Bani Kaur

Exit Five

- Built the Exit Five B2B Marketing Salary Benchmark Report (from data analysis to design)

Research Report Creator

Typeform

Writing three long form pieces every month that brought together proprietary research, customer stories, and the Typeform product in Typeform's brand voice.

Product-led Content Writer

HockeyStack

End-to-end research report processes including:
- Analysis
- Writing
- Interactive content (quizzes and calculators)

Writer

- Interview-based writing for Writer's C-Suite for a technical audience. 

- Building repurposing strategies for Writer's long form assets (guides and ebooks).

Thought Leadership Writer

Storyblocks

Creating multi-expert guides, landing pages, and repurposing strategies

Research Report Creator and Thought Leadership Writer

Motion

Shopify

B2B SaaS Freelance Writer (Specializing in Email Marketing, Sales, and Fintech)

Teal

Jasper

Building Jasper's thought leadership series "How Jasper Uses Jasper"

Who am I?
I am a content strategist and writer for B2B SaaS brands, with clients like Writer, Jasper, Litmus, Typeform, Shopify and a writer for the SaaS Nordic CEO and Executive Network. I combine design thinking with deep research to create content that doesn’t just inform—it influences.

What I can do for you
1. Content Management
Scaling content is two parts management and one part strategy. You need to keep all your opportunities organized, yes. But you also need to strategize for automation, repurposing, and efficient communication. 

I work with teams to:
✔ Build content calendars that align with business goals
✔ Establish internal processes for research, writing, and approvals
✔ Maintain consistency across formats and distribution channels

2. Research Reports & Thought Leadership Assets
B2B audiences value depth. I have a team of analysts and designers in-house to build assets that cater to both logic and aesthetic. 

✔ Interview your team to distill insights into premium reports, whitepapers, and long-form blogs
✔ Develop original research reports with proprietary data and trend analysis
✔ Structure content in a way that drives direct revenue

3. Repurposing & Distribution Strategies
Your best ideas shouldn’t be limited to one format. I help brands maximize reach by transforming existing content into new, high-performing assets.

Want to talk content strategy? Let’s connect.

Email: hello@banikaur.net

Long form SEO writer

This is going to be a VERY hot take. Some might even say a pretentious take. But I actually really enjoy LinkedIn.

When I first started posting 4 years ago about everything under the sun—no niche, no strategy, and no audience—LinkedIn was the only platform where I always found my people. Someone to share ideas with and some others to challenge them. 

I don't know if you can tell but I'm quite nerdy. I actually think that the products I write for are super cool and make people's jobs easier and lives better. 

Do they contribute in the same way as cancer research or disaster response? No.

But do they help people do their jobs better and have higher job satisfaction as a result? 
100%.

Every single time I conduct a case study interview or interview an enthusiastic subject expert, I'm reminded of this detail. Every time I read Reddit threads or G2 reviews about my clients' products, I'm happy to be creating, strategizing, marketing for a tool that genuinely helps people. 

And a LOT of how I learned how to do it, and do it well, is because people on this platform were nerdy enough to share the nitty gritty of every article, every interview, and every brief like it mattered. 

I try my very best to give back through detailed processes, housekeeping systems, and industry insights of my own. Which LinkedIn absolutely hates now and pushes to the bottom of people's feeds. But I persist. 

I have no shame in admitting that I'm thoroughly nerdy, process-oriented, and an avid consumer of the content my favorite creators build for this platform. Would I be considered a thousand times cooler if I just said "ugh, I have to do it for work. I don't actually enjoy it." Hell yes.

But you'll just have to put up with me being uncool. 

Do *you* actually enjoy LinkedIn?

Content strategist, writer, and Research Report Creator for B2B SaaS in Fintech, Marketing, AI and Sales | Clients: Hotjar, Klaviyo, Shopify, Copy.ai, Writer, Jasper

In 2022, I was hitting a wall with blogs-only writing. I realized I had started to enjoy it lesser with each assignment, despite the promise of stability. 

It had gotten a bit mechanical and "templated" and I was afraid that a good-enough template that could create 2x faster might *eventually* replace me. 

Then came ChatGPT. Plonk in the middle of my dilemma. 

What I'd feared would happen 2 years down the line, started happening with one launch. But such is the nature of working in a tech-related industry. The tech Gods giveth and then they invent a tech God that taketh away. 

