We Conquer Media

Senior Account Manager

Visible

Marketing Strategist

Humor That Works

Funnel Marketer & Copywriter

Goop Tales Podcast

With over one million downloads, Goop Tales is one of the top original kids' stories podcast in the world.

Marketing Specialist

Self-employed

Face Yoga Method

Thanks for clicking through my profile 👋

You've scrolled this far down so you're probably curious to know who I am, or just really bored. Here's a bio I wrote, with my own two hands, using the first person.  

I've worn many labels throughout my career: marketer, copywriter, manager, advertiser, funnel hacker, designer, community organizer, and even leader. I've worn them all with pride and responsibility.

I've moved through different industries and mediums, different team sizes and job titles, different sales strategies and customer profiles, B2C, B2B, C2C, C2B, B2C2B...

And while I suppose it doesn't bode well with your typical "niching-down" advice, the one thing that I do specialize in, is doing things that bring me joy. We spend a third of our awake adult life at work, might as well enjoy it. I certainly do.

Aside from the list you see below, I'm currently testing my love for words by doing creative non-fiction writing and training for an ironman in 2024.

Bianca Dămoc 🌀

AtoZ Performance

- Consult with industry leading brands to optimize client experience and operations.
- Co pilot with founders to go from 0-1 (education, infrastructure, P&L, messaging, programming).
- Led P&L development, programming strategy for 70k sq ft longevity and performance center for hospitality brand.
- Led Movement and Performance strategy for world renown concierge healthcare provider.

Consultant

NEXT|HEALTH

- Partnered with execs to develop L&D strategy for the fastest-growing health optimization center.
- Led the integration of LMS and Phase 1 onboarding for both medical and non-medical teams.
- Drove operational efficiency and employee development at scale for a high-growth organization.

Learning and Development

Myodetox

- Streamlined clinic operations for rapid scalability.
- Drove a 100% revenue increase in U.S. operations (2022–2023).
- Optimized recruitment, onboarding, and retention for a high-performance culture.
- Designed and implemented training programs to boost client retention and experience.
- Established succession planning and performance management systems to drive growth.

VP Operations & Experience

Hospital for Special Surgery

- Collaborated with execs and clinical leaders to build client experience for How You Move Lab.
- Implemented education strategies, driving cutting-edge client experiences.
- Helped define HSS's next-gen health and wellness offerings.

Client Experience Consultant

Equinox

- Led integrated, holistic member experience across 106 locations, driving revenue & retention.
- Led a 2,000+ trainer workforce, driving performance, retention, and employee experience.
- Launched & scaled virtual coaching, digital programming, and tiered education.
- Led Health Advisory Board, integrating cutting-edge methodologies.

VP, Personal Training Experience

- Grew program from 0 to $30M. 
- Led multi-location expansion and operational strategy across 45 locations. 
- Developed sales and retention strategies led to double digit growth every year.
- Launched E at Equinox (25k annual membership), Equinox's most premium, holistic offering.
- Partnered with functional MDs in every market to bridge gap between longevity and fitness.

Sr. Director, Personal Training (Tier X)

- Created and scaled Equinox’s Tier X coaching program, now an industry standard.
- Hired, trained, and mentored 500+ coaches and 50+ managers.
- Built SOPs for coaching, operations, and client experience for scalability.
- Designed and implemented, sports science, and behavior coaching systems.
- Led facility design with architects and brand teams to optimize operations and experience.

Director, Personal Training (Tier X)

Personal Training Manager 

Personal Trainer

Hi, I’m Alex.

My journey started at Equinox picking up towels as a trainer and ultimately led to a VP role. During my time I pioneered an industry-leading training model, integrating movement, nutrition, and regeneration. I've since gone on to be at the forefront of designing and scaling best-in-class health and fitness experiences for global leading brands.

My expertise spans business strategy, learning & development, and operational excellence, working with organizations ranging from startup to multi-billion-dollar companies. I help organizations bridge the gap between client experience and business success, whether through building teams, refining systems, or launching scalable programs in healthspan and longevity.

I thrive in cross-functional environments that merge science-backed coaching with innovative business models. My passion is empowering individuals—whether clients, teams, or leaders—to reach their fullest potential.

I hold a Master’s in Behavior Change from Columbia University and am currently pursuing my NBC-HWC certification. I also hold certifications in CSCS, USAW, SFG, FMS, Business Analytics, and Crucial Conversations.

If you're working on health and fitness innovation, operations, or scaling a team, I’d love to connect.

taplio

The Battle

Bianca Dămoc 🌀

Alex Zimmerman

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