Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Systems and Analytics | Digital and Social Marketing | Loyalty and Subscriptions  

Built and scaled the customer experience infrastructure, including Zendesk to handle/track global customer queries, feedback and incident management relating to this infant/toddler nutrition family of products

Analyze marketing and e-commerce data to identify trends and propose product improvements

Create content and strategy to support customer acquisition and strengthening life-time value across multiple touchpoints 

Spearheaded the creation and implementation of customer ‘rewards’ program, User Generated Content and the infrastructure for ongoing buying subscriptions

Recruited, trained and managed team of 7 customer success professionals

Head of Customer Experience

Head of Else Care 

Da'at Educational Expeditions

SOPs | Mentoring | Excellence in service

Managed a team of 6 associates that responded to more than 500 incoming customer requests per week, for approx. 1,000 client groups travelling to Israel or other countries per year.

Responsible for hiring, training and monitoring performance of the team; ongoing liaison, accountability and reporting to senior management as part of driving customer focused excellence.

Configured an interactive phone app for each client group, including planning, content design and implementation using Guidebook and Mapme.

Customer Service Manager

Planned and implemented over 30 client groups (up to 50 people per group) providing tailor-made, educational tours, and experiences in Israel and countries around the world. 

Managed client relationships before, during and after implementation of the projects/programs.

Partnered with key suppliers in the hotel and tourism industries to develop positive supply relationships.  

Managed operational staff in the field ensuring the highest level of service.

Tour Operator

Shutaf - Programs for Children with Special Needs

Donor relationships | Workshop design and delivery | Digital Marketing

Spearheaded two fundraising campaigns per year, increasing donation amounts by over 1,000% in a 3-year period.

Cultivated and managed year-round donor relationships, corporate sponsorship, and donor recognition, as well as taking responsibility for adoption of effective donation management technology.

Designed and facilitated ‘mass market’ Inclusion workshops in English and/or Hebrew aimed at raising awareness about disabilities and social stigma. Workshops were facilitated for over 3,500 students, synagogue/community center employees, or Shlichim as part of the Jewish Agency’s Shlichim program. 

Following the success of the Inclusion Workshops, I created an online Inclusion Guide with videos, tools, hacks, downloads and games to further drive awareness of the organization and its fundraising goals.

Director, Outreach and Education

Designed, marketed, and sold a range of educational workshops focused on the methodology and practices of inclusion.

Oversaw the qualitative evaluation process for all Shutaf programing, including formal reports with interviews from participants, parents, and counselors, affirming the successful inclusion model employed in each program. 

Served as Admin for donor/donations information system and mass email/marketing tools.

Director, Educational Partnerships

Project Manager

Israel Experience Educational  Tourism services ltd

Developed and promoted customizable short, mid and long term Israel programs for participants, aged 21-30, with industry ‘internship’ placements ranging from communications to arts and culture to high tech.

Monitored and maintained the integrity of the program to abide by MASA guidelines.

Wrote content and collaborated with designer for online and print marketing materials.

Founding Director  |  Israel by Design

Adelson Educational Campus

Traditional Jewish Studies: Plan and implement Tanach, Jewish history, Jewish culture and holiday lessons for grades 1-10
Responsible for daily lesson plans of between 4-5 grade levels per year.  Most recently taught grades 2-5.
Created a differentiated classroom experience utilizing learning centers and technology such as smart boards, Elmo's, Mobi's, and iTouches to increase student engagement and critical reading and thinking skills
Led grades 5 & 6 in creating visual (video) Divrei Torah based on their B'nei Mitzvah parshiyot.  Students wrote, and directed a D'var Torah using imovie, digital cameras, Photoshop, and PowerPoint.

 Experiential Jewish Studies: Designed and developed experiential programs to engage students on multiple levels to enhance interest and learning of  Judaic studies. 
Planned and led first ever school trip to Israel for. Organized trip logistics, led fund raising, and secured chaperones to assist the trip. 
Wrote, planned and implemented all materials for a Chocolate, Candy, Social Action and Desert Sustainability (Comparing the Mojave and Negev Deserts) Seders.
Planned and organized the creation of an all-school Torah.  Students in grades K-12 learned about and created a visual interpretation of their assigned Parshiyot. 
Planned and coordinated logistics, activities and student involvement in all-school programs for Chanukah, Purim, Martin Luther King Jr. Day, Holocaust Memorial Day, and Israel Independence Day.
Organized and led weekly learning programs for parents to help them further connect with their children's learning. 
Lead weekly Shabbat services for grades K-4 and parents.

Judaic Studies Teacher

Birthright Israel

Provided educational and administrative support for approximately 250 college students while overseeing related staff and trip logistics

Rakezet 'Coordinator'

Ramah English Speaking Day Camp

Coordinated day-to-day operations and mentored counselors
Organized weekly education-focused field trips and performed clerical duties

Assistant Director

Temple Etz Chaim

Developed and executed Religious, educational and social programs for children in grades 4-12 while balancing the yearly budget, organizing fund-raisers and assuming many administrative duties.

Youth Director

Starbucks Coffee Company

Supervised up to 9 team members to ensure quality customer service
Organized and created displays for all retail promotions
 
 LEADERSHIP DEVELOPMENT

Shift Manager/Retail Expert

Customer Success & Experience leader with a strong foundation in education and a passion for continuous learning—both personally and professionally.

I bring a unique mix of technical fluency, strategic thinking, and collaborative leadership—empowering teams to scale thoughtfully while staying grounded in the human side of the customer journey. Whether supporting educators, administrators, or end users, I’m focused on creating experiences that are not only efficient but impactful.

Let’s talk. I’m always open to great conversations, collaborations, and new connections.

taplio

The Battle

Barak Orenstein

Elizabeth Corlin Lemon

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