Luckily, I'd been investing in a different skill. Interview-based writing. Taking journalistic courses, researching techniques from the world's best interviewers. 

At that time, "thought-leadership" writing was a new-ish term. And I was a newish thought-leadership writer. 

The portfolio pieces and skills I'm proud of now were in their infant phase when I first started out. I stumbled oh-so-many times. I'd schedule half-hour long interviews only to run out of questions by the 7th minute. I found it hard to dig deep. I had to overcome several mindset blocks:

- "It's going to make people uncomfortable if I ask them to elaborate"
- "I have to give them several examples to make sure I'm not misunderstood"
- "No, no I don't have to give them any examples so as not to bias their responses"
- "My face looks ridiculous when I speak!"

I had another half-a-dozen of these frantic thought both before and during an interview. 

Now, 3 years later, I've come a LONG way from the nervous, terrified of judgement, interviewer I used to be. 

And the biggest lesson I learnt? The only way out is through.

I only got better by practicing, interviewing, and asking the uncomfortable questions. And it's only since about the start of 2025 that I began to feel that the experts I talk to are equally interested in talking to me. They participate, share personal anecdotes, and sometimes *laugh*. 

And because I practiced past the awkwardness and past the "I'm not sure I understand"s, did I even have the opportunity to interview mind-blowingly brilliant people. 

I guess what I'm getting to is that even thought this is a pivot I willingly chose, it was not easy. And if you're going through a similar upskilling pivot, give yourself grace but also give yourself exposure. 

📩  And if you're looking for an interview-based writer, send me a note! I've worked extensively with brands like Shopify, WRITER, and Jasper to build out their expert-led series.

I do not hate AI-assisted content at all. I think AI has given a lot of people the means to communicate in a way that helps their interpersonal relationships and their career. 

And I’m happy to be living in a day and age where people can have better opportunities and relationships through tools.

What I do hate is how it’s become super hard to find distinctive voices and original stories ON PLATFORMS MEANT FOR STORIES. 

I used to turn to Instagram for fashion inspo, travel planning tips, and even credit card hacks. But now everytime I open up any social media platform, I see a sea of sameness. 

Travel tips are now “Travel is not just a fun experience, it’s life altering new reality.” 

GRWM is no longer “white shirts save most outfits! And here are mine!.” It’s become “White shirts are no longer wardrobe basics, they’re appearance elevaters.”

Moisturisers have pivoted from a list of daily essentials and entered a league of “life savers.” (Sorry, doctors.) 

I think you get the theme. 

I hate hate the demise of original stories in human, flawed, grammatically ambiguous formats. 

I hate how creators have become lazy enough to stop even editing their own scripts to sound like themselves.

I hate that I recognize this AI-drivel and compare it to a time with *human* story-telling. Even poorly narrated human stories. 

I know hate is strong word and that’s why I’ve chosen it for my post today.

Are you feeling this too?

I have availability coming up after almost a year of 0 calendar spots! So if you've wanted to work with me, now's the time. Here's who I help:

✅ 1. B2B SaaS business in AI, Sales and Marketing, and Fintech with long form content: While my clients include enterprise brands like Writer and Shopify, I also work with start ups (I worked with Copy.ai at the very start). 

Formats I specialize in:
👉 Ebooks
👉 Competitor comparison pieces
👉 Blogs and Case Studies

✅ 2. B2B brands who want to get started with or produce more proprietary research or interview-based content. 

👉 Have customer data that you'd like to codify into a benchmark report?
👉 Want to survey your audience and share the report as a lead gen magnet? 
👉 Have incredible experts inhouse but are pressed for time to interview them?

Leave a comment and I'll reach out!

✅ 3. B2B SaaS startups that need help with strategy and management. 

👉 I have worked as a content marketing manager at Cloudshare. 
👉 I'll build faster processes (I built a SaaS that saved my team 6 hours/day)
👉 I have over a year of experience with a B2B SaaS mastermind and learning how 100+ businesses are run.

Does this sound like something you need support with? DM me!

I have to admit that I got on this bandwagon of sharing my personal life on LinkedIn *rather* reluctantly. 

"You mean share details here that are UNPROFESSIONAL?" 😱 I asked, not wanted to be jolted from my comfortable and reliable "processes and testimonials" bubble.

But now the more I share, the more joy, community, and relationships I build. It's given me the ability to see myself beyond what I do for work. It has helped me connect to a lot of folks who share my interests, passions, and ... obsessions (ehm, hobbies).

