership brands that earns decision-maker DMs.

Authenticity isn't a flex. 🟤

It's a test most of us fail. 

(Not when it's easy or when there's no pressure to conform.)

But when:
- The 'expert' post you poured your heart and soul into gets 101 views and 10 likes while your LinkedIn rant post goes viral with 1.5K likes and 200,999 views
- A connection asks you to endorse them for skills you've never seen them demonstrate
- The post sharing what you actually learned gets inundated with 18 likes, but you know adding '5 lessons' to the hook would triple it
- A connection slides into your DMs asking you to comment on their post that you didn't particularly enjoy
- You're in a room full of people cosplaying expertise, and staying quiet would be so much easier than being the only one who says "I don't know"
- You preach "bring your true self to work" then scrub anything vaguely controversial before hitting post
- You comment 'just be yourself!' when what you really mean is 'be yourself... into my sales funnel'

You know the moments.
The small decisions that reveal whether authenticity is your value or just your aesthetic.

The world's already convinced us that being yourself is the last thing you should be.

The question is whether you're buying it today.
_____________
𝐖𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞:
Ghostwriting (L&D & leadership): authority posts that convert to right-fit opportunities
Messaging Clinic: diagnostic + roadmap + tools
Messaging Workshops: small group, hands-on, high-touch

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Many L&D and leadership posts on LinkedIn are almost indistinguishable.

Posts blur together:
"How L&Ds can stop being order takers"
"We need to change how we think about Change"

Some wonder why decision-makers scroll past.

Credibility doesn't book calls.
Differentiation dies in platitudes. 

What works?
Messaging anchored by a core message that makes a decision-maker think: "𝘛𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘦𝘵𝘴 𝘶𝘴."

To land, your message needs 4 things:

Lens - a strong, differentiated point of view
Outcome Clarity - specific, buyer-relevant results
Voice - language that builds trust and authority
Emotional Resonance - meeting the moment they're actually in

When these align, your message does what it's meant to: signal fit.

In the last 6 months, clients from my Messaging Workshop have:

→ Published 3 key posts that resulted in discovery calls with CHROs
→ Had HRDs DM "𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘸𝘦'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩"
→ Rebuilt their profiles and had inbound leads within a week

All without trying to go viral. Just message-market match.

What I see:
The problem for most is positioning.
You've already got years of credibility. But messaging that lands with decision-makers needs more. Needs 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵.

Many position themselves as "helpful". But helpful gets filed away for later.

Decision-makers need to know you understand the pressure they're under right now and that you've solved it before.

This is what we work on inside the Messaging Workshop.

It’s built around a messaging lens I call L.O.V.E.
Lens. Outcome Clarity. Voice. Emotional Resonance.

When you 𝘯𝘢𝘪𝘭 this, LinkedIn stops feeling like a time sink. Your value speaks for itself. The right people lean in.

You’ll walk away with:

✓ How to reframe your expertise into a signal
✓ The messaging ecosystem: 3 messaging pillars, 5 key post types, 30 days of post ideas
✓ How to design messaging around your most invested buyer
✓ Hooks that trigger specific emotions
✓ How to shift from "credible" to "the obvious call"
✓ Ongoing support via private WhatsApp group (𝐧𝐨 𝐞𝐱𝐩𝐢𝐫𝐲 𝐝𝐚𝐭𝐞)

"𝘛𝘩𝘦 𝘊𝘏𝘙𝘖 𝘰𝘧 𝘢 𝘵𝘦𝘤𝘩 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘥 𝘮𝘦 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬 𝘐 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦. 𝘚𝘩𝘦 𝘢𝘴𝘬𝘦𝘥 𝘧𝘰𝘳 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘮𝘦. 𝘚𝘩𝘦'𝘴 𝘯𝘰𝘸 𝘢𝘴𝘬𝘦𝘥 𝘮𝘦 𝘵𝘰 𝘴𝘶𝘣𝘮𝘪𝘵 𝘢 𝘱𝘳𝘰𝘱𝘰𝘴𝘢𝘭. 𝘈𝘭𝘭 𝘐 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘸𝘢𝘴 𝘮𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨."

This is for you if:

→ You've been showing up but you're not getting any decision-maker interest
→ You want to stop being merely helpful, and start being heard
→ You're ready for traction that doesn't rely on posting 7/7

𝐅𝐨𝐫𝐦𝐚𝐭:
→ 4 live sessions, 90mins each
→ Small group, high support
→ Starts January (waiting list now open)

𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭: £997
𝐒𝐩𝐨𝐭𝐬: Max 5

The last cohort filled in 7 days.

P.S. What’s your message really signalling right now, and to whom?

DM 'WORKSHOP' and I'll send over the details.

(When it's full, it's full.)
---------

If anyone could say what you're saying... 
𝘛𝘩𝘦𝘯 𝘸𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺𝘪𝘯𝘨?

Last week I read five posts about emotional intelligence and why you aren't a leader without it. All by different authors, all could have been written by the same ChatGPT prompt.

Almost identical, 101-level framing.
Honestly, one blended into the other, and I can't remember a single thing from the posts.

Messages that land for me:
They feel like overhearing someone's private thoughts.
They make you stop mid-scroll because something clicked differently in your brain.
They stick because they came from somewhere real.

These posts carry the unique fingerprints of the author:
Their specific way of seeing problems.
Their particular collection of scars and insights and mess-ups.
The connections only they would make.

When you nail this, something shifts. You're no longer competing on price or certifications. You're the only person saying what you're saying, the way you're saying it.

It feels like coming home.

P.S. What's your message really signalling right now, and to whom?

taplio

The Battle

Ben A. Wise

Lola Bailey

Followers

Posts

Engagements

Likes

Performance ScoreLola Bailey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ben A. Wise

Lola Bailey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lola Bailey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLola Bailey's LinkedIn Performance