Jetpacked

New business through AI-prospecting and marketing- & salesautomation You focus on closing deals, I build you a system that generates meetings. Business providers and digital agencies work with me to book qualified meetings via clever outbound automation, AI-driven prospecting with Clay and marketing automation (HubSpot).

GTM engineer - Marketing- & sales automation

caval.digital | HubSpot Gold Partner

HubSpot Consultant

Clay

Certified Clay Expert

Gradient

Together with the commercial team, I execute account-based marketing: attracting their ideal customer through highly personalized marketing.

Account based marketing and lead generation

Peecho

Verantwoordelijk voor het bedenken en uitvoeren van de marketing strategie.

In deze rol houd ik me bezig met het in kaart brengen van onze ideale klant en personas, het creëren van content die resoneert bij deze doelgroep, het opzetten van LinkedIn en Google Ads campagnes en het aansturen van externe partijen.

Via account based marketing ga ik samen met het sales team doelgericht te werk om interesse te wekken bij onze ideale klanten.

Dit alles heeft geresulteerd in een heldere strategie, een verdubbeling van het verkeer en een stabielere influx van leads.

Head of Marketing

Demand Generation Specialist

Maxlead (part of Abovo Media)

Als Lead Consultant ben ik eindverantwoordelijk voor SEO en online marketing klant projecten. Hierbij fungeer ik als centraal contactpersoon voor de klant en werk ik samen met een team van specialisten aan uiteenlopende online marketing vraagstukken. De wensen van de klant vertaal ik naar een strategie en specifieke acties voor het team. Via operationele roadmaps houdt ik het project van de planning tot en met de uitvoering in de gaten.

Sr. SEO Consultant / Lead Consultant

SEO Consultant

ContentKing

Als Country Manager in Nederland was ik verantwoordelijk voor groei en behoud van onze Nederlandse user base, door middel van:

- Sales (demo's)
- Marketing
- Customer Succes & Customer support

Country Manager Nederland

dotBlue

dotBlue is een full-service internetbureau dat je online aanwezigheid optimaliseert. Wij helpen je met het verkrijgen van relevante bezoekers en weten hoe je hen converteert naar tevreden klanten.

In mijn rol als SEO consultant help ik klanten bij het opzetten van een duurzame SEO / Online Marketing strategie die aansluit op de bedrijfsdoelen.

SEO:
- Website migratie advies en begeleiding
- Linkbuilding strategie (content marketing, marketing, PR, outreach)
- Content Strategie en Marketing
- Content Audits
- Zoekwoorden onderzoek en implementatie advies
- Analyse en rapportage (posities, verkeer, conversies)
- Technische SEO analyses (snelheid, interne linkstructuur, crawl efficiëntie / budget etc.)
- Uitleggen van SEO concepten / overbrengen van kennis op de klant
- Kennis van HTML/CSS
- Kennis van tooling (ContentKing, MOZ, Majestic, SEMrush)
- CRO

SEA / PPC:
- Google Adwords (Google Shopping Advertising, Search Advertising, Remarketing)
- Bing Advertising
- Facebook Advertising

Junior Search Consultant

Mouseflow

Sales & Customer Support

Apollo Hotels & Resorts

Apollo Hotels & Resorts is een keten van kwaliteitshotels en resorts. Iedere vestiging is volkomen uniek, met een eigen karakter, invulling en sfeer. - Apollo Hotels & Resorts: 'True Spirit of Local Hospitality'. 

Onderdeel van een fris en jong team als Online Marketing Trainee binnen een snel groeiende organisatie. In deze positie ondersteunde ik de dagelijkse marketing activiteiten en hielp ik mee aan de positionering en profilering van Apollo Hotels & Resorts. Dagelijkse werkzaamheden omvatte:
- Beheren van verschillende hotel- en restaurant websites die vallen onder de keten. 
- Verantwoordelijk voor alle social media kanalen (Facebook, Twitter, Google+, LinkedIN). 
- Opmaken en versturen van nieuwbrieven en mailings.
- Schrijven van teksten voor SEO en andere zoekmachine gerelateerde activiteiten.
- Opzetten en coördineren van verschillende campagnes en acties. 

Daarnaast schreef ik tijdens mijn stage een scriptie met als onderwerp Search Engine Optimization.

Online Marketing Trainee

Struggling to consistently generate qualified meetings and attract new business opportunities? Many professional services firms and agencies face similar challenges: an underutilized CRM, outbound campaigns that fail to convert, and insufficient control over marketing automation and sales processes.

As a B2B marketing and outbound email freelancer, I help you overcome these challenges. My services include intelligent automation through HubSpot, data enrichment, and a CRM system that genuinely supports both sales and marketing teams. With Clay (AI-driven outbound), I build personalized campaigns at scale that directly reach your ideal customer's inbox, systematically generating new opportunities. Additionally, I deploy targeted Account-Based Marketing (ABM) campaigns and LinkedIn Ads to enhance your visibility among ideal prospects and boost conversion into meetings.

My objective is clear: to deliver predictable acquisition, a steady flow of qualified meetings, and tangible business results. Are you ready to improve your marketing and sales processes and finally get control over your customer acquisition? Send me a message—I'm happy to think along with you!

Barrie Höster

Digitaal Toegankelijk

In this role, I'm responsible for developing a few strategic projects; worth mentioning are:
- Open Accessibility Management (our registered method for implementing digital accessibility in governmental organisations)
- European Accessibility Alliance (our pan-European accessibility agencies network)

I will also continue training teams and advising on securing accessibility in your organisation. And, I will speak at various events and represent Digitaal Toegankelijk/Accessibility Desk.

New Business Manager

Building a strong team of accessibility superheroes (consultants, project leads and trainers). 

