Bell Copywriting, Inc.

I write ads, emails, and landing pages for B2B FinTech companies. And I also write blog articles, social media content, eBooks, special reports, website copy, pitch decks, business plans, and case studies. Plus, I'm a human-centric data-driven marketer who manages monthly email marketing campaigns, LinkedIn and Google advertising campaigns, and social media content marketing campaigns for B2B FinTech companies to create top-of-the-funnel leads that generate consistent monthly revenue.

B2B Fintech Copywriter & Marketing Strategist 

QuoMarkets

George Khatar hired me to refresh and rewrite the copy for TradeQuo and QuoMarkets websites. Plus, I focus on writing blog articles for both brands to maximize their brand awareness.

B2B Fintech Copywriter

TradeQuo Global

HyperPay

Esra Sehweil hired me to refresh and rewrite the copy for HyperPay's company profile, highlight the unique selling proposition of their product HyperHospitality for hotels, rewrite the HyperPay website copy, and revise numerous product presentations to businesses and investors alike.

B2B Fintech Copywriter & Marketing Strategist

Reap

Anushka Chaudhuri hired me to write blog articles about various payments topics and optimise on-page and off-page SEO to build brand awareness, the brand identity, and generate top of the funnel leads.

NetCents Technology

Clayton Moore hired me to write copy for weekly social media content (LinkedIn, Twitter, and Facebook), a landing page to A/B test for the NetCents Weekly Newsletter, and 3 emails per. Plus, I scheduled and managed the social media content and email marketing campaigns via HubSpot to generate new  top-of-the-funnel leads for the sales team.

Nium

Jeremiah Glodoveza hired me to write email marketing copy for Nium to promote their presence at various FinTech conferences worldwide. I also set up and managed each  email marketing campaign via Pardot (Salesforce) to measure open rates, click-through rates, and click-to-open rates to generate more bookings for experts attending these FinTech conferences.

The B2B FinTech Copywriter | I Write Ads, Emails, and Landing Pages for B2B FinTech Companies | The Coconut Loving Wizard of B2B FinTech Copywriting

I write killer copy for B2B fintech companies.

And here is the problem with your B2B fintech copywriting:

It doesn't create a clear, concise, and simple message anyone can understand.

So when your B2B fintech company offers excellent solutions, your ideal customers don't know you can solve their financial problems.

The result:

- You waste tens of thousands of dollars on sending the wrong message.
- You focus on generating leads that won't buy from you.
- Your conversion rate plummets.

Instead, here is how my B2B fintech copywriting can help your business:

>> DIGITAL ADS (I write B2B fintech copy that makes your ads clickable. I write both promotional and branding ads, and measure specific analytics to consistently improve ROAS and CPL. I manage your advertising campaign by using software like ClickGUARD™ to prevent bots from skewing your conversion rates.)

>> EMAIL MARKETING (I write B2B fintech copy that gets your emails opened and read. I manage your email marketing campaign by segmenting leads, setting up new automations, tracking analytics like CTR and CTOR, and growing the number of subscribers by writing lead magnets.)

>> LANDING PAGES (I follow a 21-step B2B fintech copywriting formula to build authority, establish trust, and position your offer by identifying the unique selling proposition.)

Imagine your B2B fintech business converting more warm, qualified leads with the digital advertising campaigns you run, emails you send, and landing pages you create.

Sales happen 24/7, even when you are sound asleep at night.

Plus, customers rave about your useful B2B fintech solutions.

You become a household name in the fintech industry.

And here is the unvarnished truth:

Every B2B fintech copywriting project comes with a 100% LIFETIME MONEY-BACK GUARANTEE.

If you think my B2B fintech copywriting services don't bring you the results you want, there's no need to explain. You'll receive a prompt and courteous refund without any questions asked.

Now, there's only one question left.

Are you serious about your B2B fintech copywriting?

Then let's get started.

Shoot me a DM now for the B2B fintech copywriting you want.

P.S. If you are undecided, please keep reading.

I follow a 4-step process to understand your target market better than they understand themselves.

How?

1. I send you 2 questionnaires about your brand and product offer.
2. I study the latest trends in your niche.
3. I study your competitors moves.
4. I interview employees, former clients, and current clients.

