Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Decommerce

Building, growing and monetizing communities.

Decommerce provides a Community Building Solution for brands to build strong and engaging networks: Our white label solution helps your webshop to be more human by allowing shoppers to have interaction with other human beings, and share experiences directly on your website.

In doing so, we tripled the repurchase rate of menswear brand TBô within 3 months of a shopper’s first purchase.

Want to learn more about our solutions?

Shoot me a DM or check out our website.

https://www.decommerce.com/

Co-Founder

TBô

The first community-led and co-created menswear brand.

It’s TBô's customers – the 400,000-strong tribe – who decide the brand’s direction and which products get made. We call this co-creation –  it’s the future of how consumers interact with brands.

Co-founded in Zurich, Switzerland in 2017 with Allan Perrottet, we now sell in more than 120 countries worldwide.

www.tbo.clothing

Co-Creator

DKSH

Responsible for all owned and licensed brands of Business Unit Consumer Goods, from expanding the existing brand portfolio into further markets to developing, marketing and selling new brands and products.

Signed a pan-Asian licensing agreement with Procter & Gamble for two brands.

Responsible for and supporting key omnichannel, ecommerce, online marketing and digital initiaves for B2C and B2B sales and marketing. Helped to develop DKSH's multi-brand shop-in-shop on various ecommerce platforms and implemented DKSH Consumer Goods' B2B ecommerce shop.

Coverage:
Thailand, Malaysia, Singapore, Philippines, Indonesia, Vietnam, Myanmar, Cambodia, Laos, Hong Kong, China, Taiwan, Japan, South Korea, New Zealand

Core Focus Areas:
Brand Management, Product Development, Sourcing, Marketing, Sales, Distribution, Ecommerce, Online Marketing, Digital

Global Own Brands Manager, DKSH BU Consumer Goods

Supported the Group's Chief Operating Officer on strategic initiatives, implementation projects as well as analyses

Management Trainee / Assistant to the COO

AlphaSights

Management Consulting and Private Equity Analyst

Verium AG

Private Equity Summer Analyst

Chemolio Management AG

Private Equity

Find Invest Grow (FIG)

Venture Incubation

Knight Vinke Asset Management

Asset Management Intern

Luminox

Marketing Intern

publisuisse SA

Market Research Intern

We triple your ecommerce brand's repurchase rate with community marketing | Co-Founder & CEO of Decommerce

Brands are dying on social media. They rent communities on other people's platforms - i.e. social media - and are completely dependent on algorithms.

Why do I know so? 

Together with my co-founder Allan, I scaled our DTC menswear brand TBô from 0 to +300,000 customers. 

We invested into social media, built a strong following there and, in return, the social media platforms gave us ever less organic reach and engagement 💀.

In numbers: the average Facebook Page reached less than 2% of its own followers.

Put from the other perspective: brands don’t reach 98% of their own following. 

Unless they pay social media platforms again and again and again, people who actually want to see the content are not reached. 

We invested into building a solution that plugs into our existing ecommerce tech stack. It should enable us to host our own community directly on our website or on a dedicated, invite-only microsites. 

The results surprised us: 

🚀 Repeat purchase rates tripled
🚀 LTV increased by 90%
🚀 The average time spent on site increased to >10 minutes
🚀 We picked up significantly on SEO

Why?

⚡ Owned audience with 100% organic reach instead of 2%
⚡ Owned communication channels (push notification, email, SMS, wallet)
⚡ Owned primary level social data, allowing for deeper automated segmentation
⚡ Gamified webshop giving shoppers reasons to come back all the time
⚡ Deep analytics to understand and better serve your subcommunities

We started sharing our story at conferences and were asked by other brands whether they could use our tool.

That was how Decommerce was born. 

We whitelabeled the solution, made it an easy, fast onboarding experience and have started working with selected brands.

Twelve months later, Decommerce is a Farfetch and Outlier Ventures backed whitelabel community solution that enables brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps.

Decommerce lets brands: 

🤝 Define the contract they want to have with their community
🤝 Own their community's P1 data
🤝 Send hyper-segmented notifications based on behavior and interest,
🤝 Gamify the on-site experience
🤝 Understand their community on a personal level

Ultimately,

🔥we drive their brand equity, organic traffic and repeat purchases.

We are excited that our SaaS finally allows brands to unlock the power of their own community like we did with TBô.

Are you ready to start turning your community into a business opportunity?

Send me a DM or get started today by booking an intro call!

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The Battle

Barak Orenstein

Roy Bernheim

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