Responsibilities amongst others:
- taking care of the growth and happiness of my team, by coaching facilitating and supporting,
- develop new trainings and workshops about digital accessibility,
- helping clients become more accessible,
- dive into new subjects around accessibility and process them into new services or products (fancy way of saying new business development),
- etc.

I also love to speak about digital accessibility at your event, in your podcast or webinar. I specialize in awareness and connecting with disciplines that have a lot to do with accessibility, like CRO, SEO, and UX.

Team lead consultancy

Advising clients about how to implement strategies for better accessibility of their products and services. Government as well as commercial.

Responsibilities include:
- project management
- advising management about accessibility
- creating new trainingprogrammes and workshops (and giving them)
- setting up internal systems for better project management

Consultant Digital Accessibility

Digitall Inclusive

DDAI and "Drempelvrij" are joining forces in the new foundation Digitall Inclusive.
We believe in a world where everyone can participate in the digital world. As an independent knowledge center, we connect organizations, share expertise, and make digital accessibility available to everyone.
We do so by, for example, certify organizations and provide them with a quality mark. With the Digitall Inclusive Quality Mark, you show that your website is easily accessible to everyone, including people with disabilities. You don't just get the Digitall Inclusive Quality Mark for your visitors, but also for yourself. An accessible website can be visited by more people. And an accessible website is often faster and easier to find in search engines.
We have just started and are working on new ways for organizations to show that their services and products are accessible or built for accessibility. We are also working on creating new ways to get involved in our foundation. If you have suggestions or you want to participate in any way, send me a message.

Board member

NIMA, Nederlands Instituut voor Marketing

Drafting new exam requirements, assessing the quality of exams and thinking along about new forms of exams, adding new topics and themes in the requirements, and adapting the reading list. 

I'm mainly going to work on NIMA A Marketing, and ensure that the knowledge about digital within the marketing domain is guaranteed through all three levels (A, B and C). And a little further into the future, I will ensure that diversity and (digital) inclusion and accessibility also have a place in the exam requirements, because these topics are mega-relevant for marketers as well.

Member Examination Board marketing domain

Advies van Annelies

Idea generator for professionals in creative and/or online businesses. I make you go from stuck to taking new steps. Whether you are a freelancer, business owner, or an employee. I offer one hour advice, or mentoring throughout a period of time.

Growth mentor

Insperidé

My passions are inclusion, change management and innovation. 
I'm also a trained facilitator of meetings, workshops and brainstorm sessions.
Since I started focussing on coaching and mentoring with Advies van Annelies, and working under contract at Accessibility Desk, I decided to officially stop my activities as marketing consultant for now.

Freelance marketing & business consultant

Universiteit Leiden

While navigating a complex and decentralised organisation, I'm responsible for:
Internal and external communication, and marketing for the Faculty of Social and Behavioural Sciences.
Maintaining pages on the university website, analysing data and improving findability.
Supporting web editors at the institutes with ideas, pragmatic workflows and how-to's.
Advocate for digital inclusion and accessibility.
Writing new content.
Advising management and team members about marketing and communication for various audiences.

Chief web editor & (senior) online communications advisor

Openbare Bibliotheek Amsterdam

Marketing advisor for projects/programs around Digital Inclusion. OBA offers help with digital issues, like the digital government, using websites, devices and software. We aim to make citizens of Amsterdam more self-reliant in the digital world. Without having to subscribe, everyone can walk in for support in now 17 OBA libraries throughout the city. Specially trained employees will either guide them through it, or refer to specialized partners. Creating awareness and lowering the threshold for people to walk in, is my main focus for the upcoming month, by creating a marketing/promotion plan and building campaigns together with my colleagues.

Marketing Advisor Digital Inclusion

Uitgeverij Thema

Interim Brand Manager. Responsible for writing and executing an email marketing plan, marketing plan for 2023 and continuing current marketing plans. Implementing improvements on the website, supporting the content marketer and creating a clear vision on book promotion and cooperation with authors.

Brand Manager

Psychologie Magazine

Responsible for:
- Marketing strategy
- Branding
- Budget (>600K yearly)
- Coördinating with CRM and ecommerce
- Coördinating with external agency's (brand and online marketing)
- Partnerships for subscriptions and e-learning
- Proposition management
- and much more including coördinating emailmarketing, affiliatemarketing, contentmarketing and editorial

Strategic and tactic online marketing for Psychologie Magazine & Psychologie Academy. Responsible for marketing our magazine and online courses through paid and owned media. Working on plans for earned media, and partnerships as well. Keeping track of results in paid media platforms, creating new ways of expanding our reach in a relevant audience.

Senior Online Marketeer

KRO-NCRV

Initial promotion strategy for Nieuwe Boeren, subscription campaigns for magazine De Verwondering, newsletters, awardshow Veer in je Reet (Zapp). Migrating press website to the main platform (projectmanagement).

Advocating for a better digital experience for all. I regularly share information on how you can make the digital world a better place for more people. If you have a background in development, SEO or UX, or project management in IT, or communications, and are eager to learn about web accessibility, follow me! 

About me. With over 17 years at the crossroads of marketing, editing, and ICT, I now put my knowledge and experience to use in digital accessibility. While the digitised world offers a lot of opportunity for those who can understand and are able to use it, there is a growing group of people who are left out.

Luckily governments, and more and more businesses, try to include those people. But we're not even close to having fully accessible digital products and services, so let's get to work! 

At Accessibility Desk/Digitaal Toegankelijk we help you make your websites and apps more accessible, educate you about the topic and train your people on how to do it.

I am happy to speak at your event about digital accessibility, show up in your podcast, or co-host a webinar, as I did several times already.

taplio

The Battle

Barrie Höster

Annelies Verhelst

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?