Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

High-Income Business Writing

High-Income Business Writing: Empowering freelance writers, copywriters, and solo marketers since 2008.

Our Mission:
At High-Income Business Writing, we're dedicated to helping ambitious writers earn more in less time, doing work they love for better clients.

What We Offer:
- Long-running Newsletter: Delivering valuable insights and strategies since 2008.
- Popular Podcast: Now in its 12th year, providing actionable advice and inspiration.

About Ed Gandia:
Ed Gandia, our founder and seasoned business coach, brings a wealth of experience to High-Income Business Writing:

- 18 years of self-employment, including 12 years as a working freelance writer
- Coaching since 2012, with a longer track record than most coaches in this market
- Helped over 1,000 solo professionals achieve their business goals through his coaching
- Created hundreds of success stories in the creative professional space
- Grew his own freelance business from zero to a healthy six-figure income in less than 3 years

Our Approach:
We believe that freelance success is achievable for good writers, regardless of economic conditions or market evolution. Our methodology focuses on:

1. Quick Results: Identifying and focusing on the few things that will make the biggest difference the fastest
2. Proven Strategies: Implementing systems and tactics that have been tested and refined
3. Mental Game: Working heavily on the psychological aspects of solopreneurship
4. Customized Solutions: Tailoring our advice to your unique situation and goals

Through our podcast and weekly email digest, we provide step-by-step guidance to help you achieve your freelance writing goals.

Join Our Community:
If you're ready to have a business that actually serves you, join us at High-Income Business Writing. Grab a free copy of Ed's book: "Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer" at www.b2blauncher.com

Founder and President | Business Coach & Strategist for Ambitious Freelance Writers & Copywriters

edgandia.com 

Revenue Growth Specialist for Consulting Firms

Ed Gandia Copywriting

Founder

Constructware

Sr. Account Executive

CompuCom

Account Executive

Ferguson Enterprises

Sales Executive

City of Lakeland

Co-op

I’m a business-building coach and strategist for ambitious freelance writers, copywriters and content marketing professionals. 

I study happy and successful solo professionals. And I deconstruct the habits, strategies and techniques that enable them to earn more in less time doing work they love for great clients.

I add proven ideas from my own successful freelance business. And I share all this in my weekly email digest and my popular podcast, High-Income Business Writing.

If you’re a good writer, freelance success is totally achievable. Regardless of what the overall economy is doing. Or how the market is evolving. But it won’t happen on its own. You need a good amount of grit. Plus smart strategies, proven processes, good habits and consistent execution.

That’s what I can teach you, step by step.

Since 2012 I’ve coached more than 1,100 freelance professionals in multiple professions and at all levels of success.

But my focus today is working with established and ambitious freelance writers and copywriters. Folks who are driven … are willing to do the hard work day after day… and have the stamina and grit required to push through one obstacle after the next.

Grab a free copy of my book, "Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer" at www.b2blauncher.com.

And to learn more about coaching options, visit https://b2blauncher.com/coaching/

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Becky Lawlor

Ed Gandia

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