Amazon Web Services (AWS)

•	Produced global thought-leadership content for technical and non-technical audiences, reaching over 10 million views across AWS social media channels with the highest organic engagement metrics

•	Developed content and messaging strategy for the 3 layers of the Generative AI stack

•	Created original tech storytelling frameworks to translate complex technical concepts into clear value propositions that resonate, used by Solution Architects, Developer Advocates, Account Managers, Strategic Marketing, etc.

•	Led internal Gen AI product feedback mechanisms to influence product roadmap and user experience

•	Created and presented a new narrative and technical solution to reduce the onboarding steps for new audiences to Generative AI services by 90% with cross-organizational support

Principal Technology Evangelist, Gen AI

•	Created and executed a regional startup advocacy strategy for EMEA and collaborated with organizational teams

•	Achieved Public Relations (PR) Press Certification, serving as an AWS spokesperson in global media publications 

•	Developed the 'MVP Lab' narrative to simplify AWS introduction to startup founders, producing high-engagement video content (60K+ views, 1K+ likes) which is being integrated into an AWS Learning path

•	Led a track for AWS Innovate conference 2024, co-creating 5 original Generative AI presentations which achieved the highest CSAT rating of the conference

•	Senior speaker at 8 AWS Summits and co-authored the 'Golden Content Playlist for Startup Summits' used at 11 AWS EMEA summits in 2024

Principal Startup Advocate for Europe, the Middle East and Africa

Opus Talent Analytics Inc.

Advise on:
- The vision and strategy for the technology goals and product marketing roadmap.
- How to build a culture of innovation for the software and user experience.
- Scaling the development and data science team.

Advisor and Shareholder

• TEDx Speaker, ‘The Future of Software & Innovation’ at TEDxDabouq, April 2025
• Keynote at AWS GenAI Loft, April 2025
• Speaker at University of Artificial intelligence, Abu Dhabi, September 2024
• AWS Summit Berlin, May 2024
• Hub5 Conference Keynote, Dubai, May 2024
• AWS Summit Amsterdam, April 2024
• AWS Innovate Conference, London January 2024
• World Investment Forum, Abu Dhabi, UAE October 2023
• AWS Summit Johannesburg, South Africa September 2023
• MISK Launchpad, Saudi Arabia, July 2023
• 500Global Seed Bootcamp, June 2023
• RiseUp Summit, Cairo Egypt June 2023
• AWS Summit Berlin, Germany May 2023
• Founders Circle, Amsterdam, Netherlands March 2023
• Hub71, Abu Dhabi, UAE February 2023
• DTEC Sandbox, March 2023
• Speaker, 2 hour live zoom talk on Hiring and Talent Pipelining, 2020
• Podcast guest, Let’s take this online (UAE), 2019
• Guest Speaker for new cohort at Smart City Dubai 2019
• Speaker, How to Start a Startup, Arab Academy for Science and Technology 2019
• BBC Arabic Interview, 2019
• ONTV Interview, 2018
• Podcast guest, the Victor Antonio show, 2018
• Podcast guest, the Wanderfy Podcast, 2018
• Speaker at the Society of International Business Fellows (SIBF) 2 hour talk in Texas USA 2018
• Speaker at the Middle East Leadership Conference (MELA) 1 hour session on storytelling in business, Jordan 2018
• Presenter at Demo Day Smart City, Dubai 2018
• Speaker at Founders Institute on Startup Milestones, Cairo 2018
• Speaker, Startups in Emerging Markets - London Business School 2018
• Speaker at Falak, 2 hour talk on recruitment for startups, Greek Campus Cairo 2018
• Speaker at Voices of Hope (MBC), Library of Alexandria, 2018
• Mentor and Speaker, Flat6 Labs, Cairo 2018
• Panelist at Techne Summit, panelist Alexandria 2017 and 2018
• Guest Lecturer, American University in Cairo - Digital Marketing, Cairo 2017
• Mentor, Entrepreneurship program for students INJAZ 2016 - 2017

Keynote Speaker

HireHunt

•	Raised $100k in seed funding in 2016 from Cairo Angels and external investors from PWC and Microsoft.

•	Hired and managed a team of 10 to work with over 1000 companies, 150k applicants and reach 500k monthly interactions with users in 9 countries on website, chat-bot and social media campaigns.

•	Designed and developed the architecture, user experience and code for HireHunt; an interactive, gamified, AI-powered recruitment technology platform to help the right applicants and employers find each other without bias.

