Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

BigPanda

Senior Manager, Growth Marketing

Stack Overflow

Launched and led the regional field marketing motion for their flagship SaaS product.  This included hosted bespoke events (in-person and virtual), third party events and ABM as well as "always on" digital activities.  As the player/coach my team consistently averaged 30-50X pipeline ROI from investments.

Director, Global Strategic Marketing

Director Strategic Marketing

Illumio

Merit promotion to lead AMS team (including Federal) as efforts influenced 50% YoY company growth. Maximized $1M budget for direct and discretionary MDF for channel community with blended mix of hosted, third party and ABM activities that consistently delivered 40-60X pipeline ROI.

Director, Americas Field Marketing

Established foundation for field and channel marketing for half of North America and EMEA. Grew function until it validated hiring dedicated resources.  Consistently achieved 40% of marketing-sourced pipeline, exceeding quarterly and was rewarded with promotion to lead AMS team.

Senior Field & Channel Marketing Manager

CAST

Director of Field Marketing, North America

Palo Alto Networks

Managed quarterly budget driving revenue growth targets of 50%-65% across AMS East that was eventually broken down to four distinct sales regions. Led single and two-tier channel marketing efforts for regional VARs, SIs, MSPs, Distis, etc as 97% of all revenue was driven through the channel. Grew channel contribution until it warranted hiring a dedicated resource.

Regional Field & Channel Marketing Manager - East

Riverbed Technology

Self

self-employed provider of marketing services.

Contractor

Radware, Inc.

Director, Field & Channel Marketing, Americas

RSM McGladrey, Inc.

Healthcare Solutions Manager

Sybase

Responsible for creating revenue opportunities and awareness for mobility and healthcare products and services via multiple outlets including trade shows, web seminars, email campaigns, speaking engagements, and partner activities.

Marketing Manager

Results-oriented and data driven marketing pro with extensive experience creating and accelerating full funnel pipeline. Proven success in driving incremental revenue through the establishment of robust sales pipelines. Adept at identifying and capitalizing on new business opportunities, developing strategic plans, and implementing targeted marketing strategies to fuel revenue growth.

Key Competencies:
• Pipeline Creation & Acceleration | ROI Optimization | Customer Acquisition
• Channel Development | Account-Based Marketing (ABM)
• Strategic Relationship Building | Team Leadership
• Salesforce | 6Sense | Alyce | ZoomInfo | MS Office

Throughout my career, I have demonstrated a keen ability to navigate complex market landscapes, leveraging innovative approaches to achieve outstanding results. I excel in implementing Account-Based Marketing (ABM) strategies, maintaining budgetary compliance, and executing closed-loop campaigns with precision. My leadership style is characterized by passion, vision, and the ability to cultivate high-performing teams that consistently exceed set goals.

I am currently open to networking opportunities and would welcome the chance to connect with fellow professionals. Let's collaborate to explore synergies, share insights, and contribute to mutual success. Feel free to connect, and let's start a meaningful conversation about driving strategic marketing initiatives and achieving unparalleled business growth.

taplio

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Becky Lawlor

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