Founder @Social Hit | TikTok Agency | Producing the best TikTok content and turboboosting performance with TikTok ads 🚀| Average ROI increase of 67% by using Socialhit content.

🚀 We Help 7+ Figure Brands Win on TikTok

If you’re a 7-figure business owner struggling with TikTok, chances are you’re facing one (or more) of these problems:

1️⃣ Your TikTok Ads aren’t outperforming Meta.
2️⃣ You’re not producing quality, on-brand TikTok content at scale.
3️⃣ You are creating content—but it’s not converting into organic revenue.

We solve all three. Effortlessly.

💡 Proven Results

J — 180M+ TikTok impressions in Month 1

PG — £5M in Paid Ads Revenue in 90 days

CS — £15M+ Revenue from UGC in Q2 2025

SC — +400K TikTok followers in just 3 months

Countless other brands — dominating TikTok organically & through paid

To date, we’ve produced 120,000+ pieces of UGC for TikTok.
One single piece generated £130M+ in revenue, with many others surpassing £100K+ each.

Barney Brown

gchicco.com

- International business consulting and project management, focus on marketing and experience design.
- Conference Curator.
- Public speaker (keynotes, short talks, workshops) on experience design, marketing & innovation, craftsmanship. Public speaking coach.

Clients include: MUJI Europe, HUGE, The Incorporated Society of British Advertisers (ISBA), Techfestival Copenhagen, Bistream Berlin, DOING, Meet the Media Guru.

International Business Consultant, Experience Design, Public Speaker

Coaching beginner and experienced professional and amateur public speakers around the world.

Public Speaking Coach

Writer on marketing, innovation, conference and experience design, design, craftsmanship, the future of food, and new trends. Content Strategist.

Selected Publications:

- The Serendipity Engine – [print] Essay on The Book of Beautiful Business, November 2019

- Assistenti vocali: come funzionano e che impatto hanno sulle nostre vite – [online] Semplice Come, November 2018

- The Pesto Prince – Courier Magazine, issue n.25, October/November 2018

- Bugs on the menu (written with Daniele Cassandro) – [print & online] Wired UK, May 2011

- Carlo Cracco: La cavalletta è servita (written with Daniele Cassandro) – [print cover story] – Wired Italia, 2011

- Work Smarter: Ristorante D’O – [print & online] Wired UK, April 2010

- Le mille luci della lattuga di Tokyo – [print] Wired Italia, issue n.02, April 2009

- Il diario di Jack: Una partenza, verso un viaggio – [print] 7thFloor Magazine, assume n.12 volume 03, 2008

Writer & Content Strategist

The Craftsman Newsletter

The Craftsman Newsletter is a monthly collection of people, products and experiences from around the world celebrating craftsmanship, paying homage to those who take the expression of our humanness to a higher level. 

In a time when people are obsessed by artificial intelligence and productivity, I'm attracted more than ever to the beautiful imperfections of human life.

Sign up: www.thecraftsman.email

Curator

MEET Digital Culture Center

Focus on strategy, international relations & content.

Advisor

Content Strategy Consultant for PFM, a specialist in Content Operations for creative brands.

Develop strategic content to enhance the agency’s market position, articulating its expertise through thought leadership.

Content Strategist

London Design Festival

Responsible for communications, content and digital at London Design Festival and London Design Biennale, two key global design events that celebrate and promote London as a design capital of the world. My role spans from managing all communications, editorial and external facing project activities to relaunching all our digital channels (websites, emails and social media), directing PR and graphic design working with leading players like Pentagram Studio and Brunswick Arts. The four key pillars of my work are strategy, process, detail and execution.

Head of Content & Digital

London Design Biennale 

Techfestival

Curator and co-host of the Endings Summit at Techfestival 2019 in Copenhagen on designing better endings for products, services, relationships, and life.

Curator: Endings Summit

The Lovie Awards

The mission of The Lovie Awards is to recognise the unique and resonant nature of the European Internet community – from Europe’s top web and creative networks and content publishers, to cultural and political organisations and individual creators.

The Lovie Awards is the most prestigious, and the only, truly pan-European awards honouring online excellence.

My focus was on B2B Marketing, public speaking (as an evangelist), and international relationships and development all over Europe.

European Marketing Director

The Webby Awards

The Webby Awards is the leading international award honouring excellence on the Internet.

Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Web experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.

Social Media Week

As executive director of Social Media Week London, I'm in charge of leading the event to the next level, including strategy, program, sponsors & partners, operations with a team based on both sides of the Atlantic (London, New York).

Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia.

http://socialmediaweek.org/london/

Executive Director, London

Gianfranco Chicco is a London-based creative producer, storyteller, marketing strategist and conference director working at the intersection of design, technology and craft. A cultural translator between different worlds, he creates physical and digital experiences that bring people together. 

Gian is the former Head of Content and Digital of the London Design Festival and London Design Biennale (2021-2023), two leading platforms that champion London as a global design capital and set the stage for world-leading contemporary design and design-led innovation, creativity and research.

He was the European Marketing Director of The Webby Awards and The Lovie Awards (2016-2018), and a key member in the curation and production of the World Business Forum (2003-2007), the Picnic Festival (2009-2010), Frontiers of Interaction (2010), and Social Media Week (2013-2016) among many others.

Gian writes The Craftsman Newsletter, celebrating craftsmanship from around the world, with a spotlight on Japanese artisanship. There he uncovers inspiring stories of skilled makers and their craft. He's also working on a book on what we can learn from Japanese craftspeople to improve how we live and work.

Gian holds an Industrial Engineering degree from the Buenos Aires Institute of Technology (ITBA) and an executive MBA from the Politecnico di Milano Graduate School of Management.

Originally from Argentina, he is also Italian and has lived in Buenos Aires, Milan, Tokyo, Amsterdam, and Madrid before moving to London in 2013.

[Last updated: Nov 2024]

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