Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

In 2025, I got a stage invite in Denmark.

The stage shared by the top LinkedIn names.

My host got everything sorted for me.

Tickets. Formal invite. Hotel stay.

Ubaid was ready to travel for the first time out of Pakistan.

First time to be on a plane.

"Finally, a dream coming true..."

I booked my appointment for immigration.

3 days in a row. One document after the other.

From fingerprints to financial proofs.

I did everything I could have done.

Result? Visa rejected.

Reason? My Pakistani passport.

I was holding the yellow paper and reading the clause. An invalid perception about my passport.

(All this while I submitted a whole sack of papers.)

But there is "Khayr" in every delay.

Life continued.

A few months later, I got my visa for Germany.

Since then, I have traveled to 7 countries. Met my favorite LinkedIn humans. Attended the coolest Link Up meetup in Bosnia.

What I thought was a rejection. 

Allah knew it was a redirection.

Keep pushing. 

The right doors will open for you.

At the right time.

- With love, Ubaid. ❤️

Ubaid Ur Rehman 

"What do you think of my banner?"
"Do you like my banner in general?"
"Any chance you can look at my profile?"

The most asked Qs since last week in my DMs.

I’ll give you two routes. You decide how serious you are.

(Save this. You’ll need it later.)
______

Route 1:

1. Duplicate your banner file.
2. Remove everything. Clean page.
3. Bring the "headline" first.
4. Social proof after it.
5. CTA at the very end.

Adjust your 3 elements in a way that the reader sees them in the following order.

Headline --> Proof --> CTA

Note: Your headshot, after everything is done.
______

Route 2:

1. Click on my profile. Link in Bio.
2. Access "Banner Ninja" training (free).
3. See me doing it all on runtime for you.
______

Your banner is the hero section of your profile.

You either get ignored or explored.

PS. Drop your banner below. If it’s unclear, I’ll tell you.

LinkedIn Profile Masterclass. 60 seconds.

(Save this before you change anything.)
 
1) Banner → Core offer, CTA, proof.
2) Headline → What + Who + How
3) Bio Link → 1 primary CTA for leads
4) Featured → 1-3 core offerings in order
5) About → Problem. Agitate. Solution.
6) Projects → Your result-driven case studies
7) Recommendations → Authenticity always wins.

Fact: Your banner alone drives ~50% of retention time.

PS. Comment "profile". If you want me to rate yours.

You will never see your profile the same way again.

(A shift that changed how I use LinkedIn.)

Imagine this.

You DM someone for the first time.
What happens next? They check your profile.

Your comment on a post goes viral.
What happens next? They check your profile.

Your post starts taking off by chance.
What happens next? They check your profile.

LinkedIn puts you in search results.
What happens next? They check your profile.

LinkedIn will never tell you "leads are waiting" for you.

It will give you signs.

Profile views. Connection requests. Silent lurkers.

Take the signs and optimize for them.

If your profile is not sorted in the first place, you have already lost them.

Simple as that.

PS. How many average "profile views" do you get?

I have audited 17+ profiles in the last 2 weeks.

(What I found will make you rethink yours.)

1. Mobile-first profiles win. 70%+ users are on mobile.
2. Mismatched CTAs across profile confuse buyers.
3. Poor color contrast makes the content invisible.
4. Visitors spend 7 of 15 seconds on the banner.
5. Featured order matters more than you think.
6. The About section is "about them", not you.
7. Complex jargon kills strong positioning.
8. Visual cues beat copy in 0.1 seconds.
9. Featured isn’t for pins. Link offers.
   
I can keep going ...

Enough data points for you today.

Bonus: Keep your profile up to date always. People love meeting the evolved version of you.

(Repost ♻️ if helpful.)

PS. Which one from 1-9 surprised you? or not at all 👀

The "Black Box" test for design.

(Check your next post today.)

1. Pick the carousel or post you want to test.
2. Show it to your peer or a family member.
3. Ask them what they see.

If they paused to "figure out", or they couldn’t answer it properly. The design needs to be iterated.

Simple as that.

If it's not functional, it’s not even a design.

Design class over.

PS. Whom would you pick to show your design?

7 out of 15 seconds users scan your banner.

(The easy guide for you all.)

LinkedIn Banner Framework

AI: I can design for you now.

Me: Wait… really? That’s insane.

AI: What do you want then?

Me: An infographic. Something clean.

AI: 
*takes the text, 
*puts it in a grid 
*adds 3 random icons

AI: Here you go. Designed.

Me: That’s… formatting. Not design. 🥴

AI: Faaaaaaaaa

"You send the Stripe link and people pay up?"

Monday. 8:50 AM. He asked curiously.

Yes. Works all the time.

I don’t have a complex process at all.

1. A design inquiry happens.
2. I ask for your current brand state.
3. Ask if your offer and positioning are sorted.
4. Check my availability status for the matching offer.
5. I share the offer breakdown document.
6. If it aligns, the Stripe link is next.
7. Onboarding and getting started.

No time urgency in the offer. 

Works only if it's a priority for you.

Not just "exploring the options."

My process is designed as a collaborator, not another fiverr service seller.

Need an expert peer by your side? Welcome.

If not, plenty of options out there.

Peace out ✌️ .

Letting it speak itself. 

No long captions.

(The profile upgrade feedback.)

PS. If this resonates, I'm taking 2+1 new coaches or creators until 28 Feb. The last time I opened it was in 2025. Drop me a DM for details.

Tricky things about the featured section and fixes.

If you’re opening Canva without knowing exactly what you’re trying to communicate, you’re designing blind.

Design is less about the tool.

And more about approaching the problem with the right mindset.

I assembled a system that helps you think before you design.

PS. It may not be the kind of thing you're into. It's a different kind of approach. If you’re curious, send me a DM, and I’ll share more.

taplio

The Battle

Belen Wagaw

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Belen Wagaw

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ubaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUbaid Ur Rehman's LinkedIn Performance