Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Write Words Marketing 

Content Strategist | Knowledge Design for Scaling Teams

Kalyna Marketing

Project Manager 

Zappi

Freelance Writer

Franco Grasso Revenue Team

Freelance Writer and Content Strategist 

Write Words Marketing LLC 

Content Strategist

American Writers & Artists Institute

Regular contributor to various verticals including B2B Writing Success, Digital Copywriter, The Writer's Life, The Barefoot Writer, and more.

AWAI 

Barkleigh Productions

I interview and write profiles of pet groomers and veterinarians.

Freelance Features Writer

Animalz

Newsweek

Personal finance writer for Newsweek's Vault.

Write Words Marketing

Writer. Traveler. Strategist. Seeker of Sunshine. 

Freelance writer with a focus on pets, travel/hospitality tech, and data asset management (DAM) 
Profiles, storytelling, case studies 

Some highlights include: 

100% goal increases after 31% traffic increase in one quarter (Daysmart) 
20th most read article via AWAI in 2020 (12.8K subscribers) 
30-40% average increase in web traffic after SEO rewrite
Boosted response rates by 93% for a client after webpage rewrite
Manage multiple Facebook ad campaigns for a national franchise
Train small to medium business owners on effectively using social media to market their businesses through seminars and one on one consultations
Develop and work with communications teams on content strategy and tactics
Taught SEO for Small Business and Social Media for Small Business at Delaware University
Creator of 3 Skillshare courses -- two are based on SEO and Blogging, one is on Facebook content for businesses

Copywriter and Content Marketer

Fractional Content Lead | SEO / AEO Strategist | 99% Traffic Growth | 100% Goal Conversions | From “Content Treadmill” to Revenue Engine | Builder of Really Simple Content Plans | Communicator, Storyteller, Systems Thinker

If you're publishing but your content isn't landing—or if you're ready to put real strategy behind your publishing schedule—let’s talk.

Because you already know “more” content isn’t the answer.

Clarity is.

When every department tells its own version of the story, messaging drifts and content underperforms.
That’s not a content problem. It’s a knowledge design problem.

I help small teams turn what they already know into clear, reusable systems that align marketing, sales, and leadership around a shared story.

What I help with:

✅ Content planning tied to growth goals, not just keywords 
✅ Landing page, nurture, and pillar content audits
✅ Founder/exec ghostwriting (when the ideas are gold, but the calendar is packed)
✅ Frameworks and systems to make publishing easier, faster, smarter
✅ Freelance writing execution

Here are a few accomplishments I'm proud of: 

✅ Top 5% LinkedIn SEO Assessment 
✅Triple-digit YoY increases in converting traffic for Zappi
✅100% goal conversions + 31% traffic growth for Daysmart Pet
✅575K views and the most-read article on a client’s site

What do my clients say about me? 

You can see 28 expanded testimonials below, but here are two highlights. 

"Jen's work contributed to triple-digit YoY increases in converting traffic—a feat that couldn’t be accomplished without her presence as an extension of the team." Basha Coleman 

"She’s helped us to seriously ramp up our SEO work by producing more than 12 articles in a span of 5 months, which included in-depth research of market research, advertising, brand and innovation topics tailored to help Zappi rank in search — all while making the articles enjoyable to read as well. As of now, her help has resulted in a 99% increase in traffic to our blog, which has been incredible to see! " Kelsey Sullivan 


I help brands like Zappi, Newsweek Vault, Franco Grasso, Daysmart Pet, and others create content and email sequences that don’t just get clicks—they drive results.

Still here? 

Great! We could be a fit. 

Drop me a DM if you want a strategic thinker who delivers business results. 

You can reach me at  jen@jenphillipsapril.com or DM. I look forward to connecting!

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Becky Lawlor

Jennifer Phillips April

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