Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Axellerato

Getting new clients doesn't have to be a problem!

We are helping consultants and & service businesses to 2-10x their revenue with our C.L.E.V.E.R. system in just 3 months. We take pride in our client's success and are proud to share some of their feedback:

✅ "Partnering with Axellerato has been a smart investment for our business. Their team is dedicated to our success and takes the time to understand our unique needs and challenges. They have become a reliable and valuable partner in our lead generation efforts, consistently delivering high-quality leads.”
**Ralf Hertneck, Strategic Advisor & CEO at Cloud Value Group**

✅ "Our experience with Axellerato has been fantastic— the team works to create realistic deliverables that are sculpted around our organization's needs. They have been successful in generating LinkedIn and email leads that have taken our sales and company awareness goals to the next level. We would recommend Axellerato to any organization that needs support in building their audience and uniquely engaging the appropriate entities to further their lead generation."
**Heather Stratford, Founder & CEO at Drip7**  

✅ "Axellerato was a terrific partner for us. They put us in front of decision-makers at the kind of organizations we wanted to talk to, provided a steady flow of high-quality contacts and ensured an excellent follow-through. They created consistent, tangible value while maintaining a transparent, collaborative relationship. Our ratio is 1 above 5 vs the expenses and we plan to include Axellerato in our plans for the foreseeable future."
**Detlef Krawinkel, Managing Director,** ACCELERO GmbH

Let’s discover together if our C.L.E.V.E.R. system can help you get more clients.

Schedule a call here -https://axellerato.com/book-call/

Chief Executive Officer

Digital Health Online Summit

Healthcare industry will never be the same after COVID19. The Pandemic is playing a tremendous role in the health care transformation and digitalization.

Digital Health Online Summit provides 40 video-presentations which reveal a comprehensive overview of the current digital activities, innovations, strategies and actions to take towards successful transformation.

Host and Organizer of Digital Health Online Summit

UMG Digital Agency

> Lead team of Marketers focused on generation of b2b leads and booked calls for our clients. 
> Supervised 50+ clients and 100+ lead generation campaigns.
> Established list building, prospecting and targeting process.
> Trained junior team members.

Chief Marketing Officer

ULead Media Group

•	Actively involved in decision making processes
•	Manager to a team of 8-14 marketing executives.
•	Organised 8 successful business events during 2019.
•	Achieved establishing business processes to ensure smooth operational flow between marketing, sales, production and operations departments. 
•	Ensure that established KPIs are meat by offices in Prague and Ukraine and responsible for its performance and profitability.
•	Integrated 3 new customer acquisition channels
•	While hosting B2B events, responsible for giving welcoming and closing speeches, creating a smooth flow of conference agenda, resolving technical issues, ensuring customer satisfaction.
•	Overseeing the day to day management of the Sales and Marketing Team (Conducting Trainings)

Head Of Marketing | Business Development

Anno Lucis s.r.o.

- Align closely with Account and Sales team to plan and execute a program to drive strategic account acquisition and growth
- Implementing comprehensive marketing strategies to create awareness of and drive leads
- Understand competitive offerings, identify weaknesses and educate divisional staff regarding strengths, weaknesses, opportunities and risks associated with competitive positions
- Develop and maintain a organisational strategic perspective
- Analysing and maintaining PPC campaigns and social media profiles
- E-mail marketing ( implementing Inbound strategy, Lead Nurturing, Analysing and improving buyers journey)
- Search Engine Optimisation (SEO)
- Building new partnerships and support already existed 
- Market Research for finding the up-to-date topics for new conferences, Creating Event Programs, Searching for Speakers, Preparing Sales Breath for Marketing

Head of Marketing

Social Selling Expert | 2-10X your consulting & service business with CLEVER system | Entrepreneur | Getting new clients doesn’t have to be a problem!

Imagine waking up every day to a full schedule of appointments with your ideal clients. 

No more hustling for leads or wasting time on fruitless marketing efforts. Sounds too good to be true, right?

Well, after 6 years of marketing and entrepreneurship, I have created a C.L.E.V.E.R. system that does exactly that. 

CLEVER is a new approach to lead generation that builds a sustainable flow of inbound and outbound leads while extending your professional network and building a strong personal brand. 

C.L.E.V.E.R. stands for Cold emails, LinkedIn, Email newsletters, Video Webinars, Engagement, and Reach.

This done-for-you service covers all aspects of each channel while you focus on growing your business. 

In just 3 months, you can expect to see these results:

✅100+ Appointments
✅40-50 LinkedIn posts
✅150K Organic Impressions
✅1000+ New connections/Followers
✅500+ Webinar participants
✅500+ Email subscribers
✅600+ Linkedin Newsletter Subscribers

🔥 As a result, you will have 2-10X business revenue

If you are ready to take your business to the next level, there is no need to rely on referrals or spend tons of money on paid ads. 

Our CLEVER system covers all 7 channels to educate, nurture, and get new clients. 

So why wait? 

DM me or get a virtual coffee with me here ->  https://axellerato.com/book-call/ and let's grow your business together.

taplio

The Battle

Becky Lawlor

Ilya Nejdanov

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