Barbara Turley

Founder & CEO at The Virtual Hub | Speaker | Podcast Host 🎙| Operational Efficiency Enthusiast 💥| Passionately helping businesses remove bottlenecks & scale 🚀

A 'Mum first' entrepreneur who has bootstrapped and scaled a 350 employee, digital first support assistant company with clients spanning the globe, all while attending toddler ballet, kids ski club, playdates and living between the mountains of Europe and the beaches of Australia.The usual question I get asked is 'how the hell did you do that?' To which my usual reply is ......'By focussing on building great systems, nailing process delegation and leveraging cost effective teams of support assistants in The Philippines.'Platforms. Processes. People. Everyday I see great companies full of great people who are roadblocked by the vortex of busywork. From small businesses with 5 people to large organisations with 500 people the story is the same. Great people bogged down by necessary but inefficient and time consuming busywork. By identifying the 20-50% of most peoples day that is taken up by admin and/or process driven tasks any business can strategically optimise their human capital budgets by delegating to a team of offshore virtual assistants. From e-commerce and SAAS to coaching and service businesses, we help unlock business growth by freeing great people from the time-suck of busywork.At The Virtual Hub, we provide fully managed, in-house trained and dedicated virtual assistants starting at $1,000 USD per month.By integrating great support assistants inside your business we act like a 'bolt on' scaling partner to your growth plans.

Founder & CEO

Helping companies work smarter, move faster & scale better with a combination of operational efficiency frameworks, tech stacks that work and offshore team strategies.

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Last year, someone in my network called me “the tech events recap guy.”
That was no accident.

I deliberately decided to invest in connection as a job security strategy.

I showed up to 1–2 events a month across tech, startups, and marketing. A few major ones too — Sunrise Festival, SXSW Sydney. I was even sponsored to attend and report on Hubspot's GrowANZ as a creator.

But events alone weren’t the point.

I also blocked out at least one hour a week for coffees. In-person when possible. Virtual when needed. No agenda. Just proper conversations. 

Alongside that, I chose just one or two online communities to genuinely show up in rather than spreading myself thin. Shoutout to The Trusted Voice (String Nguyen) and Generate - The B2B Marketing Community in ANZ (axel sukianto)  — spaces where participation is noticed and trust builds over time.

And after events, I made it a habit to post short LinkedIn recaps — insights, lessons, moments, and people I appreciated. I’d share a few photos too. Nothing fancy. Just proof I was there, paying attention, and grateful.

That small habit did a lot of quiet work.

Over time, I learned what actually works for me.

I prefer movement-based, outdoor settings — walking meetings, basketball courts, places where we can hear each other without shouting. 

I rarely do evenings or alcohol-fuelled events anymore. Not because they’re bad. Just because they don’t suit my energy.

My deliberate connection habits led directly to paid work and opportunities that would not have come my way otherwise. 
- Coaching with The Trusted Voice. 
- Teaching marketing part-time to students at Academy of Entrepreneurs. 
- Collaborating with people I admire and co-creating content together. 
- Invitations to private, values-aligned gatherings you can’t buy tickets to.

The side effect?
A healthier, happier, more connected me — plus 1,794 new LinkedIn followers in the last 365 days. I’m now just 66 away from cracking 5K.

That’s career resilience.
Optionality through relationships.

This matters even more when you consider that many Australian career sites estimate around 70–80% of jobs are never advertised.

The hidden job market is filled through:
- Personal networks and social groups
- Industry events and communities
- Word of mouth and referrals
- Direct approaches to employers

If you’re not visible and trusted in these spaces, you’ll never even hear about many roles.

3 insights:
- Job security now lives in networks, not titles
- The “right” networking format is personal
- Trust compounds faster than applications

3 practical tips:
- Commit to consistent connection, not bursts
- Choose environments that fit your energy 
- Follow-up and check-in regularly with people you connect with (LinkedIn DM is great for this)

Networking isn’t about collecting contacts.
It’s how you stay mobile when roles disappear.

What’s one connection habit you could make boringly consistent this year?

#Career #Resilience #Networking #LinkedInNewsAustralia

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

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