Building founder-led brands that attract the right clients and inbound sales.

Most founders have a great business
but a weak personal brand.

Their message is unclear.
Their audience doesn’t know what they stand for.

And when people don’t know you, they don’t trust you.
And when they don’t trust you, they don’t buy from you.

Today, visibility is a growth multiplier.
People follow founders, not logos.

A founder without a visible voice loses attention, trust, and deals to someone louder — not someone better.

Your story, your POV, your values, your process — these are your competitive advantages.
But if they’re not communicated clearly and consistently, your ideal clients never see them.

This leads to:

• Slower sales cycles
• Weak differentiation
• Unqualified inbound
• Missed opportunities you should be winning

You don’t need more content.
You need clarity, consistency, and a system that turns your expertise into trust — automatically.

I help founders build high-trust personal brands on LinkedIn using a done-for-you system that turns their voice, insights, and experience into weekly content that drives inbound business.

I did it myself from zero in 2 years:

• 0 → 60,000 followers
• 6-figure inbound revenue
• Speaking gigs, top podcasts, global brand partnerships

Hand helped 100+ people do the same.

With a system that compounds.

How working together looks like:

1) Clear, premium positioning

A simple niche, a sharp promise, and a founder POV that makes you the obvious choice.

2) A done-for-you content engine

You show up 45 minutes/week.
We turn your insights into strategic content that builds demand.

3) Authority that compounds weekly

Your insights, wins, and story → credibility, trust, and better clients.

You go from--

“A great business no one sees” → “A trusted founder whose content attracts the right buyers.”

If you want a founder-led brand that builds trust and drives consistent inbound

DM me “FOUNDER GROWTH”

Or apply to work together: https://www.foundergrowth.io/

Beatrice Vladut

ScaleUp with Joeri

𝐖𝐡𝐨 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐞𝐥𝐩?
At ScaleUp we help coaches, consultants and solopreneurs like you to launch their business and online programs on LinkedIn, so that you get clarity and a consistent stream of customers.

We guarantee your results 100%. 

𝐖𝐡𝐲?
In my 12+ years in online marketing & sales I saw that there was a gap between the knowledge of change makers and their ability to attract the right customers online and make consistent sales.

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐡𝐞𝐥𝐩 𝐦𝐞?
✅ Together we will pick your niche that can afford high value prices. We will create or optimize a powerful, high ticket offer for you that will instantly bring you more income.

✅ Together we will create a powerful LinkedIn profile to position yourself as an authority in your field and optimize your page so that you will start generating a flow of incoming DM's.

✅ Together we will create a content strategy for you that authentically brings across your message to attract your ideal customer and converts them into paying customers.

✅ Together we will work on your copy writing skills so that you create impactful posts on LinkedIn that attract the attention of your ideal customer and starts getting them to consume your content.

✅ Together we will work on authentic sales tactics so that you can connect with your prospects from human to human and sell without being salesy.

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐠𝐞𝐭 𝐢𝐧 𝐜𝐨𝐧𝐭𝐚𝐜𝐭?
Drop me a DM or plan in a 20 minute match making call via the link below and then we will discuss your situation! https://calendly.com/scaleupwithjoeri/20-minute-match-call

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦?
Yes! Have a look at https://scaleupwithjoeri.com/

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐦𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐦𝐞 𝐭𝐡𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐈 𝐰𝐚𝐧𝐭?
Have a look at this free training which explains the exact steps on how we will get you to 10K p/m.
https://scaleupwithjoeri.com/10kroadmap/

Letsssgoooo!

Founder

LeasePlan

Sr. Marketing Manager a.i.

DB Schenker

• Consulting in campaign and lead management strategies
• Managing and deploying the tool's roadmap 
• Translating business needs to technical solutions
• Community support

Marketing Manager a.i.

Like Reply

• Managing the global roll-out of marketing automation tool Eloqua
• Building a strong community of 140+ trained marketers in 70 countries
• Positioning Eloqua as a key pillar in the digital strategy

Sr. Marketing Project Manager a.i.

Engagement Factory

I specialise in setting up and optimising Marketing Automation activities for large organisations in the areas of: Campaign management - Lead generation - Content Marketing - Marketing Technology. 

