Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Light Drone Show

Light drone show
We create bright and unique light performances in the night sky using drones all over the world.
https://drive.google.com/file/d/1aH0U35o-jjetnZ1nleQpVWreuL6OkDVh/view

Drone show in numbers:
11000 LED drones & lasers & pyrotechnic drones. The largest swarm of drones in the world
Own factory for the production of drones , not intermediaries or resellers.
The size of the aerial figure of drones is from 50 to 1000 meters.
Visibility of the show - up to 5 km.
Flight time - up to 16 minutes.
Flight altitude - from 10 to 600 meters.
Extensive experience - the total flight time of the drones has exceeded 1,000,000 minutes.

Reliability
• Chips specially designed for drone show and adapted program that passed thousands of tests in real time
• The flight simulation is pre-modeled in 3D - so you can see what the drone show will look like in reality
• All employees, drones and equipment are insured
• There are all the necessary documents (certificates, insurance, etc.)

Book the Drone show now! 
Phone/WhatsApp: +79806600676
Email: droneshow@mail.ru

Founder

Lumasky Drone Show

Managing Partner

Hydrocircus

The creation of entertainment light drone show around the world

Drone Light Show CCO

Drone show +Water extreme show
Hydrocircus show is primarily a team of professionals and talented people.

We have been performing for more than 8 years, the list of countries that our team visited with the show: Kingdom of Bahrain, United Kingdom, Saudi Arabia, Thailand, Cyprus, Turkey, France, Bali, Greece, United Arab Emirates, China, Maldives, Qatar, India

Chief Commercial Officer

Ceer

General Manager Drone show

Geoscan Group

Head of drone show

World Youth Forum

First drone show in Egypt 🇪🇬 ever!  500 drones formed the logo of the world youth forum, which called on everyone to join forces and wash away the boundaries of distinction

+79806600676 (whatsapp, telegram,Botim)
Email: droneshow@mail.ru
#droneshow
#show #events #entertainment #event #eventservices #turkey #istanbul #dxb #show #qatar #uae #kuwait #oman #ksa #saudi #eventplanning #france #eventplanner #innovation #london #usa #dubai #singapore #italy #egypt #japan #marketing #advertising #india #technology #creativity

General manager Drone show

Formula E

The hardest part of developing this show was syncing with the music, but the result was beyond my expectations, I still get goosebumps that we made it, look how perfectly the lighting effects hit the beat and music and this is not editing!

Formula E

thanks for this opportunity TIME Entertainment

+79806600676 (whatsapp, telegram,Botim)
Email: droneshow@mail.ru
#droneshow #formulae #race
#show #events #entertainment #event #eventservices #turkey #istanbul #dxb #show #qatar #uae #kuwait #oman #ksa #saudi #eventplanning #france #eventplanner #innovation #london #usa #dubai #singapore #italy #egypt #japan #marketing #advertising #india #technology #creativity

Formula 1

In addition to the Formula 1 closing ceremony, where one of the challenges was to create such a huge circuit in the sky, we also needed to do the show before the show's opening ceremony, and most importantly, the countdown had to be perfectly timed. After several sleepless nights, we found a solution to this difficult problem.

Riyadh Season | موسم الرياض

Organizing a drone show for the Riyadh Season festival using over 2,000 light drones

Ithra

Drone Show Organization for Tanween Festival

💡Drone Show Expert

🏆 3x Winner – Best Drone Show in the World (2021, 2022, 2023)
🚀 Guinness World Record Holder | Dreamer | Innovator | Show Producer
🌍 100+ shows across the Middle East, Europe & Asia

🔹 Founder of one of the largest drone show companies
🔹 Commercial Director of the world's only Hydrocircus
🔹 Pioneer of the first-ever water show in the desert

Expert in:

Drone swarm technology & light shows

Laser-integrated drone shows

Fireworks + drone hybrid performances

Air shows, water stunts & extreme shows

Full-scale multimedia event production

Trusted by: Government entities, Royal Commissions, global brands (UAE, Saudi Arabia, Qatar, Turkey, Bahrain, France, UK, China)

🌟 Featured Shows:
Noor Riyadh Festival (2022, 2023)

Formula 1 (2021–2023)

Formula E | FIFA | Dakar Rally

Dubai World Cup (2021, 2022)

Riyadh Season – KSA

National Days in UAE, Qatar, Turkey, Kuwait

Independence Day – Turkey, Izmir

Water Festival – Bahrain, Manama

Futuroscope – France

Global 100 Amusement Park – China, Haikou

Water Sports Festival – UK, Lincolnshire

taplio

The Battle

Barak Orenstein

Andrei Golenev

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