Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Sarah L. Parker

Chattermill

As the Head of Content, I managed large budgets, searching for and selecting external agencies, freelancers, and consultants.

Highlights:

• Led a team of designers, developers, and marketers to increase website pipeline by 200%

• Launched new messaging into campaigns on Google Ads and LinkedIn, resulting in a 250% increase in pipeline

• Enhanced SEO traffic by 150% with 28 keywords in the top 3 results, and a 11% rise in user engagement, resulting in a 200% rise in demo requests from organic search

• Enabled 21 new case studies in 2024, shifting to use cases and segmentation, and introducing video for campaigns, amplifying annual output by 300%

Work examples from my portfolio:

Head of Content

Unleashed Creativity

As a Fractional Head of Marketing and Content for B2B SaaS companies, I created messaging and marketing strategies that increased conversions.

Highlights: 

• Launched B2B messaging strategies that increased website conversion rates by 50%

• Lifted live demo conversion by 33% by developing a product demo video that aligned priority features with market needs for demand generation

• Managed a team of product marketers, designers, and UX specialists to redeisgn websites for conversion impact

Work examples from my portfolio:

Fractional Head of Digital and Content Marketing

Mastek

As the Head of Strategic Content, I reported directly into the CEO, parallel to the Head of Marketing.

Highlights:

• Directed a team of 5 to implement a global content marketing strategy

• Developed an ABM strategy focusing on high-value accounts, leading to an additional $4M+ in revenue from key accounts

• Managed a budget, and searched for and selected external agencies, freelancers, and consultants, boosting productivity by 25%

• Supervised a team of developers, designers, and marketers to redesign the website

• Analyzed market trends with a global consultancy to refine the target market, positioning, and value propositions for the GTM strategy

• Crafted technical buyer personas to drive acquisition through targeted messaging

Please see below for examples from my portfolio:

Head of Strategic Content

As the Head of Bid Writing, I managed the bid process and collaborated with Sales, Service Line Heads, and SMEs to develop new processes, resulting in successful contract awards.

Highlights:

• Designed strategies that generated $40M in revenue in 12 months, by boosting bid conversion rates from 1/5 to 4/5

• Supervised a team of 10 bid managers, pre-sales engineers, and bid writers, enhancing bid
scores by 64% in 6 months

• Launched regional training for bid and sales teams and designed battle cards and sales decks, enhancing UK sales enablement with regional value propositions

Work examples from my portfolio:

Head of Bid Writing 

Oxford University Press

As the Editorial Assistant, I supported the Commissioning Editors to grow lists worth $8M+ each.

Highlights:

• Developed and executed proposals by optimizing gross margins and improving list reputation, supporting annual list revenue of $8M+.
• Simultaneously managed 60+ authors and 800 contributors to multi-contributor volumes, enabling the list to increase in size by 20% per annum.

Editorial Project Manager, Politics and Philosophy

As the Assistant Commissioning Editor, I supported world-leading authors and contributors to submit their work to contractual deadlines.

Highlights:

• Project managed the Oxford Handbooks, introducing processes to guide 150+ contributors per handbook, successfully submitting 10+ handbooks to production with 1,500 contributors in total.

Assistant Commisioning Editor (Secondment Cover)

Revenue generating content specialist with 6+ years of experience supervising teams and budgets in B2B Tech & SaaS. I help companies to generate $50M in new pipeline. 

Some examples of my results include:

• Added $40M in revenue by tailoring value propositions to customer needs

• Ran a website refresh, increasing website pipeline by 200%

• Launched targeted PPC campaigns, boosting pipeline by $3.5M

• Generated $4M+ in revenue by piloting a thought leadership strategy for ABM

• Elevated brand awareness, increasing social media reach by 900% and SEO traffic by 150%

I get excited about opportunities where I'm able to collaborate across functions to develop innovative marketing solutions in B2B Tech & SaaS.

I love connecting with new people, give me a shout at sarah@sarahlparker.com or here on LinkedIn!

taplio

The Battle

Becky Lawlor

Sarah Parker

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?