Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Agoda

Associate Manager - Agoda Media Solutions

Senior Specialist - Agoda Media Solutions

Agoda - as one of the world's largest online travel platforms with the headquarter in Asia - is part of Booking Holdings (Nasdaq:BKNG) and has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers.

As part of Agoda, our Agoda Media Solutions focus on advertising opportunities offering to brands from various verticals to be able to stand out to our Agoda's travelers. We work with hotels, airlines, DMO, attractions, car rentals, banking, and others. With our variety and well-performance advertising solutions, we are able to deliver many successful campaigns in creating a brand impact from and to different parts of the world. 

Skills and Responsibilities:
- Analyzing the Lead Generations and improving the efficiency of the strategy for up-rise the sales.
- Being a media solutions consulting to the prospective leads.
- Building relationships with media agencies and partners to create a better understanding about our media products.
- Public Relations (e.g., attending the media events such as DAAT Day in Thailand and Marketing Oops).
- Analyzing the data through the use of SQL for benchmarking opportunities.
- Creating marketing projects for building brand awareness for the team through social media contents and internal marketing communication.
- Managing the team's website in terms of contents and overall traffic capturing
- Supporting the BDMs in documentations and administrations.
- Able to use SQL for in-depth searching for the data.
- Able to use Figma for creating advertising prototypes in leveraging the high-level visualizations and products’ interface.

Specialist - Agoda Media Solutions

Mahidol University International College

Intercultural Studies and Languages Student Representative for MUIC

Newcastle University

- Publish monthly blogs related to Newcastle University, Newcastle City, Cultural and Tradition, and International Student perspectives.
- Provide an advice and information about Newcastle University to the prospective students.
- Lead and support the online conferences or meetings with international students.

Unibuddy Ambassador

Newcastle University Business School

Main role: Provide an advice and information about Newcastle University to the prospective students.

Experiences:
- Feature with 2023 Master's Prospectus for Newcastle University Business School
- Work with the recruitment team in tailoring the MBA Talent Book.
- Work in Master’s student drop in (student-led) as part of student panelists in providing information about Newcastle University and student experiences to the prospective students.
- Work with the marketing team in delivering a social media takeovers for the North East Graduate Talent Career Event.
- Assist with Newcastle University in creating a good presentation of the university via social media platforms as a student representative of the university.

Business Ambassador

Sophia Global Education and Discovery Co., Ltd. (under Sophia University, Japan)

- Coordinate with the educational institutions both in Thailand and Japan.
- Launch several international exchange programs for educating and bridging young people's culture together.
- Assist the administrative work within the company.
Lists of programs involved in:
- Chiba University Online Exchange Programs 2021
- Shonan Global Project 2020
- 2020 Learning with Southeast Asia: Creating Together Resilient and Sustainable Future Society

Programme Coordinator

Assistant Programme Coordinator

Mahidol University

ASEAN in Today's World 2021 (AsTW 2021) is an international exchange two-weeks program emphasizing on broadening their knowledge in languages and gaining an intensive understanding about cultures in East Asia and ASEAN studies to all university undergraduate students across the world by using English as a mode of communication.

Master of ceremony (MC) and Student Liaison for the 2021 ASEAN in Today's World

The 51st APACPH Conference SDGs in Reality was held on 20-22 November 2019 at Amari Watergate discussing on the topics of Antimicrobial Resistant, Emerging and Re-emerging Diseases, Health Promotion/ Health Literacy/ Health City, Health and Social Innovation and Health Technology, Health for all and Health in all Policies (Health Service System), Injury Prevention and Disaster Management, Life-course Health, NCD and Risk Factors, Occupational and Environmental Health, Public hHealth Technology and Education, etc.

Student Rapporteur at the 51st APACPH Conference SDGs in Reality

Delivering a tour of Loy Krathong Festival for Macquarie University professors.

Student Tour Guide

Asia International Model United Nations Conference is a step of prevailing peace through diplomacy which will honor delegates from all around the world who will showcase their outstanding diplomacy with an attempt to discuss and come up with possible solutions to the given problem area in the time period of three days.

Student Representative at Asia International Model United Nations 2019

Young Southeast Asian Leaders Initiative (YSEALI)

Discussing on the U.S. commitment to ASEAN on the following topics:
- U.S. –ASEAN Cooperation
- Indo-Pacific Cooperation
- Economic Empowerment
- U.S. Investment in the Region
- Lower Mekong Initiative

A participant in joining “U.S. Commitment to ASEAN” given by U.S. Secretary of State Michael Pompeo

Hanyang University

This volunteer workshop was held during the APYE program in South Korea for the duration of 2 days. As a delegate, I have to a chance to develop my interpersonal and communication skills in order to interact with the children in different ages. One of the biggest lesson that I received is that "open-minded and open-heart are the keys to win the everyone's heart.

Volunteer staff at the Art Workshop

An determined, enthusiastic, and diplomatic graduate student in Intercultural Studies and Languages from Mahidol University International College, who pursued in new branch of my own interesting areas in International Marketing at Newcastle University for future career opportunities, buildup experiences and gaining uncountable knowledge. Currently, I'm working as Associate Manager - Agoda Media Solutions at Agoda.

taplio

The Battle

Barak Orenstein

Thanyastree Chayopong

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?