Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Accelerating solopreneurs & agency founders with sales + systems. • Bootstrapped my remote agency to $5M & beyond. • Learn how with Scalable Service Offers. • Remote Solopreneur

I bootstrapped my B2B remote agency to $5M annually.

Now, I'm a Business Mentor to the world's top consultants, founders, and coaches. 

Tactically, I show founders & solopreneurs how to Go-to-Market (GTM) with systems, not big payrolls.

"Ken quickly identified what I needed to do in my business to get the results that I needed. He's helped me systemize my business."

— Lara Acosta, Entrepreneur with 300k+ followers

"I found the legend Ken Yarmosh. The results so far...better offer, more free time, repeatable systems. My confidence is skyrocketing, too."

— Matt Barker, Growth Marketer with 100k+ followers

The old measures of success are done:
🚫 Hiring lots of people, big offices, expensive overhead

Bigger does not mean better with social selling, AI, and a global marketplace.

Because you don’t want to…

❌ Sit in meetings all week.
❌ Make more only when you do more.
❌ Keep getting leads but not necessarily the right ones.
❌ Constantly fight client fires or be in "Delivery Hell."
❌ Be a creator chasing small passive income.

Scale today is MORE than just revenue.

The highest-earning founders scale their time, energy, and effort.

That’s exactly what I’ll show you when we work together.

Founders, solopreneurs, and CEOs work with me to...

🤑 Create & close higher-ticket *scalable* offers.
🏗️ Build systems across sales through delivery. 
🏝️ Get back big time and energy in their weeks.

Here's what we'll do together to help you grow without headcount:

🧠 Break down the bad mindset holding you back.
🎯 Reboot how you approach your sales & closing deals.
📙 Establish systems for marketing, sales, and delivery.
👥 Build optionality vs. traditional hiring or outsourcing.

I share the same sales systems and high-ticket offer strategies that helped me bootstrap from…

Five to six figures…a month.

…and then, as an exec navigating a 9-figure exit with teams in 40+ countries.

If that’s of interest to you, you’re in the right place. 

I work with founders across their growth journey. 

Book a time to speak if you want to shortcut months and years of struggles.

Or send a DM if you're interested in 1:1 work and want results like these:

"The biggest value that I get with Ken is instead of me figuring out all these things, he's already been there, done that. He just jumps me straight to the answer."

— Eric Nowoslawski, Founder of GrowthEngineX

"After the first call I had with Ken, I closed four deals in five days."

— Nick Broekema, Solopreneur

Read and watch more here: 

kyrm.sh/work

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