Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Derek Fox

midsail research

B2B & B2C Quantitative and Qualitative Research

Founder & Chief Research Officer

The Fox Property Group

Owner

Diagnostic Robotics

Healthcare Technology, Artificial Intelligence, Machine Learning, Data Science 
Headquartered in Tel Aviv, Israel

Director of Sales & Business Development

Style.me

Fashion Technology, Venture Capital, Machine Learning
Headquartered in Taipei, Taiwan

Head of Sales & Marketing, North America

UMAGE

Design, Furniture, Lighting
Headquartered in Copenhagen, Denmark

Ralph Lauren

Flagship Manager, Business Development

Regional Manager, East Coast, Business Development

Visual Merchandiser

Sales Professional

I'm the proud Founder and Chief Research Officer of midsail research, a leading market research firm with vibrant bases in New York and Charleston. With a storied career spanning over 15 years in sales and marketing, where I generated upwards of $100 million in revenue, I embarked on a journey to create midsail research. Our mission? To revolutionize how businesses understand their customers and competitors, enabling them to make data-driven decisions with confidence.

At midsail research, we're not just about research; we're about crafting bespoke strategies that drive actionable insights. Through our specialized services, including our access to a global participant panel of 250 million people, innovative qualitative interviews, cutting-edge surveys and polls, and our adeptness at ethnography and social media listening, we delve deep into the psyche of your market. Our industry and competitor research methodologies are designed to uncover the nuanced dynamics of your specific field, offering unparalleled clarity and foresight.

Our expertise extends to rigorous customer research, offering comprehensive segmentation, psychographic profiling, and sentiment analysis. We believe in not just mapping the customer journey but enhancing it at every touchpoint. Our product research capabilities, including user testing and market viability assessments, ensure that innovation meets market readiness.

But what sets midsail research apart? Our relentless pursuit of uncovering hidden depths, our dedication to delivering tangible results, and our unwavering commitment to our clients' success. 

Whether you're looking to explore emerging trends, assess the competitive landscape, or forge a path toward sustainability and social impact, midsail research is your beacon. We empower organizations to transcend the boundaries of discovery, ensuring that your brand not only flourishes but achieves remarkable success.

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Becky Lawlor

Derek Fox

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