As a Digital Marketing Consultant, I
• Create campaign strategies and flow tactics
• Lead various customer workshops
• Manage campaign-, content- and IT- projects
• Conduct persona research
• Develop campaigns in Eloqua

Marketing Consultant

Signify

In the Marketing team of Signify OEM Lighting Solutions I improved the digital B2B landscape for almost 2 years, by:

• Leading the rebuilt of the EU webshop, resulting in +500% orders and global roll-out

• Due to lack in customer insights, performing research and creating 3 key personas, CDJ's and content strategies

• Fully restructuring our website, resulting in +25% visitors, +15% downloads and better webshop conversion

• Initiating the Asian roll-out by digitalising content, saving 0.2FTE in manual work

Digital Marketing Manager

Philips

Marketing Campaign Manager a.i.

Philips Lighting

Within the Global Digital Marketing team, I had the task to pioneer with first-time B2C CRM activities to drive our team goals. I contributed by:

• Engaging with the unused database of consumers, creating new conversion and revenue 

• Coaching local markets to expand CRM activities, leading to adoption of 8 new markets

• Reducing campaign throughput time by 60% due to process optimisation, leading to more and faster campaigns per year

Global Marketing Automation coordinator

For my bachelor thesis I preformed research about CRM for Philips Lighting.
Lighting wanted to include Customer Relationship Management as an element in the digital transformation process . For my assignment I did research on how CRM could support the strategic direction of Philips Lighting. My thesis existed of:

• In depth CRM literature research
• Internal analysis on the status of CRM within Lighting
• Customer research
• Research analysis 
• Recommendation CRM strategy 

Apart from my research, I also started the following projects:

• First Lighting B2C email campaigns in EMEA (4 total)
• First Lighting B2C campaign in the USA

Global CRM Study (bachelor thesis)

Dyana Pura University

In Bali, Indonesia I studied sustainability with the focus on how to setup a business in a developing economy in a profitable but sustaibable way. 
With the help of the theory I started a project to see how orphanages could benifit from the tourisme on Bali by combining homestays with volunteer work. The result of this research was a recommendation report, showing the orphanages the financial opportunities homestays can offer them.

Sustainability in Bali (Minor)

The Wine Factory

For the Wine Factory on Curacao, Dutch Antilles, I performed a customer satisfaction research to get better insights in the oppinion of the B2B customers towards the wine wholesale. 
The reporting gave a clear overview of the satisfaction level per customer, including a recommendation for improvement.

Internship in Curacao

I make coaches win clients on LinkedIn, without spending a dime on ads 🔹 12+ years in marketing 🔹 Muay Thai Fighter

What if I told you that you didn’t need funnels, websites, or ads to consistently get fully booked?

Hi, I’m Joeri (sounds like Yuri, but no – not Russian).

As a LinkedIn marketing mentor I make established coaches land 5+ high-ticket clients in 120 days.

Most coaches are playing a guessing game with LinkedIn. 
You’ve probably tried:

• The DIY route
• Group programs
• Posting here and there
• Sending out cold DMs to prospects
• Launching with disappointing results

...but none consistently land those high-ticket clients.

It’s not because LinkedIn doesn’t work.
It’s because the tactics that you’re using are outdated.

Simply posting without a strategy, AI or automation? 

Hate to tell you... that’s simply not enough anymore.

The future of high-ticket coaching doesn’t rely on guesswork.

That’s where my Conversion Leaders AI Framework comes in. A proven organic (no ads or funnels) LinkedIn launch strategy, powered by AI that saves you 10+ hours a week.

After 10 years as a digital marketing specialist at the S&P500, I’ve helped dozens of coaches like you transform inconsistent months into consistently landing high-ticket clients with this framework.

Here’s why my system works:

👉 A proven LinkedIn launch system.
👉 Custom AI content tools = more time
👉 More time = full focus on converting more leads

Simple.

And now for the good part:
If you don’t make your money back within 120 days, I’ll keep supporting you until you do. 

➡️ That’s my 100% ROI guarantee.

I only mentor established coaches on a one-on-one basis, because this is how I can guarantee you results.

My 120-day program is specifically designed to help you consistently hit 6-figures by landing 5+ high-ticket clients.

Some Client Wins:

• Noah tripled his ROI
• Eszter 2x her following
• Axel sold out his program
• Daphne got 5 clients in just 8 days
• Jasmine went from €5K to steady €9K months

It's no longer about keeping up with the competition—this is about staying ahead by automating 80% of your content and lead processes so that you can focus on scaling your business.

Ready to grow? Shoot me a DM with the word ‘leads’, and let’s chat.

taplio

The Battle

Beatrice Vladut

Joeri Ruijgrok 🥊

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