•	Developed efficient matching and ranking algorithms using Machine Learning to rank applicants to jobs based on their full linguistic profiles and results from automated assessments using gamification, voice answers and chat-bots.

•	HireHunt Chatbot selected as finalist by Facebook in the 2017 Bots for Messenger Challenge.

•	Developed HireHunt Campaigns to help companies quickly get applicants for their vacancies using Facebook Ads through the Marketing API. Over $8,000 generated in paid ads on Facebook through HireHunt.

•	Presented and sold enterprise contracts to C-level executives in several multinationals at values of approximately $50,000.

•	Started co-sell partnership with Microsoft in 2019 to target their SMB and enterprise customers in exchange for utilizing Azure instances.

•	Co-wrote scripts and performed the ‘voice over’ for HireHunt’s original video content which has reached over 4 million organic views online.

•	Signed revenue-share partnership in 2019 with Silicon Oasis Dubai to provide HireHunt recruitment software to over 1000 companies within DTEC.

•	Led the pitch and application of HireHunt at Smart City Dubai 2018 to be selected from 1000 entries and attended Smart City Dubai program 2018 sponsored by Smart Dubai, Visa, Orange, etc.

•	Created products and sales strategies for the digital transformation of recruitment in the Middle East.

Founder, Head of Marketing

Link Development

•	Managed Taree2y project within the "Intrapreneurship" Catalyst program, which was a realtime traffic mapping tool to help commuters reach their destination fast (prior to Google Maps traffic reports).

•	Worked with UI and UX designers on user journey, onboarding and user experience goals to increase daily usage and meet the business objectives of the app.

•	Managed nation-wide marketing rollouts and SMS campaigns in partnership with Mobinil.

•	Managed team of 4 developers and quality control engineers.

Senior Product Consultant

•	Developed Hadoota iPad app, which presented interactive animations of Abla Fadila’s classic children stories to a new generation of children.

•	Developed Picasso iPad app, a drawing and painting app.

•	Web developer on Onkosh.com, the world’s first Arabic search engine with transliteration capabilities.

Technical Lead

Orascom Telecom

•	Responsible for in-house software solutions primarily using Java.

•	Regional travel in MENA for technical consultation meetings with subsidiaries.

Senior Software Engineer

Picostation

Software Engineer

Live Magazine

Entertainment Editor

Born during the holy shift of the pixelated eighties. Raised in the screeches & whistles of the digital infiltration. Reached consciousness just as we all became officially connected. Spent a decade figuring things out under various trees and in big dark rooms. Fell in love. Started to floss. Helped bring someone new to Earth. Made HireHunt. Joined AWS.

----------

Basil is an experienced software developer, product manager, technology entrepreneur, published author and international speaker with over 15 years experience. Throughout his career, he has worked on a variety of challenging and creative products with increasing levels of responsibility, complexity, impact and scale. His tech marketing strategies and executions have reached over 4 million people online organically and he has appeared on numerous media outlets such as BBC and OnTV. Furthermore, Basil is passionate about mentoring startups and has given talks and presented at over 50 events around the world. Basil finds it strange to write in the third person.

Basil Fateen

SaaS isn’t dead; it’s transforming.

I glimpsed the future after chatting with Ahmed Abdelrahman, CTO of Bayzat, the region’s top HR tech platform.

A great CTO doesn’t just follow the ball, they see where it’s going. 

Which is easier said than done in these bizarre times.

After our chat, it was clear that Ahmed has the key traits needed from tech leaders in this phase:

1- They know old playbooks won’t work anymore

They’re rewriting new ones like scientists; running experiments with AWS and
Amazon Bedrock to measure real ROI and testing innovations gradually with their 3,000+ clients.

2- They work backwards from the customer

They know that the underlying technology isn’t what matters, it’s how it helps solve a business problem for the end user. And if it doesn’t, then it shouldn't be forced as the solution.

3- They understand culture and user psychology

Every organization is a bit different, and how they navigate different company structures, cultures, and technical maturities across regions is key to providing scalable value. 

SO...I’m working on some exciting new content with Ahmed and other key technical leaders in the region, exploring how these pioneers are striking the balance between autonomy and control when integrating agents into their platforms for this brave new world.

Stay tuned...big things are coming 🚀 

#Agents #SAAS #Startups #AWS

Absolutely blown away by the response to ‘AI in the Wild’ so far! 🤘🏼🤩

Here’s a sneak peek from our upcoming NFL episode 🏈

It was a real pleasure to film with American Football legend Jermaine Kearse and NFL data icon Cynthia Frelund.

