Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

I support early-ish stage B2B brands with content marketing and marketing leadership. The scope and process is dependent on your needs and my bandwidth, but my favorite tasks are developing content strategies, building and scaling content teams, introducing efficient content processes, creating and managing editorial calendars, writing and editing, and content measurement.

I'm your dedicated content leader, without the price tag of a full time employee.

Fractional Content Marketer

North 47 Recreation

Real estate investor: Long-term rental homes in the Keweenaw Peninsula

Co-Founder & Chief Strategist

Seed Technology

As Head of Marketing and Partnerships, I oversee the entire marketing and partner ecosystem for Seed Technology.

Head of Marketing and Partnerships

As the first marketing hire for an early-stage cannabis technology startup, I lead all marketing efforts. Current channel focus includes Content, SEO, Thought Leadership, Paid Search, Events, Social Media, Partner, and Email Marketing.

Head Of Marketing

Flowhub

Create and lead execution of the content strategy and editorial calendar.
Lead a team of in-house and freelance writers.
Publish high-quality content, in various forms and mediums, consistently.
Develop and manage SEO strategy, audits, and tech updates.
Oversee social media efforts.

Head Of Content

Flowhub is the leading cannabis retail software company that helps modern dispensaries thrive by delivering compliance, point of sale, inventory tracking, and business intelligence data from a single, highly-customizable platform.

Content Marketing Manager

Epsilon

* Develop, manage and implement the resource center and blog strategies for both Epsilon and Conversant
* Serve as editor of the Epsilon and Conversant blogs
* Manage editorial calendars, publishing and day-to-day operations of the sites
* Oversee measurement for the resource centers/blogs, as well as contribute to measurement for the broader content marketing team
* Lead strategic content marketing initiatives and thought leadership projects
* Produce content including white papers, e-books, reports, blog posts, emails and landing pages
* Work cross-functionally on other content-heavy marketing initiatives, such as developing nurture programs and consulting on marketing programs

Managing Editor / Content Marketing Manager

*Created long-form marketing assets (e-books, research reports, etc.)
*Consulted marketing managers on how to enhance campaigns using content
*Owned style guides, set content process and edited contributed copy.

Content Producer

Mindfully Written

As a freelance writer, I specialize in topics related to healthy and happy living. I am a regular contributor to Boulder Magazine and Boulder County Home and Garden Mag. My other niche areas include nonprofit management (for Wiley & Sons nonprofit journals) and country music.

My expertise includes: web content, blogging, magazine articles, press releases, business communications (RFP's, policies and procedures, etc.), white papers,  technical documents, brochures and newsletters. I also do consulting for small to mid-size businesses about social media plans, editorial calendars, public relations, brand development and event planning and production.

Freelance Writer & Event Consultant

Head Rush Technologies

As part of the marketing department, I oversaw company-wide B2B communication and content efforts, including website content, press releases, blog posts, e-commerce product descriptions, sales flyers, collateral, case studies, white papers, etc. I also worked closely with the social media specialist and marketing manager to create cohesive, cross-platform messaging.

I also managed the monthly content calendar for five websites and aimed to create useful content to help the industry progress with effectiveness, high throughput, and maximum safety and worked with engineering to proofread manuals and other documents for consistency, tone and branding.

Content Coordinator

Rainbow Rumpus

Write profiles and features for Rainbow Rumpus, the world‘s only online literary magazine for children and youth with lesbian, gay, bisexual, and transgender (LGBT) parents

Staff Writer

Life Time Fitness

• Provided strategic direction and managed $9m in employee travel and related expenses
• Responsible for day-to-day operation, expanding the program, and securing executive support
• Independently planned, coordinated and implemented a comprehensive corporate travel program
• Researched, wrote and communicated a Travel and Expense Policy
• Assisted travelers with questions, issues, vendor complaints; interviewed them to understand needs
• Sourced, negotiated and managed contracts with travel suppliers, including travel agency, nation-wide air and car vendors and local hotel vendors; developed partnerships/relationships with suppliers
• Systematically evaluated the program/vendors/policies and implemented changes where necessary
• Maintained travel department website; wrote all content and internally marketed the department
• Assisted training and athletic events departments with site selection/sourcing venues, managing venue contracts and ensuring event details were complete and properly communicated
• Assisted with implementation of SAAS software, including testing, policy writing and training
• Became highly involved in the travel community including networking and educational events

Travel and Expense Manager

Content isn't what I do; it's who I am. 

As a content marketing leader, my ethos is value. Unique, actionable, and memorable content that resonates with the target audience is my north star, and original research is one of my favorite outlets. I have done dozens of research projects, including surveys, third-party data, and first-party SaaS data.

I have a dozen+ years of progressive experience within B2B marketing teams. I'm a T-shaped marketer, with depth in content marketing and thought leadership.

As a fractional content leader, I help early-stage B2B brands realize their content goals, without the overhead of a FTE. From developing your initial strategy, to overseeing daily editorial processes, to supporting content creation efforts, I'd love to chat about how my experience could help your team.

In my previous role, as Head of Marketing & Strategic Partnerships at Seed Technology, I focused on everything marketing: content, email, social, attribution, operations, events, ABM, sales enablement, and partnerships. Prior to Seed, I was Head of Content at Flowhub, where I developed and scaled one of cannabis' most-respected content programs. 

In my spare time, I enjoy travel, riding bikes, and exploring the woods and water in Michigan's upper peninsula. I am also a course creator and teach an Original Research Masterclass for Content Marketers. I also dabble in real estate.

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The Battle

Becky Lawlor

Amber Erickson, MA

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