Becky Lawlor

Technical Editor/Writer

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

B2B Tech Content Marketing, Copywriter, & Consultant

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

I’m a freelance PR consultant, writer, author, and event speaker. I work with B2B clients helping them create content, earn media coverage, and position themselves as thought leaders.

If you’re looking for an experienced partner on your team who knows the public relations process inside and out, doesn’t need any hand-holding, and delivers quality work on time, you've come to the right place.

Why work with me? I know how to create and pitch content the media will love. 

Services I offer: 
*Earning media placements and promoting thought leadership content in the press
*Writing press releases, success stories, case studies and contributed articles
*Ghostwriting for executives
*Coordinating media and analyst relations
*Announcing new products and personnel
*Highlighting fundraising rounds, mergers and acquisitions, and partnerships
*Coordinating PR efforts at key trade shows and conferences

I also conduct workshops for agencies or teams. 

Why work with me? You’ll have my undivided attention. With an agency, you may have several people handling your account, each of them seeing only one part of your business. If you hire me, you’ll be working with only one person who understands all sides of your business, is able to see the big picture, and is always there to answer any questions.

And - you’ll always know where you stand. I have a no-fluff, zero-BS approach: We’ll do only what needs to be done, always keeping an eye on your budget. I’ll explain the process and results you can expect in a straightforward way, without sugarcoating or overpromising.

My articles and advice have appeared in Entrepreneur, Muck Rack, Ragan's PR Daily, Attorney At Work, ThomasNet, Spin Sucks, Prowly, Freelancers Union and more. 

I'm also the author of 𝑩2𝑩 𝑷𝑹 𝑻𝒉𝒂𝒕 𝑮𝒆𝒕𝒔 𝑹𝒆𝒔𝒖𝒍𝒕𝒔 and a speaker. I frequently speak on PR, writing, freelancing and related topics. I host a podcast called PR Explored. 

Industries I've worked with for manufacturing, industrial, supply chain, aviation, technology, software, automotive, health/medical & more

My business is EDGE and WBE (Women Business Enterprise) certified. 

Reach me at michelle@michellegarrett.com. 

Specialties: 
B2B public relations
Manufacturing PR
Writing/ghostwriting/content creation
Acquisition PR
PR strategy
Thought leadership and reputation management programs
Media relations
Press releases
Content marketing
Crisis communications
Customer success stories
Serving as part of a virtual PR agency or team
Working with B2B companies and agencies worldwide who need a U.S.-based consultant

Michelle Garrett

My newsletter turns 10 this month! 🥳 

Ten years is a long time to do *anything*. I remember when a colleague suggested I start sending out a newsletter. I’d certainly thought about it, as I’d been working for myself for a number of years at that point. And, I'm a writer at heart. I was already doing a lot of writing for my blog and industry publications. 

But, would anyone actually subscribe - or read the thing? Does the world really need 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 newsletter? 
 
Then, I thought that once a month might be too often, that maybe I couldn't keep up. I wanted to share a unique thought leadership piece each month, which would take time to write. And - gulp! - what if I ran out of things to talk about? 
 
The truth is, I regret not starting it sooner – or at least not building my subscriber list sooner. My advice to any company or individual in business is to start an opt-in email list as soon as possible. That doesn’t mean you need to send anything out right away. It simply means that if or when you do decide to publish a newsletter, you’ll have it.

I'm grateful for every single subscriber who reads my newsletter, shares it with a colleague, or sends me a note to let me know it was helpful. The process of researching and writing it helps me stay on top of my game. I believe we never stop learning.

I'm thinking about making it available here on LinkedIn, too. I'd love to hear any pros or cons of that from anyone who's done it. 

For now, you can subscribe by visiting my site.

PR for B2B Clients | I'm a public relations consultant and writer who works with clients to create content, earn media coverage for their brands, and position them as thought leaders in their industry

Nonprofits often face greater challenges than other organizations when it comes to public relations.

They need to do more with less, as budgets are tighter than ever - and staff members are tasked with multiple responsibilities.
 
My guest Marc Whitt, award-winning PR pro, educator, and author of "Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional" (his third book), will be with me to discuss the vital role nonprofit organizations play in our communities and the world - and why effective, strategic public relations is essential to their success.

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Becky Lawlor

Michelle Garrett

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taplio

The Battle

Becky Lawlor

Michelle Garrett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle Garrett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle Garrett's LinkedIn Performance