And also stay tuned for a VERY special episode from Dubai! 😎 

Thank you to everyone who has been liking, commenting and sharing this series. I truly appreciate all the support!

#AI #AWS #NFL #DUBAI

What happens when football takes on 50 billion data points?
EP 2 of 'AI in the Wild' featuring Jürgen Klinsmann! ⚽🔥

From real-time match insights to personalized commentary for millions of fans worldwide...AWS AI is powering Bundesliga football like you’ve never seen before.

Episode link in the comments below.

#AI #Bundesliga #AWS #SportsTech

jalebi.io | جليبى

Venture #3

Award-winning SaaS restaurant tech platform that accurately automates and optimizes restaurant inventory management, preventing financial and material loss, waste, and theft, while boosting margins +20%.

Co-Founder + CEO

.dodocs ai

Angel Investor

Digital Street

Venture #2

Award-winning boutique brand marketing agency specializing in Digital, serving some of the largest and most innovative brands around the world. 

Founded with $100, invested $10K growth capital, achieving positive EBIDTA within 18 months. We grew revenue USD $2.5m+, with gross margins of 12% and operations in two countries, 9 markets, all with a team size of 15 and ~$0 CAC. 

In my capacity as Chief Business Development Officer, I led client wins over 7+ years including: New York University, startAD, Unilever, ICRC, Dubai Silicon Oasis, Dtec, Telr, Bonnard Lawson, Globesight, DAFZA, to name a few.

Founder + Board Director

Mous

blueflite

24SIX9

Founding Member

CrossVal

Tropicfeel

Amarante Consulting

Amarante Consulting is an expert in the provision of advisory and technical assistance for digital market-based solutions.

In my capacity as a Board Advisor, I work closely with the management team on strategy and support for digital, marketing and communications - both for the organization and it's clients, when required.

Member Of The Board Of Advisors

TEDxJumeirahBeachPark

Principal Advisor

Hey there 👋🏼 

I'm a father, founder and failure, chasing a relentless grind to create value 🧑🏻‍🔬

In '05, I started my 1st company (iced)
In '15, I started my 2nd company (merged)
In '21, I started my 3rd company (growth)

In between, I dabbled with a bunch of startups and Fortune 500s, trying to find confidence to pursue entrepreneurship.

I am passionate about solving complex challenges leveraging technology and community. 

After undergrad, I chased a drive to pioneer digitized restaurant discovery. I learned, while it failed.

I have since launched 4 companies, worked across 10 markets, raised over $3m in venture capital and managed $500m in projects and revenue.

Current Highlights 🎞

👷🏻 Building jalebi.io - a venture-backed B2B SaaS business intelligence and inventory optimization tool for Food services companies 

📍 Based in Dubai - deeply engaged with the startup ecosystem across the region
🎖 Inspiring Founder of the Year by Sheraa at Sharjah Entrepreneurship Festival ('22)
🎖 Most Networked Mentor by Startupbootcamp Dubai Smart City Accelerator ('18)

jalebi is multi award-winning 
🎖 Fast50 for Impact by Deloitte ('24, '25)
🎖 UAE #Future100 Company ('23)
🎖 Top MENA Award at GITEX Expand North Star Supernova Competition ('23)
🎖 Foodtech Platform of the Year by Entrepreneur Magazine (Tech Awards '23)
🎖 Foodtech Startup of the Year by Entrepreneur Magazine (Agility Awards '22)

We are selling subscriptions, raising capital, building tech, unlocking product-market fit. 

If you want to participate, drop us a line 👉🏼 founders@jalebi.io.

Over the last 20 years, I have:

🏁 Co-founded a digital agency in 2015 (with my spouse of 14 years), server over 150 brands worldwide, operating across 2 geographies, generating $2.5mn+ GMV with just $10K invested and ZERO external capital.

🧭 Been a senior digital transformation executive at one of the world’s largest and oldest public-sector organizations.

🌍 Moved to the GCC in 2012 as one of the first global mobility candidates with a leading telecom operator.

🤹🏼‍♂️ Remained an active startup community member and mentor with world-leading accelerators, such as Techstars, Brinc, and Startupbootcamp

🌱 Built an agritech startup in Thar (Pakistan's Rajasthan) between '06 - '08, raising $US 500K seed capital from Acumen.

👶🏼 Become a first time dad at 40, raising a child while building a startup.

And my passion to solve for food goes back to when I spent 2 years flipping burgers in my US college cafeteria.

taplio

The Battle

Basil Fateen

Zohare H.

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The Battle

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Zohare H.

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