Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Garrett Public Relations

I'm a B2B PR consultant, working with clients worldwide on PR and content writing projects. 

I write/ghostwrite content ranging from blog posts to contributed articles to press releases to LinkedIn posts for executives to newsletters and more. 

On the PR side, I plan and conduct media relations and thought leadership programs and provide planning, strategy and counsel. I help clients tell their stories and announce their news to earn media coverage - and then leverage that publicity to promote their businesses. 

One of the ways I bring value to clients is by helping them repurpose their content as earned media. I show them how they can create content to publish on their own site, then pitch it to publications to secure media coverage. Then, they can share that coverage on social media. It's a blend of owned, earned and shared media that helps them get much more from their content. 

Unlike a larger agency, I specialize in helping B2B companies, small businesses, and nonprofits that may not be able to budget a large monthly retainer. 

My background in journalism, combined with my experience in PR and social media, is an ideal combination for companies looking to work with someone who brings a mix of communication skills and experience to projects. 

While I work with clients in a variety of industries, I specialize in working with companies in the manufacturing, industrial, technology, and health/medical verticals. 

My book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬, debuted in April 2024 at the top of the Amazon Best Seller list. I also speak about public relations and conduct workshops for teams that want to learn more about how to conduct effective media outreach and improve their writing skills. 

My business is EDGE and WBE certified.

Public Relations Consultant Specializing in B2B, Manufacturing and Tech

My book, B2B PR That Gets Results, gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start.

Author

PR Explored is my YouTube Live show where I talk with guests about ALL the questions and trends in the public relations industry. It's an opportunity to dig deeper into the issues on the minds of those who work in public relations and communications with guests I trust and respect.

Host of PR Explored

I founded and host a weekly chat on Twitter for freelancers, #FreelanceChat. Update: the chat has moved to Threads - every other Thurs. at noon EST. The goal of the chat is to support freelancers as they try to manage and grow their businesses. Topics include how to find clients, how to manage client relationships, financials, legal issues, marketing your freelance business, juggling your work/life balance as a freelancer and more. Join us every Thursday at noon Eastern by using the hashtag #FreelanceChat.

Host of #FreelanceChat 

I co-host a monthly Space on Twitter called #PRLunchHour, where PR and communications pros can share their wins, discuss hot topics and find support for their projects. We share what's working - and what's not - in today's challenging landscape where PR pros outnumber reporters nearly 6 to 1. This is a collaboration with fellow co-hosts Tonya McKenzie and Tamara Sykes, every Friday at noon Eastern time. Join us on Twitter Spaces and tweet along using #PRLunchHour.

Co-Host PR Lunch Hour

The Organization of American Women in Public Relations

Advisory Council Member

American Marketing Association

Vice President of Programming

Citigate Cunningham

Served as account manager on Adobe graphics/software product division and HP enterprise storage server and high performance server divisions.
Managed three full-time associates, as well as multiple contractors and administrative support, up to a total of nine people at any given time.
Managed annual budget of more than $1million and monthly budget ranging from $60,000-$90,000.
Managed multiple concurrent product launches.
Developed relationships with key press and analysts through media relations and press tours.
Provided strategic counsel to client contacts, including product managers, directors and general managers.
Developed reviews program approach and managed four concurrent reviews programs with overwhelmingly positive results.
Secured briefings with more than 300 contacts at 182 publications and analyst firms in a six-month period.
Secured more than 280 placements for Adobe graphics products in a six-month period.
Developed press releases, reports, plans and Q&A documents.

Public Relations Account Manager for HP and Adobe

Silicon Graphics

Developed relationships with key trade press editors and industry analysts, with a focus on those in the manufacturing, CAD, automotive, aerospace/government, AEC, and printing and publishing industries.
Created, pursued and prioritized opportunities for coverage of software and hardware products and technologies, including application programming interfaces (APIs) such as OpenGL and complex data management (CDM) solutions.
Planned, wrote, edited and coordinated production of press releases and technical white papers; qualified and placed customer application stories.
Managed outside public relations agency relationships and public relations associate.
Planned and supported industry trade show efforts, events and conferences.

Public Relations Specialist

Managed projects, including coordination and integration of information and long-range planning and design.
Wrote, edited, designed and produced publications including brochures, newsletters, ads, and case studies for print and electronic media; formulated production schedules and set deadlines.
Developed and launched successful public relations program, including developing press releases and placing articles, to generate publicity and increase visibility.
Created and executed publicity plan to promote international conference, resulting in a 25 percent increase in attendance. 
Planned special events including Vice President's Al Gore's visit, as well as tradeshows, seminars, receptions and employee functions.

Marketing Communications/Public Relations

I’m a freelance PR consultant, writer, author, and event speaker. I work with B2B clients helping them create content, earn media coverage, and position themselves as thought leaders.

If you’re looking for an experienced partner on your team who knows the public relations process inside and out, doesn’t need any hand-holding, and delivers quality work on time, you've come to the right place.

Why work with me? I know how to create and pitch content the media will love. 

Services I offer: 
*Earning media placements and promoting thought leadership content in the press
*Writing press releases, success stories, case studies and contributed articles
*Ghostwriting for executives
*Coordinating media and analyst relations
*Announcing new products and personnel
*Highlighting fundraising rounds, mergers and acquisitions, and partnerships
*Coordinating PR efforts at key trade shows and conferences
*Internal communications

I also conduct workshops for agencies or teams. 

Why work with me? You’ll have my undivided attention. With an agency, you may have several people handling your account, each of them seeing only one part of your business. If you hire me, you’ll be working with only one person who understands all sides of your business, is able to see the big picture, and is always there to answer any questions.

And - you’ll always know where you stand. I have a no-fluff, zero-BS approach: We’ll do only what needs to be done, always keeping an eye on your budget. I’ll explain the process and results you can expect in a straightforward way, without sugarcoating or overpromising.

My articles and advice have appeared in Entrepreneur, Muck Rack, Ragan's PR Daily, Attorney At Work, ThomasNet, Spin Sucks, Prowly, Freelancers Union and more. 

I'm also the author of 𝑩2𝑩 𝑷𝑹 𝑻𝒉𝒂𝒕 𝑮𝒆𝒕𝒔 𝑹𝒆𝒔𝒖𝒍𝒕𝒔 and a speaker. I frequently speak on PR, writing, freelancing and related topics. I host a podcast called PR Explored. 

My business is EDGE and WBE (Women Business Enterprise) certified. 

Reach me at michelle@michellegarrett.com. 

Specialties: 
B2B public relations
Manufacturing PR
Writing/ghostwriting/content creation
PR strategy
Thought leadership and reputation management programs
Media relations
Press releases
Content marketing
Crisis communications
Customer success stories & internal communications for technology, software, automotive, health/medical, small businesses, manufacturing and industrial companies & more
Serving as part of a virtual PR agency or team
Working with B2B companies and agencies worldwide who need a U.S.-based consultant

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