Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Cottey Consulting

Fractional Marketer | Brand, Product, GTM, Sponsorship, Digital

Alsco

Oversaw all marketing activities for the company in North America; responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across all marketing channels. Led multi-discipline marketing team, including outside agencies and consulting.

Sr. Marketing Manager

Designed and executed campaigns, events, and experiences to drive brand awareness through Alsco's NASCAR, NHRA, MLS, and NBA brand partners. Led 20+ NASCAR race entitlements.

Marketing Manager, Sports & Sponsorships

Led company GTM efforts to grow service contract revenue within the facility services market segment and product marketing category through tactical product launches and promotions, as well as scaling existing segment offerings. Developed multiple customer personas to fit a broad addressable market.

Marketing Manager, Facility Services Segment

Led GTM strategy and integrated marketing efforts for the industrial uniforms segment, conducting complete market analyses and developing launch plans for new products and segments to boost market share. Created customer personas, case studies, and value proposition messaging to enable Revenue and Customer Service teams to better serve customers.

Marketing Manager, Industrial Uniforms Segment

Established direct-sales janitorial product offering for specified branches within the company. Provided on-the-ground training and support to route sales and local service management.

Associate Marketing Manager

Provided copywriting, editing and proofreading of collateral and communications. Maintained marketing department budget under the supervision of department leadership, supported geographic and demographic analyses for company leadership to create sales territories and inform M&A activities across North America

Marketing Assistant

Jetset Studios

Write synopses for the online encyclopedia, appropriately titled "Retropedia," found at  http://www.retroland.com.

Copywriter

I’ve had lint in my veins since 2008, and I wouldn’t have it any other way. What started as simply as responding to a job ad for a marketing role after moving to Utah has turned into an obsession with the passionate and deeply rooted textile rental industry. And after 16 years, I know one thing for sure: B2B service companies need marketing expertise. But is there a way to do marketing at scale while maintaining your innovative, authentic voice? 

Yes!

I have the benefit of having worn many hats and jumping into unexpected roles to ensure great business outcomes. And a big part of that was managing agencies and freelancers, in addition to mentoring and growing new team members. My expertise in product and segment development, combined with the depth of my business, systems, marketing, and branding experience, means I’m perfectly positioned to bring your company what it needs: marketing and product expertise without all the overhead.  I help companies in our industry grow and scale in a way that makes sense for them while ensuring that they're making the most out of the available technology. 

Connect and message me if you want to know more, see if we align, or even bounce around some ideas. Let’s figure out what you need to drive the growth you want!

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The Battle

Becky Lawlor

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