And because I chose to share a sneak peak of my life outside of my assignments, I found opportunities that were squarely within my zone of genius. Strategy, writing AND operations. Opportunities that might not have otherwise made it to my inbox because I was only talking to people who did exactly what I do/did.

And a combination of these things has made LinkedIn a much more fun, social, and happier place for me to hang out at. 

What's something/someone that has made LinkedIn more fun for you? 😍

💰 Planning to create a research report this year? Here's the budget you need to be putting aside (+ some workarounds) 👇 

👉 1. Strategy and survey design: Why are you doing this survey? What do you expect to gain out of it? It could be any of these things:

- Brand awareness
- Leads
- Bragging rights 

Then, you'll build the format and the question-flow for asking the right people the right questions to drive leads, insights, or shareable stats.

💰 3-6K, depending on whether you're just outsourcing this part or the whole report (Can go lower is you’ve already outlined the survey content and just need light structuring.)

👉 2. Collecting responses: Sending the survey to the right ICP. B2B Marketers if you're writing for B2B Marketers, Leaders, recruiters and hiring managers if you're targeting job seekers. 

💰 USD 5-20K: 
✂️ Workaround: Use your owned audiences like newsletter subscribers or co-partner on collection and distribution. 

👉 4. Data analysis & insight distillation: Turning raw survey responses into a story that answers your audience's questions. 

This is where most reports fall flat—dumping stats in charts and hoping the reader will connect the dots. Don’t do that.

You want someone who knows what to cross reference, can spot patterns, and shape a narrative that ties to your goal. 

💰 3K–6K
✂️ Workaround: If your team has internal analysts, pair them with a strategist who can help frame insights for marketing and sales. Don’t silo it.

👉 5. Report copywriting: Writing the thing people will actually read and shaping it to look like something they want to share.

This step includes:
- Writing an intro that earns trust
- Explaining what the data actually means
- Pulling out callouts, quote blocks, and stat cards
- *Thinking* in a layout that’s scan-friendly and branded

💰 3K–6K, depending on the length and how many stakeholders need to sign off.

👉 6. Report design: Making the data not just look good, but communicates your vision to people who wont be reading every line. 

Work with a designer who gets your audience, your narrative, and your goals.

Someone who knows:
- How to use visual hierarchy to guide the eye
- When to let a stat breathe—and when to tuck supporting copy beside it
- How to highlight insights in a way that makes a busy exec stop scrolling
- How to balance white space, typography, and brand consistency across formats (PDF, web, carousel)

💰 3K–10K, depending on complexity, asset count, and whether you’re also producing modular social formats.
✂️ Workaround: If you’re lucky, you’ll find a marketer who’s also a designer—someone who can think in insights and layouts. (AKA me. And I have a design team). 

Want to build a research report but don't know where to start? Book a call on my website or DM me! :)

Nidhi Kala

Content Writer 

Founder

Self-Employed

⭐⭐⭐⭐⭐

"Nidhi gave me intensive coaching on LinkedIn growth, and I must tell you that I was not aware of the small points. She taught me every single thing from optimization, cold messaging and lead generation. And after the whole coaching, I was getting 7K+ views—which is insane."

Vini Jain | Lead Generation Coach and Top Voice 2024

⚡WHO I WORK WITH

 I partner with service-based businesses (read: coaches and creators) and B2B founders who:

↳ have a personal brand but are burned out and want to save 20 hours every week on community engagement 

↳ have a personal brand and actively creating content but generating zero leads

⚡WAYS WE CAN PARTNER UP

#1: LinkedIn ghostwriting 

↳ I interview you and we co-write LinkedIn posts together for you

#2: LinkedIn profile management

↳ I manage your profile—from scheduling posts to sending connection requests and engaging with your community (along with co-writing LinkedIn posts for you)

READY TO START?

start with a 30-min consultation call (link in featured section)

LinkedIn Ghostwriter

B2B Long-Form Writer

insightIQ

Freelance Writer

Hunter.io

I write SEO guest posts to help Hunter's team support their link building efforts. 

These guest posts are published on third-party websites. Topics I cover:

→ email marketing 
→ productivity 
→customer service
→ recruitment

TripleDart

Storylane

→ wrote TOFU and MOFU blog posts around sales, product-led growth and demand generation

→ conducted in-depth research on Google, social media and leveraged experts to draft an original blog post

→optimized each blog post in Frase to embed primary and secondary keywords in a better way and make the content SERP ready

HackerEarth

Content Distribution Specialist 

uSERP

- Wrote guest posts for uSERP's clients in the marketing and social media domain.

