Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Helping cannabis companies with sales and marketing 📈

As a founder, entrepreneur, or executive, you're the face of the business.

And in 2025, you need to attract and maintain digital currency. 

If not, you're competitors will.

With over a decade of corporate sales and marketing experience, I help founders, entrepreneurs, and executives increase sales and revenue by building awareness and establishing trust with their customers ONLINE. 

Here's how we can work together: 

LinkedIn Marketing
        - For individuals and businesses
        - Brand Style Guide Alignment
        - Content Ideas
        - Full Content Creation 
        - Content Scheduling

LinkedIn Sales
        - Prospecting
        - Sales Strategy 
        - Negotiation Tactics
        - LinkedIn Sales Navigator
        - Customer Relationship Management 

Ultimately, it all comes down to effective communication. 

Both digitally and face-to-face. 

I'm here to help! 

www.stevenarthurgeorge.com

Steven Arthur George

A weekend in the hills never disappoints. 

Especially when you're on autopilot. 

Here's why: 

1) Fewer distractions 

2) More listening

3) More talking

In the past few months, my workload increased, and I haven't spent as much quality time with my partner. #fail  

I've been on autopilot. 

Luckily, nature always helps me take a step back. 

Both the silence and the stars. 

Because at the end of the day, it's just us two. 

Regardless of all the noise around us. 

And sometimes, I forget that...

Steven Arthur  George

I create content for founders, entrepreneurs, and executives

Yesterday, I started an 8-week meditation course. 

Surprisingly, we started off by discussing sensations. 

Like physical sensations. 

The exact opposite of what I thought we would be discussing in an 8-week course about mindfullness-based stress reduction (MBSR). 

But then the teacher made the connection for us.  

"By being more aware of our physical sensations, emotions, and thoughts at every moment, we are giving ourselves the possibility of greater freedom and better choices; we do not have to perpetuate the same patterns that have caused us problems in the past."

And that's when it hit me. 

"we do not have to perpetuate the same patterns that have caused us problems in the past"

That's why I enrolled in this 8-week course. 

Nobody was forcing me

Nobody was paying for me 

Nobody but ME.

So, remember, if you want to change, it's on YOU. 

Thoughts on meditation?

In 2017, I DM'd a CEO on LinkedIn
In 2018, I started working for his company
In 2020, I started posting content on LinkedIn
In 2021, I started offering my own freelance services
In 2023, I started my first solo service business 
In 2025, I started my first side project 
In 2026, _____________

Here's the thing. 

You could be looking for work. 

Or you could be offering your services. 

Either way, being active on this platform can benefit your professional career and personal life more than you would imagine. 

When I sent that DM in 2017, everything changed. 

I realized I had the ability to FIND and CONTACT a person directly on LinkedIn. 

Not just anyone, either — CEOs of large companies. 

I could actually get their attention. 

In the end, that's the beauty of LinkedIn. 

The ability to 1) attract and 2) communicate with people. 

People with job descriptions and full names. 

People with pictures, not designs. 

And most importantly, people who need your help!

Is that not worth 30 minutes a day?

Wins. Loses. Ups. Downs. That was my week. 
One day, I'm sealing a big partnership. 
Next, I'm realizing a big mistake. 

That's how it works.

Sometimes things fall into place perfectly. 

Other times, you have your tail between your legs. 

But I never forget an important conversation. 

Both the good ones and the bad ones. 

They either build or break trust. 

The most important thing in any business relationship. 

So, keep looking for partners you can build with. 

And trust that patience will reward you. 

With partners who add marbles to your jar! 

Who knows the reference ^^^ ?

If your company has a decent following, your profile already has an advantage over others on LinkedIn. 
I experienced it myself 4 years ago. 

When I wrote my first post on LinkedIn, I was employed by one of the largest companies in my industry at that time (ref work experience for name).

But 6 months before that, I noticed something. 

People were looking at my profile and sending me connection requests before I ever started writing. 

I figured it was for 2 reasons: 

1) I represented a large company in a management role 

2) I was active on LinkedIn (Likes, Comments, DMs) 

On top of that, the industry was just getting started in Europe, and there was a lot of curiosity around what was going on. 

Then, I started to post. 

At the time, I had 3k connections
• Followers weren't a thing yet

A year later, I had 10k followers 
• mix of followers & connections

Then I left and started building on my own. 

And it became harder. 

I no longer had a big company drawing attention. 

I had to create the attention all by myself.

Today, I have nearly 15k followers. 

And that last 5k? 

Well, it's taken me another 3 years. 

If you work in an executive, small-business owner, or founder role, there is no reason not to build a personal brand. 

In fact, you're missing out on an opportunity. 

An opportunity to build at a faster pace. 

There's no value you can put on it. 

DM me and I'll explain...

For the past 6 years, I've focused on a regulated market. 
It has been both rewarding and challenging.
But one question still remains: 

Will the regulators ever catch up? 

For context, my entire career has revolved around sales. 

And in sales, you have control over many aspects.

• What you sell
• How you sell it 
• Who you sell it to

But for the past 6 years, I've only controlled the WHAT. 

The HOW and WHO have been more complicated. 

The HOW, the most complicated of all. 

Why? 

Because it involves regulators. 

Regulators with undefined timelines. 

What does that mean? 

You can have the WHAT and WHO sorted out. 

But the HOW becomes a question mark (?) 

Specifically, the timing. 

In sales, this is both unique and frustrating. 

That said, I've continued to find ways to make it work. 

But I wonder, will the regulators ever catch up? 

Idk...

Your reputation is the key.  
It acts very similarly to your credit. 
The better it is, the higher your "limit" is. 

In this sense, "limit" becomes "opportunity". 

If you have a great reputation, you receive more opportunities. 

For example, a well-known ghostwriter on LinkedIn with a great reputation will have more opportunities (and a higher likelihood of closing them) than an unknown ghostwriter with no reputation. 

Why? 

Because one has a great reputation, and the other has no reputation. 

Now replace "reputation" with "personal brand" 

It's that simple...

Does your personal brand need work?

taplio

The Battle

Belen Wagaw

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Belen Wagaw

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSteven Arthur George's LinkedIn Performance