Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

As a dynamic and growth-focused senior executive, I have extensive experience in leading global Solutions Consulting (Presales) teams and pioneering customer-centric methodologies. With a strong focus on operational excellence and revenue growth, I have managed to transform teams into potent forces, contributing significantly to the business growth and customer satisfaction in the software industry.

Being a forward-thinking business transformer, I have consistently fostered innovation and strategic thinking to improve business processes and customer satisfaction. I am known for my deep understanding of the technological landscape and the ability to bridge gaps between business needs and technology solutions.

As a compassionate and motivational leader, I have led large teams, managed high-stakes accounts, and cultivated relationships with key stakeholders. My focus on creating a nurturing environment and implementing effective personnel management reforms has not only improved internal attrition rates but also fostered a culture of excellence within my teams. 

A few of my career highlights include: 

•	Successfully conceived an internal platform for presales, which led to a 20% reduction in redundant work and a 22% YoY increase in net new business growth.
•	At SAP America, I managed a team of 400+ individuals, propelling company revenues from $200M to $500M in three years through strategic leadership, optimized sales processes, and cohesive team coordination.
•	As Co-General Manager of Presales at SAP China, I introduced the principles of Design Thinking, which resulted in an increased win rate to over 50%, a tripled average deal size, and a 60%+ reduction in external spending.
•	As Presales Manager at SAP UK&I LTD., I co-developed and disseminated the “Why We Win, Why We Lose” training video, impacting over 7000 SAP personnel and shaping global sales and training initiatives.

Over the last two decades, I dedicated my career to Solutions Engineering (Presales) and have been humbled by the journey. I’ve met amazing clients, worked across multiple geographies (America, EMEA and China) and developed lifelong working relationships and friendships on this journey.

I’m a passionate mom of two and whenever I can, you can find me cheering them on at their soccer practices or games. We are all avid Atlanta United soccer fans. I love to travel and experience this beautiful planet and recently passed my scuba diving certification - a bucket list goal. 

While traveling I love people watching, great food (I will try anything once!) and nice wine.

taplio

The Battle

Belen Wagaw

Sara Jones

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