Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

The FI Woman, LLC 

Founder & CEO

Certified Personal Finance Counselor 

Investment Advisor Representative 

Tinu Publishing, LLC

Available on Amazon and other bookstores

* Fifty Shades of Green: A Stock Market Guide (2015)

* Kids & Money: The 5 Stacks Method (2021)

* Transform Your Finances: 28 Days to Financial Wellness (2022)

* One Year After F.I.R.E.: Stories and Lessons Learned in Early Retirement (2022)

Author

LEAD Scholarship Foundation, Inc.

Executive Board Member

CRC Industries

* Responsible for QA, QC, Lab operations, ISO 9001 Management, and Supplier Quality Management

* Coach internal Auditors and grow continuous improvement skills within CRC Americas 

* Drive employee engagement and act as a change champion for key initiatives in close partnership with all lines of business in CRC Americas.

* Fiduciary responsibility as a member of the 401(k) plan committee; participated in regular meetings with plan investment advisory firm and plan provider to:

 - Ensure plan compliance with all regulations.

 - Ensure best practices and transparency for the plan, for example, developing an investment policy.

 - Ensure continued benefits and adequate service levels for plan participants.

 - Review changes to Investing environment including investor behavior, government policies and investment class performance.

 - Cost and risk review for the plan assets.

Director, Quality

Associate Director, Quality

Merck

* Lead and participate in audits; applying GMP, GLP and GDP knowledge and experience to confirm adherence to regulatory requirements and uncover nonconformance or compliance risks.

* Provide Senior Management with analysis of compliance risks and drive mitigation actions.
 
* Manage the site shop floor inspection program to ensure compliance with the QMS

* Develop and implement a new Inspection Readiness program for a large vaccines manufacturing, testing and packaging site.

* Provide coaching, guidance and support to 60+ shopfloor auditors.

* Analyze and trend audit data and drive continuous improvement opportunities

* Collaborate with the various functions (operations, labs, engineering) to develop effective CAPAs

* Support and participate in Regulatory Agency inspections

* Review and approve corrective actions/CAPAs/SOPs to ensure effectiveness

Associate Director, Quality Assurance

* Provided Lean Six Sigma expertise in the design phase (FEL 1-3) of capital projects. 

* Developed and implemented a comprehensive Lean Six Sigma training program for a cross-functional technical group.

* Fostered continuous improvement by collaborating with project managers, estimators, architects, process engineers and senior management to create meaningful project KPIs, improve project execution and delivery and reduce cost.

* Drove the Knowledge Management process by facilitating After Action Review (AAR) sessions to capture and share “Lessons Learned” with other projects across the site.

Lean Six Sigma SME, Global Engineering 

* Managed a complex network of global and cross-functional teams to support the Januvia and Janumet end-to-end supply chain.

* Managed registration filings, labeling and packaging activities for new product images in different countries.

* Partnered with CMC and Regulatory Affairs to ensure compliance with country Health Authority requirements

* Performed data analysis and facilitated the execution of strategic plans for 6 global sites, including contract manufacturing sites.

* Proactively monitored supply chain KPIs for negative trends and facilitated the implementation of strategies to minimize potential impact.

Competencies:
* Lead large cross-functional, multi site projects
* Effective communication skills
* Project Management
* Advanced analytical skills

Sr. Product Analyst, Global Supply Chain Management

* Worked with site leaders to develop strategic goals, identify measurable objectives,  and develop Value Stream Maps

* Performed advanced statistical analysis and developed control charts that helped leaders drive appropriate action.

* Led Yellow Belt classes and contributed to curriculum development in the areas of 5S, 5-whys, 7 wastes, SIPOC, VOC, cause-analysis and prioritization, Kaizen, Takt time, Standardized Work and A3 reporting.

Competencies:
* Project Management (Led site-wide improvement projects)
* Change Management & Change Agent (Led Lean Transformation in key business areas)
* Problem solving coach
* Kaizen Facilitator
* Lean coach
* Yellow Belt trainer
* Green Belt mentor

Lean Six Sigma Analyst, Vaccines Manufacturing

* Managed a team of operators in vaccines manufacturing. 

* Directed daily work activities, coordinated the schedule and ensured adherence to quality standards.

* Identified and managed continuous improvement projects.

Sr. Manufacturing Supervisor, Vaccines Manufacturing

* Identified and led various continuous improvement projects in the vaccines inspection department.

* Provided troubleshooting expertise for the visual inspection machine.

* Performed Deviation Management investigations.

Manufacturing Engineer, Vaccines Manufacturing

Edward Jones

Financial Advisor

Procter & Gamble

* Managed 2 production lines
* Managed 16 technicians; responsible for helping them meet their training and development goals. 
* Responsible for meeting all production, safety and quality goals.

Production Line Manager

* Reduced changeover time by 50%, using the DMAIC process , SMED, and Poka-Yoke.

* Performed new equipment validations (IQ/PQ/OQ), and developed Change Management and Training documents.

Process Engineer

Georgia-Pacific LLC

Project Engineer

Schlumberger

* Collected and Analyzed data from oil wells to determine the feasibility of extracting oil and/or gas.

* Responsible for troubleshooting equipment failures in the field.

Offshore Field Engineer

I'm a former engineer and Edward Jones financial advisor who retired at 44, has worn many hats, and is now spending a lot of time doing what she loves 🙌


I launched The FI Woman LLC in 2015 with the initial mission of teaching women how to invest in the stock market so they could elevate their financial knowledge, take control of their finances, and feel empowered.


Since then, my mission has evolved to a more holistic approach. 


I balance professional expertise with personal experience to provide other first-gens in the US with financial guidance that is relatable and realistic.


I would love to connect and learn about you, and how we can work together. Send me a message or schedule a complimentary roadmap session using the link in my profile 🙏

taplio

The Battle

Becky Lawlor

Ramat Oyetunji CPFC®, MBA

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