- Strategically inserted links in the blog posts 
to help uSERP's clients achieve backlinks through link insertion.

Freelance Blog Writer

Lyne.ai

3veta

I don’t ghostwrite.

I help founders become the voice and face of their brand.

Everyone talks about building a personal brand.
I actually did it—and turned it into a business.

• 64K+ LinkedIn followers
• $12K+ ARR solo writing business
• Featured on Times Square, New York
• Inbound leads from top SaaS & D2C brands

It didn’t happen through “posting more” or chasing engagement hacks.
It happened because I chose to show up intentionally—with a voice that sounded like me.

And that’s the transformation I help founders create today:

→ Not just “showing up,” but becoming seen.
→ Not just writing content, but building trust.
→ Not just outsourcing posts, but aligning with their own story.

Most ghostwriters give you content.
Most agencies give you volume.

I give you clarity, emotional voice, and brand presence—built for trust, not just traffic.

I work with D2C and agency founders who are ready to:

→ Step out from behind the company logo
→ Sound like themselves (not a script)
→ Build visibility that brings aligned clients & opportunities

Because when your voice finally clicks with your presence, clients don’t just notice you.
They trust you.

Here’s how I help:

1. Done-for-You LinkedIn Personal Branding
↳ I take over your messaging, voice & content strategy—so you stop sounding like everyone else and start showing up like a category leader.

2. Personal Brand Power Hour
↳ One deep-dive session to fix what’s not working and give you a system to stand out and sell—without selling out.

If you're done blending in—and ready to show up like the leader you already are...

📩 DM me “ALIGN” and let’s build your brand—intentionally.

October was an exciting yet quiet month.

I lost my appetite for socials. so, I stepped back. 

not burnout.

just didn’t feel the energy to be here.

here's everything I did instead:

- went back to my hometown for a week for Diwali
- hardly wrote any content (except for clients) and did just one interview
- didn’t pitch a single client (need to get back!)
- splurged on home décor, Diwali shopping, and binge-watched a *lot* of festive decor videos
- got viral and spent half the festival feeling sick 🤧
- experimented with a few new recipes

it was a slow month filled with rest, reflection, and a little too much spending. 

but November’s going to change that.

I’m revisiting what I learned during September’s bootcamp and cohort, updating my LinkedIn profile, rewriting my processes, and this time actually pitching again.

P.S. this one took forever to post because I didn't schedule it. I struggle so hard to post something if it's another already put on auto-schedule!!

LinkedIn Personal Branding for B2B founders & agency owners | become an attention magnet to attract opportunities, build trust & lead your category

I've seen 3 myths destroy LinkedIn growth for founders.
Most fall for at least one.

One client went from 500 to 4K+ impressions in 90 days by fixing these:

MYTH #1: Expert content builds authority

My client's EOS framework post got <500 impressions. But his leadership story? 4K+ impressions + real conversations.

That’s the proof: people don’t follow generic expert advice. They follow expertise with lived, vulnerable experiences.

MYTH #2: Consistency is enough

Before we started working together, my client was getting 200-500 impressions and zero engagement.
But, after restructuring around founder pain + transformation stories:

- 4K+ impressions per post
- 3%+ engagement rate
- $70K+ in opportunities (90 days)
- Increase in inbound connection requests from ICPs

This shift 10x'd his visibility in 90 days.

MYTH #3: LinkedIn needs polished content

When my client ditched "professional" posts for raw delegation stories, conversations increased.

The less "perfect" your post, the more human it is. And humans do business with humans.

The formula that works ↓

1. Story-backed expertise (not just tips)
2. Strategic consistency (not random posting)
3. Authentic vulnerability (not corporate jargon)

I've seen this pattern across dozens of founders.

If you’ve been posting with no traction, DM me ‘myths.’
That’s where we start breaking them

taplio

The Battle

Bani Kaur

Nidhi Kala

Followers

Posts

Engagements

Likes

Performance ScoreBani Kaur's LinkedIn Performance

Performance ScoreNidhi Kala's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bani Kaur

Nidhi Kala

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bani Kaur's LinkedIn Performance

Performance ScoreNidhi Kala's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBani Kaur's LinkedIn Performance