Send me a DM for killer B2B fintech copy.

Kyle R. Bell 🛎🔔

If you want to be a great B2B FinTech copywriter, you must sit and think deeply.

If you want to be an excellent marketing strategist, you must conceive of new angles and clear positioning. 

AI does not and will not make you a superb copywriter in any niche or a better marketing strategist who knows what makes people tick.

If you don't hone your writing craft or understand how to strategize to meet your customers' emotions where they are, you cannot expect AI to pick up the slack.

And that's not all.

What skillset are you improving today?

Bell out.

Kyle R. Bell 🦏

B2B FinTech Copywriter & Marketing Strategist (I generate new leads and sustainable revenue for B2B FinTech companies). Based in Tbilisi, Georgia!

If your B2B FinTech copywriting doesn’t solve a real problem, consider your words worthless.

I spoke with a client last month about using AI for copywriting and marketing strategies.

The perspective he and I arrived at was to use AI to handle grunt work, such as finding emails of leads, detecting intent signals, and automating marketing campaigns.

Before any B2B FinTech copy is written, the key is ensuring the FinTech product actually solves a real problem for customers.

Of course, knowledge and expertise are nice to have, but they are inadequate.

Why?

Because the fact remains that your FinTech product must solve a genuine pain point that someone is willing to pay for.

Sure, advanced technology like agentic AI can help, but it cannot fix a FinTech product that people do not want, need, or desire.

Laser-beam focus prevails in this case amidst all the noise of agentic AI tools.

Hype and excitement are a two-pronged approach with marketing and media. 

On the other end, investors can make big bets, multiple times, in hopes that one or two ventures will pay off.

With your B2B FinTech copywriting and marketing strategies, you only get a few significant opportunities each year to make a lasting, indelible impression.

Your focus must be on shipping a FinTech product that creates true value and generates sustainable revenue.

Forget about chasing trends in the sector.

Consider the value your FinTech product brings to the marketplace by focusing on specific, real-world problems.

Make sure customers will pay for your solution.

And learn how to leverage your time, capital, and marketing resources long-term.

Every word of your B2B FinTech copy and marketing strategies must meet real customers' needs where they are.

Bell out.

8 signs your B2B FinTech copywriting and marketing strategy has atrophied:

1. You can't list a minimum of 13 benefits about your B2B FinTech product/service.

2. You struggle to put together a clear strategy on how to position yourself.

3. You cannot define your marketing strategy in one sentence.

4. You're "too busy" thinking of new ideas to promote your B2B FinTech product/service.

5. You haven't interviewed your customers within the last 3 months.

6. The marketing data you're analyzing is not helping you pivot to achieve your long-term goals.

7. You work longer hours, and the ROI on your copywriting and marketing efforts has not changed.

8. Each week, you feel burnt out and cannot quantify what efforts are moving the needle.

If even 30% of these apply, your B2B FinTech copywriting and marketing strategy is at a complete and utter standstill.

And the only surefire way to succeed is to create a marketing strategy with B2B FinTech copy you're confident your customers will understand, relate to, and love.

If you need help with this strategic process, I have two slots available for new clients.

Please shoot me a DM.

Bell out.

New words. One glance. One mistake.

This morning, I was writing landing page copy for a special report I plan on releasing about direct mail marketing.

Direct mail marketing may not be glamorous, but it still generates sustainable revenue.

It’s different colored envelopes, lumpy mail, offers, cool bonuses like stylish pens, and using additional materials like brochures and flyers.

I have never had the chance to write copy for a direct mail marketing campaign.

But I understand how to make direct mail marketing work within any marketplace. 

Picture fun bonuses. Lift letters. Simple offers. Creating a message in the analog world that will trump digital.

A successful direct mail marketing campaign doesn't occur without using these battle-tested methods.

And while testing direct mail campaigns can be costly, the revenue generated makes it matter.

Every piece of mail sent means more prospects learn about your offer, more free bonuses, and more teasers are included.

And that's only just the beginning of the duties of running a successful and sustainable direct mail marketing campaign.

Bell out.

There is no difference between a Monday and a Saturday for me.

Why?

Because it's a lifestyle.

I've been defeated more times than I can count.

