Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Fresh Perspective Copywriting (rachel@freshperspectivewriting.com)

I help B2B technology marketers in companies such as Citrix, ProcessUnity, and Simply NUC generate high-quality leads and convert them into customers. Clients call me when they need a copywriter who understands the B2B buyer journey, can take the lead on projects, and turn in a first draft that requires minimal edits. 

My B2B copywriting projects include:  

✓ White papers 
✓ Definitive guides 
✓ Case studies
✓ Landing pages and website copy
✓ Email copy
✓ Sell sheets, data sheets, and brochures

I've also taught white paper and case study copywriting for MarketingProfs and helped develop the University of Toronto's certificate program in Strategic Copywriting.  

➡ ➡  If you need B2B copy that helps you attract high-quality leads, DM me or email rachel@freshperspectivewriting.com. You can also book a call with me here:  https://savvycal.com/rachel-foster/30

CEO and B2B Copywriter

Canadian Association of Marketing Professionals (CAMP)

Advisory Board Member

Kideney Architects

Write proposals and other B2B marketing communications for Buffalo architectural firm.

Proposal Writer

Arts Council in Buffalo & Erie County

Write press releases, website copy and other content to promote the organization's events and programs.

Program Coordinator, Web Master and Gallery Coordinator

I’m a B2B copywriter who helps technology marketers engage both business and IT buyers. Since 2009, I’ve focused exclusively on B2B tech and have worked with brands such as SoftwareOne, SAP America’s SAP User Group (ASUG), Citrix, and Ricoh Canada. My extensive experience means I understand the complex nature of B2B sales and have a proven process that allows me to get up to speed quickly and deliver first drafts that require minimal edits.

My experience includes:  

✓ Writing white papers, ebooks, and guides that get thousands of downloads and bring my clients qualified sales leads.

✓ Writing B2B copy that helps my clients improve their email open and clickthrough rates, generate more leads through their websites, and get stalled accounts to renew.    

✓ Teaching white paper and case study writing for MarketingProfs.  

✓ Making the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”.

✓ Helping develop the University of Toronto's Strategic Copywriting course.

✓ Speaking at events including Content Marketing World, TiECon Canada, and MagNet: Canada’s Magazine Conference.

★ ★ ★
If you need B2B copy that resonates with business or IT buyers, contact me at rachel@freshperspectivewriting.com.

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