Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Ty Erickson

VP of Sales & Marketing

Capital Premium Financing

🔥 Supercharge Your Commercial Insurance Agency: Get More Time, Revenue, and Fewer Cancellations! 🔥

For over 15 years, my passion for commercial insurance premium financing has been ingrained in me, thanks to my father-in-law's founding of Capital Premium Financing over 35 years ago. It's more than just a business; it's a family legacy that drives me to excel in this field.

Are you a commercial insurance agent seeking to optimize your premium financing game? I'm here to help you achieve remarkable results! By partnering with me, you can reclaim precious time, boost your revenue, and reduce cancellations.

⏰ Save Time: Maximize your efficiency with expert strategies that streamline processes and boost productivity, allowing you to focus on what matters most - your clients.

💰 Increase Revenue: Unlock untapped potential and elevate your earnings with tailored premium financing solutions that make a tangible impact on your bottom line.

🚫 Lower Cancellations: Minimize policy cancellations by implementing proven techniques that improve client satisfaction and loyalty.

As a seasoned professional with a deep-rooted passion for premium financing, I'm committed to sharing my knowledge and experience to ensure you receive the best possible outcomes. I offer a FREE consultation to discuss your specific needs and customize a strategy to propel your agency to new heights.

Ready to take your commercial insurance agency to the next level? Let's schedule a time to explore how you can improve your rates, enhance terms, and achieve unprecedented success. Don't miss this opportunity; click the link below to book your consultation now!

📅 Schedule your FREE consultation now by sending me a message!

Together, let's revolutionize your commercial insurance business and create a thriving legacy that withstands the test of time. Reach out today, and let's make greatness happen! 💪

Business Development

Marketing

Agency Relations

Experience Utah

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🗓️ Don't wait another moment! Book your trip today and let's embark on this magical journey together. Utah's finest properties are ready to welcome you with open arms! 🚀

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👉 Your dream escape is just a click away. Book your unforgettable Utah experience now! 🌄🎉

President

Private Label Chocolate

🍫 Ready to leave a sweet and unforgettable impression on your clients and prospects? Say hello to your ultimate marketing, sales, and branding solution – Private Label Chocolate! 🌟

🚀 Don't miss this golden opportunity to enhance your business and make an everlasting impact. Schedule your time now, and let's kickstart your very own Private Label Chocolate journey! 💼🍬

📈 Let's sit down and explore how this delectable treat can skyrocket your business, keeping your brand at the forefront of everyone's mind. Together, we'll uncover the secrets to substantial growth and continued success! 🍫💥

📅 Time is of the essence! Take action today and secure your place in the hearts of your customers. Don't wait – schedule your consultation now and let's sweeten your path to success! 🌈🔥

💡 The power of Private Label Chocolate is waiting for you. Click the link below to embark on this irresistible adventure! 📆👉 https://calendly.com/ty--16/15-minute-phone-call

Get ready to indulge in success and be remembered, one delightful bite at a time! 🍬💼🌟

Hobbi Co

Investor

The Cacao Group

Vice President of Business Development

Acentus Consulting Group

-Provided consulting to financial division and served as Enrollment Director.
-Lead and managed sales and marketing for media division providing marketing (radio, TV, print & internet) for top authors and gurus.
- National Speaker for Abundance Spending Your Way to Wealth.

Consultant, Speaker, Sales Manager

Primerica Financial Services

-Built, lead and managed team of over 20 reps
-Top 10 producer in division for 2003-2005
-Consistently named team captain in all divisions

Regional Manager

Nations Title Agency of Utah

-Oversaw sales and marketing for start up office in Utah
-Managed all accounting for startup office
-Increased office revenue from 0 to over 100k in monthly revenue for state and national

New Freedom Mortgage

-Maintained a loan pipeline of 1 million dollars a month in mortgage loan closings.
-Consistently top performer on retail mortgage loan team consisting of FHA/VA and conforming loans.
-Helped start retail mortgage loan department from 0 in loan closings to over 10 million a month in closings.

Senior Loan Officer

Citi

-Consistently top performer on 30 day collections.
-Provided Collections on retail consumer loan portfolio from 30 to 60 day accounts.
-Provided training for team of 20+ collection representatives.

Collections Manager

I believe growth is the real measure of success.

For 20+ years I’ve been helping people and businesses grow—through truth, action, and momentum. Whether it’s in business, on the field as a coach, or in life as a parent and mentor, I’ve seen the same principle play out:

➡️ Truth builds trust.
➡️ Action creates momentum.
➡️ Momentum changes everything.

I don’t believe in shortcuts. I don’t believe in perfection. I believe in showing up, doing the work, and helping others rise with you.

That’s why I write and share content around:

Leadership: Practical lessons on integrity, accountability, and growth.

Business: Insights from building companies in finance, chocolate, hospitality, and beyond.

Coaching: Lessons learned on the field that apply directly to business and life.

Humanity: Choosing empathy and connection in a world that often pulls us apart.

I’ve built businesses, led teams, coached athletes, and navigated family business. Along the way, I’ve learned that success isn’t owned—it’s rented. And the rent is due every day in action, not intention.

If you’re here, it probably means you’re curious about growth too.

So here’s my ask:
👉 Connect.
👉 Start a conversation.
👉 Let’s grow together.

taplio

The Battle

Becky Lawlor

Ty Erickson

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