I've been disappointed and will continue to be.

I've failed and lost the trust of people.

For countless reasons.

Sometimes I fell short and didn't fulfill the conditions of an agreement.

But that will never stop me from believing in people.

And thinking the best of people.

After all, what does life revolve around?

Relationships and people.

I aim to achieve fruitful, long-term relationships with people.

Because I love people.

I'm a true believer in cultivating relationships that last.

Truthfully, I fell short many times.

And that was my fault.

I failed miserably, but also neglected to fulfill my obligations.

The reason why I'm repeating this fact is because LIFE HAPPENS!

I'm not using that as an excuse.

However, life is tough, rough, and unpredictable.

Which is what makes life beautiful.

Bell out.

B2B FinTech companies must ruthlessly publish more case studies at scale to persuade the buying committee they're pitching.

Why is this the case? 

Trust is lacking in the FinTech sector.

And case studies are proven to be the fastest way to build trust with prospects.
And case studies create a buzz and word-of-mouth marketing.
And case studies show the depth of your clients.
Plus, even mediocre copywriting from one case study can make a difference.

However...

You must follow a strategy. Numbers. Strict formula. Clients.
The key is showing up with a compelling story to tell the market.

Because someone in the buying committee will listen.

Please remember this point.

Everything you think is a real client problem may be factors the buying committee of your ideal customer persona has not even considered.

So you tell the story with a thrilling beginning, awakening middle, and triumphant end will do the job.

B2B FinTech companies, write as many high-quality case studies as you can.

I’ll expect you to make it happen. Because the FinTech industry as a whole needs to build unshakeable trust. 

Bell out.

E&M Technologies, Inc.

Chief of Staff & Culture Responsibilities

Executive Advisor

Work Culture Consultant LLC

⭐️ Emotional Intelligence Classes
⭐️ EQ Executive Coaching
⭐️ Leadership Summit Workshops
⭐️ Effective Employee Surveys
⭐️ SWOT Analysis w/action plan
⭐️ Culture Deep Dives & Focus Groups

Founder + Lead Consultant

CultureBot

Strategic Advisor

U.S. Department of Energy (DOE)

Program Integration Manager

NASA - National Aeronautics and Space Administration

Contractor - Bigelow Aerospace 
(no longer exists)

Program Planning Manager

Pratt & Whitney

F35 Propulsion Manager

United States Air Force

Flight Crew for The Secretary of Defense
& Operational Test Propulsion Specialist

USAF Flight Crew

Creating Amazing Work Cultures for Businesses & Employees with Specialized Emotional Intelligence Training

As an Executive Advisor, Brittinay collaborates with company leaders to enhance psychological safety within their organizations. She guides executives in evaluating their workplace environments to uncover cultural challenges and reprogram outdated systems. By strategically advising leadership teams, she helps humanize internal processes, enabling them to create thriving workplace cultures that 𝐚𝐭𝐭𝐫𝐚𝐜𝐭, 𝐫𝐞𝐭𝐚𝐢𝐧, 𝐚𝐧𝐝 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 top talent.

Brittinay believes that elevating emotional intelligence across teams starts with assessing our environments and how we engage within them. It requires a commitment to showing up with greater common sense and empathy—leading from a place of connectedness rather than division.

But creating a workplace where both people and businesses flourish takes more than just an understanding of I/O psychology. True transformation happens at the intersection of human behavior and operational efficiency. Brittinay takes a holistic approach, not only helping leaders cultivate emotionally intelligent cultures but also streamlining processes that make work more profitable and enjoyable. She identifies friction points, optimizes workflows, and aligns systems with the company’s broader vision—because an empowered workforce thrives when the work itself is designed for clarity, efficiency, and impact.

Emotionally intelligent leaders foster happy, healthy, and unified cultures where employees’ unique strengths can shine. And when those strengths are supported by well-structured processes, organizations become more resilient, adaptable, and successful. 

USAF Veteran (SECDEF Flight Crew)

In a world where many contractors prioritize bottom lines over people, 
𝐄&𝐌 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 proves that you can be both 𝐦𝐢𝐬𝐬𝐢𝐨𝐧-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 & 𝐩𝐞𝐨𝐩𝐥𝐞-𝐟𝐢𝐫𝐬𝐭.
Apply with us today!!

