Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Sarah Greesonbach

B2B Content Studio

B2B copywriting and content marketing for complex products and services (brand and content strategy, ghostwritten feature articles, white papers, and original data surveys, etc.). Brands like Adobe, Oracle, VISA, Toshiba, Big Commerce, Shopify, UPS, Stanford University, and more, connect me with their executive-level employees to mine the unique experience and insights that give them an advantage in their market — and feature that expertise in professional lead generation content.

Successful content and marketing strategy collaborations with FedEx • Visa • Oracle • T-Mobile • Coursera • Docusign • Wiley • Vertex • D2L • Toshiba • Workhuman • Shopify • Salesforce • Experian • Adobe • Getty Images • Unit 4 • Stanford University • Simon Data • DocuSign • Google Cloud • BigCommerce • Happy Returns • Celtra • Grammarly Business  •  and more.

B2B Content Studio, Founder

B2B Writing Institute

Training and coaching for 10+ year professionals who want to shift into the B2B marketing and writing space.

B2B Writing Institute, Founder

Wise Women's Council

Member

Little Big Business Solutions

This opportunity provided the proving grounds to research, develop, and fulfill blogging and social media programs for local and national clients from scratch. 

As if that wasn't enough, I learned about and/or practiced best practices in leadership, business, website design, graphic design, and copywriting. A pleasant combination of a corporate environment and ad agency energy that gave me the skills and confidence to strike out on my own.

Senior Content and New Media Maverick

The Bowen Group

Writing, editing, and coordinating content and strategic communications for education, finance, and other Department of Defense Military Family Support programs. Is it nerdy that I was really, really excited about going to the Pentagon "on business"?

I met amazing, talented people, and I learned everything I know about managing a massive workload and a mile-long to do list without losing faith in my ability to deliver on deadline. Despite the long commute, I found time to embrace my creative calling to start my blog, www.LifeCommaEtc.com.

Program Liaison and Content Management Specialist

Shenandoah County Public Schools

Classroom instruction for ninth grade English. I learned how to prepare and organize large amounts of data, embrace communication challenges, and, finally, to listen to my gut when it's time for a career change. 

This experience led to writing Life After Teaching, a website, community, and guide that helps teachers transition out of the classroom and into a new career using the skills they honed as instructors.

English, Writing, and Grammar Instructor

I help successful, introspective freelance writers create an authentic identity for themselves as a business owner. Which leads to inner peace, profits, and a sense of purpose. Learn more here: https://b2bwritinginstitute.com/coaching/
 
**
Storytime: I cracked $200K as a freelance writer several years in a row, but I was tired, stressed, burnt out, and not present for my two young kids and husband of 13 years. 

I asked myself an important question: “Why can’t my professional development make my LIFE better, not just my business better?”

And that’s what put me on the path to becoming a business coach in 2019. 

I help you figure out what’s holding you back, heal it, and embrace the wonderful, rich life you could be living — even through ups and downs of chronic illness, care-taking, family challenges, and fear of the unknown as it relates to your identity as a "business owner." 

I particularly love helping you: 

🐌 Build systems and processes for prospecting and writing work
🐌 Learn advanced (non-spammy) sales and negotiation skills
🐌 Get OK being visible on LinkedIn

Need someone in your corner who can make running and growing your business less heavy? I'd be honored for it to be me. 

"Sarah was not afraid to dive right into the messy bits of my writing work with me. Her insight gave me tangible small steps to work through the biggest roadblocks to moving forward in my business. I learned so much about myself and gained direction and confidence." - Alyssa Marquez 

"Sarah is a true mentor. Working with her is the missing piece I’ve needed to take my writing business to the next level. Just being able to bounce ideas off her and get live feedback is invaluable." - Holly Hughes-Barnes 

Learn more here: https://b2bwritinginstitute.com/coaching/

On the marketing and copywriting side of things, I've been a B2B content partner for technology and services brands in HR Tech and beyond since 2013. I work with senior leadership and content teams to bring clarity to ambiguous situations, making sure the stories you share build brand positioning, awareness, resonance, and connection.

Successful content and strategy collaborations with Industry Dive StudioID • Fierce Markets • Google Cloud • Lever • Culture Amp • ADP • Content Marketing Institute • Fast Company • FedEx • Visa • Oracle • T-Mobile • Coursera • Docusign • Wiley • Vertex • D2L • Toshiba • Workhuman • Shopify • Salesforce • Experian • Adobe • Getty Images • Unit 4 • Stanford University • Simon Data • DocuSign • BigCommerce • Happy Returns • Celtra • Grammarly Business  •  and more.

B2B Content Studio, Owner

Since 2013, I’ve helped Fortune 500 and up-and-coming startups market complex products and services with B2B content marketing (feature articles, white papers, and original data surveys, etc.). Brands like Adobe, Oracle, VISA, Toshiba, Big Commerce, Shopify, UPS, Stanford University, and more, connect me with their executive-level employees to mine the unique experience and insights that give them an advantage in their market — and feature that expertise in professional lead generation content.

I also share my love of writing, teaching, and business as the founder of The B2B Writing Institute, where we prepare up-and-coming B2B writers to tackle the content demands of B2B marketing and editorial. 

Format specialties: 
White papers and original data surveys 
Thought leadership articles 
Email copywriting sequences 

Industry specialties: 
Digital Marketing
HR/HR Tech
Retail/CPG/E-com
Higher Education

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