Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

EAIE: European Association for International Education

Content Marketing Coordinator

Global Savings Group

I spearheaded GSG's 2024 global social media strategy, delivering a comprehensive roadmap for teams across France, the USA, the UK, and Germany. I empowered editorial teams with best practices and algorithm insights across Facebook, Instagram and TikTok, driving substantial community engagement and website traffic while elevating brand loyalty across key markets.

Global Social Media Specialist

Anika Doshi

Leveraging a deep understanding of market trends and audience psychology, I collaborate closely with clients to deliver tailored solutions that drive brand awareness, customer engagement, and business growth.

Content Consultant

Experiencegift

During my time at Experiencegift, I led impactful marketing initiatives for the UK demographic, driving comprehensive activities such as SEO-focused content development across sister websites (Hotelgift.com, Flightgift.com, and Activitygift.com). Coordinating PR efforts and executing creative campaigns, I enhanced brand visibility. Additionally, I actively contributed to the brand's social media presence across Instagram, LinkedIn, and Facebook.

Marketing Specialist UK

At PCN Capital, I developed a strategic content strategy aligned with short-term and long-term targets, ensuring a consistent online presence. Additionally, I strategically positioned the brand through liaising with media partners for conferences. Overseeing editorial initiatives, I maintained high communication standards and collaborated on content success measurement with the marketing analytics intern.

Content Marketing Specialist

Digital Source

As a Marketing Executive at Digital Source, I developed and executed dynamic marketing strategies for tech talent. In addition, I curated and published engaging content focused on hiring trends, tips, and insights for the wider tech community. Collaborating closely with the lead designer, I played a key role in shaping the brand's visual identity by contributing to the development of content style and layout. Together, these efforts were instrumental in enhancing Digital Source's brand presence.

Marketing Executive

DGTL Festival 

At DGTL Global, I played a central role in shaping the brand's identity by developing a distinctive voice and crafting captivating captions for social media platforms. A highlight of my contributions includes leading the creation of all copy for 'DIGITAL DGTL,' DGTL Amsterdam's inaugural live-streamed festival. Additionally, I wrote, edited, and posted engaging artist interviews, contributing to a polished and professional brand image across international festival editions.

Copywriter

Apenkooi Events

My commitment to brand consistency was evident in my role as the editor of marketing materials, meticulously aligning them with brand guidelines. Efficiently managing the festival database, I ensured streamlined processes for information retrieval and analysis. Additionally, I played a key role in creating presentations and briefings for our in-house designer, contributing to the cohesive and compelling visual representation of our brand.

Marketing Intern at DGTL

Amsterdam Roots Festival

Implementing creative campaigns for both 'Pre' and 'Post' festival seasons, I contributed to increased visibility and audience loyalty at Amsterdam Roots. My role included meticulous target market research, informing tailored marketing strategies for maximum impact. As a key player in executing promotional strategies for Roots Open Air and Roots Bazaar, I contributed to the overall success of these events while also coordinating administrative tasks for seamless operational execution.

Marketing Communications Assistant

My Master's thesis, 'Curating Liveness: The Role of YouTube in Constructing Authentic Viewing Experiences through Live Music Channels,' earned a grade of 8.0, focusing on social transformations in digital culture. I contributed to the academic community by creating content for the University blog 'Master's of Media' and conceptualized the networking app 'StudioMe' for music and audio creators.

Academic Projects

🙋‍♀️ Hi there! Thanks for stopping by. Here's a little bit about me...

🇮🇳 🇩🇪 I'm of Indian & German origin and currently based in Amsterdam.

🖊️ I'm a Content Marketing Specialist with a passion for creating engaging and impactful digital experiences. Storytelling remains at the core of everything I do. 

📈 I execute content campaigns that drive brand awareness, increase website traffic, and generate leads.

📲 Throughout my career, I have successfully crafted compelling content across various platforms, including social media posts, blog articles, email newsletters, and website copy. 

🤝 As a collaborative team player, I thrive in fast-paced environments and enjoy working with cross-functional teams to develop integrated marketing strategies. 

🎵🎨 I'm a singer-songwriter and visual artist. Music and art are integral to how I express myself and communicate with the world. 

Follow to read about all things #contentstrategy #socialmedia & #copywriting

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The Battle

Belen Wagaw

Anika Doshi

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