Brittinay Lenhart

How did I end up a MARCOM executive after starting off as a fighter jet engine mechanic? Glad no one asked 🤣, but I am going to tell you anyway lol because other veterans need to realize that no one is holding them back after they get out of the military - the world is now your oyster. 

I never once thought about a marketing career, but after running my own consulting business for 5 years and starting to be a content creator on linkedin back in 2018...I learned how to market "work culture" & it's importance, so that I could bring in the $$ for my business and hopefully set light bulbs off in leaderships head to start doing better for their people. To be able to get 50k+ people to take interest in work culture was no easy feat, I assure you.

Of course I learned a lot in the military, but I think my ability to pivot & adapt (which the military strengthened) sure did help. From mechanic, to flight crew for the Secretary of Defense, to propulsion manager, to aerospace (NASA) planning, to program management (DOE) I truly got to see the ins and outs of it all from so many different vantage points, especially so when I was a business owner working with C-suite/VPs everyday. The pain points, the things that make people thrive, the politics, the emotional intelligence or lack thereof, & the psychology behind social media - it all played a part in getting me here.

I now help E&M Technologies, Inc. become a more well known GovCon. We have over 85% veterans, so I get to market to a community I know very well as both a veteran and now a milspo. Branding was part of my toolbox, building Vision/mission statements and guiding CEO/Founders on how to choose the correct core values for their company - all made marketing a brand easy for me in this space, because I truly understand the deeper complexities of how these things have 2nd and 3rd order effects for the business long term.

Some may say I am a jack of all trades, but master of none...that's fine, to each their own. I am a master of self & that is what got me here, so do what you will with that information. I just ask that you bet on yourself and do great things. Take what you learn from everywhere & put that intelligence to WORK!

Brittinay S.

If your team doesn’t show up like this for you - you probably are not the leader you think you are. Not saying we should ever get into a situation like this, but it doesn’t negate the facts.

I had the absolute pleasure of getting to meet Glenn Patti in person at one of our company holiday parties recently! We bonded over 🌶️ hot sauce & he graciously gave me a bottle of his own - he is building out his hot sauce company and you know I’m all about #veterans supporting veterans, so please give him a follow he has something awesome in store for our community I’m pretty stoked about!! 

PS - this sauce was so good I ate a quarter of it on a bag of popcorn in my hotel room lol no joke

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Help Needed: I am trying to submit the company I work for, for veteran friendly employer awards/cert because we ACTUALLY have 85%+ veterans working for us and I want them to be KNOWN for it. 

Can you let me know of some, as I want to ensure I am not missing any. 
Thanks everyone!! This can help vets find a good company to work for after they get out of the service - your help matters <3 we want to help get them HIRED at E&M, because if they don't know about us...they can't even apply. Thusly, this helps with that.

PS - We are Small Business Women Owned company too*

This is about to hit some of yall like a ton of bricks, but I have to say it...titles do not always mean good pay. You'd be surprised how many people hold a fancy title & yet you get paid more than they do. 

That's it. That is the post.

PS - Change your perspective and change your life

I love how “military influencers” are the same type who post and ghost. They barely interact with their comments on a regular basis. How does this not show yall who they are as a person? These are the exact same type of people who we were in the military with that we couldn’t stand because they stepped on everyone on their way up the ladder - yall need to stop forgetting that and stop feeding their algorithm.

This is real talk. You can’t expect people to report vital information if you don’t have a work culture that makes them feel safe enough to do so. 

I do know this from seeing it with my own eyes before. If the psychological safety of a workplace is non-existent, employees will report issues…

👀➡️ It’s just not going to be to internally

🚨➡️ It’s going to be to places that can come down on you like a hammer (OSHA, EEOC, & more).

So, ensure you keep your culture healthy for the people who bring you profit (employees) as well as avoiding these types of headaches.

Connections - are any of you attending Association of Old Crows conference this year? My team will be there & I want to ensure they link up with the best ;)

This is really going to help me - please vote, thank you!!

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Brittinay Lenhart

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The Battle

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Brittinay Lenhart

Followers

Posts

Engagements

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