Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

I'm a freelance Senior Art Director & Designer with over 20 years of experience helping brands craft memorable visuals, meaningful campaigns, and engaging digital experiences. I specialise in branding, art direction, campaign work, UI/UX, illustration, ideation and packaging

I've worked with agencies, startups, and global brands to bring creative visions to life — from concept to execution. Currently available for remote freelance gigs (short-term, long-term, or retainer).

Let’s connect if you need:
🎨 Concept-driven art direction
🌐 Clean, smart digital design
📢 Scroll-stopping campaigns

Freelance Senior Art Director/Designer E-Commerce, Luxury Brands, Campaigns & Digital Experiences

Creation of full brand identity through art direction.

Development of a unique art style merging photography and design elements.

Development of concepts for the brand at all touch points, including website, social media, digital marketing assets, packaging & clothing.

Design of static and motion graphics.

Writing of briefs, creation of mood boards, style guides & other necessary documentation.

Ability to review and approve designs, photography or copy from the team.

Working closely with the C.M.O in creation of strategy & branding.

On-set photography experience with a sensitive eye for art direction, photo/video editing, cropping, and retouching.

Experience in video including editing, motion graphics / animation, color direction, etc.

Knowledge of social as well as experience working with various online ad design specs and media requirements.

Knowledge of best practices for the Web with a particular focus on beauty, health, retail, luxury brands and editorial.

Superior communication and interpersonal skills.

Strong project management, organizational and planning skills.

Ability to brainstorm and develop creative concepts that combine branding and commerce.

In-depth knowledge of appropriate usage of the latest versions of Photoshop, Illustrator, InDesign, Premier, Bridge, image optimization for web, and other web authoring / motion graphic tools.

Art Director

Best Brilliance Inc.

Best Brilliance is a Luxury e-commerce brand selling diamonds rings and fine jewelry to a global market. The design position includes:

Design of beautiful animated social media campaigns,. Design of website banners. UX/UI Design of specialised search filters for the website.  PPC campaigns. Concept and art direction of styled product photographic shoot. Design of print materials.

Graphic Designer

FRÉ Skincare

As a FRÉ Designer, one must love design, beauty and wellness! In this role I am happy being a part of building a global brand that influences the future of skincare (and marketing through social media). 

As a FRÉ designer, one has to pay close attention to the smallest details, set high goals and face new challenges. I am a team player who is eager to learn and make an impact.

My day to day responsibilities include:

-  Brand look & feel from the first ink drop to the last pixel
-  Developing and providing high-end marketing design materials e.g web and mobile landing 
   pages, banners, ads, imagery within our blog posts and more
-  Offering fresh, creative perspectives, and solutions for Marketing materials
-  Designing stunning graphics for our marketing videos, GIFs, and mailers
-  Staying updated on the latest developments, trends and thought leadership within Skincare 
    brands.
-  Working closely with our product, marketing and creative teams on new initiatives and creative ideas.

Graphic Designer/Art Director

Monster Moogle - creative iPad Apps for children

Monster Moogle is an international award-winning children's storybook iPad app.
The book is focused on storytelling and based on the creative technique of collage. 
The concept is that monsters only exist in your imagination, alongside all your creativity. 

First the kids read about the attributes of monsters in the book - 'Monster Moogle', 
and then create their own monsters and write their own stories in the 'maker'. 
( Photoshop lite for kids ).
The app has 3 parts; a 'storybook', a 'monster maker' and a 'meet the characters'.

Copy these links to download from iStore for iPad. (or follow the links panel below)

https://itunes.apple.com/us/app/monster-moogle/id731868551?mt=8

https://itunes.apple.com/za/app/id869248424

Writer and Illustrator of Award Winning Ipad App for Kids

Artist / Designer

Hello again. 
This is Daniella the Fine Artist.
I have a BA (Hons) Fine Art, Michaelis, University of Cape Town, with a graphic design major. 

When it comes to my fine art, I work on paper, only! 
That is my medium and my identity -  essentially I draw.

My work has 2 general themes:
1.  portraiture (of people that I care about).
2. Illustration of animal type characters.

I love texture, pattern and mark making. I enjoy pen and the inkyness of ink on paper. I am a storyteller and a dreamer.

I produce a variety of different kinds of work, exhibiting a solo show titled 'Hunting Season', and currently working on my second show titled ' Mythology'. It is very exciting. 

Pls contact me should you wish to order a bespoke drawing.

Fine Artist

Dani Orkin Yoga and Pilates Tel Aviv

"When movement and breath come together, we can find ourselves in a moving meditation. In times when our mind is restless or we feel disturbed or uncomfortable, moving meditation can be a very accessible way to restore the balance of the body and the mind." 
 Krishnamacharya

"Physical fitness is the first requisite of happiness. Our interpretation of physical fitness is the attainment and maintenance of a uniformly developed body with a sound mind fully capable of naturally, easily, and satisfactorily performing our many and varied daily tasks with spontaneous zest and pleasure."
Joseph Pilates

Daniella Offers :
Corporate Yoga and Pilates classes
Private and group Yoga and Pilates classes
Yoga and Pilates classes for children

*Instruction is in English

Yoga Pilates Instructor

Vega School

Vega is a unique boutique style university that merges business with creative thinking. 
This role included lecturing over 500 students through the practices of visual communication, branding, conceptual thinking, design thinking, fine art, graphic design, creative problem solving and innovation.

The role included research and development of course content as well as the generation of  fresh project ideas, briefs, marking of work and feedback.

Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07.

Visual Communication Lecturer

Woolworths

Textile Designer

Carrol Boyes Functional Art

I'm a freelance Senior Art Director & Designer with over 20 years of experience helping brands craft memorable visuals, meaningful campaigns, and engaging digital experiences. I specialize in branding, art direction, packaging, campaign work and UI/UX.

I've worked with agencies, startups, and global brands to bring creative visions to life — from concept to execution. Currently available for remote freelance projects (short-term, long-term, or retainer).

Let’s connect if you need:
🎨 Concept-driven art direction
🌐 Clean, smart digital design
📢 Scroll-stopping campaigns

Portfolio: www.daniorkin.com | Email: daniorkin@gmail.com

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Dani Orkin

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