Content @Mayple, 0 to 50k/mo visitors, I want to be your next podcast guest 😎

I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. 

I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.

Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - ben.kazinik@mayple.com

Ben Kazinik

SaaSCopy.com

Work with founders, marketing teams and content marketing units to perform data-driven content audits on existing content assets, identify low hanging content opportunities, and drive revenue through content sprints.

B2B Content Writer, SaaS Content Strategist

RevGenius

Member

Victor Eduoh Consulting (VEC)

* Craft strategic narrative to differentiate assigned SaaS startup in their category.
* Keyword research, content gap and competitive analysis to surface target opportunities
* Design of content strategy for SaaS  startups using our proprietary Content Topic Clusters methodology

Product-Led Content Strategist

Policy Alert

• Led diverse social media campaigns on the extractives industry, budget democracy, ecological justice, community rights and livelihoods.
• Live tweet workshop and events, strategically highlighting key takeaways. Hosted Tweet Chats on behalf of the organization.
• Contributed to various documentation processes, including content creation, reports, press releases and infographics.
• Drove digital campaigns to give programs wide visibility. Analyzed data on campaigns to optimize campaign performance and document indicators for Monitoring, Evaluation and Learning (MEL).
• Coordinated knowledge management and social media activities using appropriate programmes and tools.

 Digital Communications Strategist

Centre for Democracy and Development

Communications Officer

TEDxCalabar

* Develop best practices for content creation, distribution, maintenance and audit.
* Ensure that content is on-brand, consistent in style, quality and tone, and optimized for search and reader intent across all channels.
* Provide leadership to the content team in creating articles, press releases, video scripts, web content, reports, blog posts, email marketing campaigns, presentation slides, TEDxCalabar yearly theme, speaker profiles/bios, speaker talk topics/ideas, copy for flyers and promotional materials, social media posts, brochures, e-books and sponsorship proposals.
* Led digital marketing campaigns that sold out event tickets more than 3 weeks before schedule, representing more than 64% improvement in ticket sales over previous year sales.

Storyteller/Team Lead, Content & Publications

African Leadership Magazine

* Carried out content and SEO audits on all digital assets owned by the group and provided detailed report and plan of action to management. 
* Resolved technical SEO issues surfaced by the audits.
* Provided guidelines on content structure and strategies to improve performance of published content.

Content Strategy Consultant (Contract)

Sabi Writers

* Created content calendars for client websites and provided ghost-written content to match calendar schedule.
* Collaborated with business leaders on their book ideas, making sure the writing matched the voice, tone and intent of the project owners.
* Conducted research to fill in the situational and historical context of the recollections of book owners.
* Provided mentorship to the writing team on writing for the web.

Resident Business Writer 

Basic Rights Counsel Initiative

• Oversaw the creation of BRCI social media strategy. Managed the resulting change process to turn all staff to content creators, which enriched the volume and diversity of content that was available to share on social media platforms.
• Created digital campaigns to drive attention to events, projects and collaborations.
• Setup the organization’s website, created website copy and managed content onsite and social media.

IT Officer

• Co-authored a proposal that was shortlisted for a €200, 000.00 grant by the European Instrument for Democracy and Human Rights (EIDHR) Country-Based Support Scheme.
• Provided a framework for M&E based on donor guidelines
• Created a reporting framework for capturing important indicators from every child rights intervention we implemented.

Grant Writer

ProBloggerTips.com

Content Writer

Most B2B SaaS content misses the mark.

Too often, companies flood the internet with generic content, hoping volume alone will drive traffic or leads.

Spoiler alert: that’s not how it works.

If your content isn’t generating demand, engaging your audience, or making it easier for them to choose your product, it’s time to step on the brakes and change direction.

Effective B2B SaaS content doesn’t just bloat the internet. It educates, solves real customer pain points, and positions your product as the solution they’ve been searching for. When done right, it drives action—whether that’s in the form of leads, conversions, or trust that builds long-term customer relationships.

That’s where I come in.

I’m Yeremi Akpan, and with years of experience helping SaaS companies craft strategic, user-focused content, I don’t just write—I create content that drives results. By putting your customers' needs first, I create stories that capture their attention, engage their minds, and drive demand.

The best part? By naturally optimizing for users, search engines follow suit. That’s how we consistently rank while speaking directly to the people who matter most: your future customers.

Ready to move past content for content’s sake? Let’s build content that works for your business and your audience.

Send me a DM to start the conversation.

taplio

The Battle

Ben Kazinik

Yeremi Akpan

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