Headway Capital Investments

Director of Investor Relations

Blue Oak Capital

•	Execute business development strategies to new potential investors and clients to screen for alignment & investment capacity. Lead the outsourcing of lead-funnel creation and strategy to attract new investing clients.
•	Build and manage CRM email nurturing campaigns to keep potential investing clients warm. Cold call leads who fall into our funnel; regularly nurture warm leads through email/call/text/networking.
•	Lead rebranding strategy to position the company for strong 2023 growth. 
Accomplishments:
•	Grew CRM database from 120 investors to 2300 investors in 24 months through networking.
•	Increased average investment amount in 24 months. 
•	Helped the firm raise retail equity from investor clients, leading to strategic partnerships.
•	Recognized among peers as having industry-leading brand presence and marketing expertise.
•	Optimized average investment from Limited Partners by $19k.
•	Served as an SME on Client Relations and Email Marketing. 
•	Implemented new sales processes, including customer follow-up sequences and email automation drip campaigns.

Partner, Investor Relations & Business Development 

Blockhouse Coffee & Kitchen

•	Led business planning for a commercial coffee bar and kitchens within a budget before construction. 
•	Managed P&L, budgeting, cost controls, and all café financials & performance on a weekly basis and implemented strategies for improvement.
•	Designed and implemented all drink and menu recipes to align with cost-of-goods goals.
•	Developed all training materials; led recruitment and onboarding strategies, including, Baristas & Café Managers. 
•	Handled community outbound and inbound requests to generate local brand loyalty.
Accomplishments:
•	Grew café from one location to two locations (March 2020) and sales 50% YoY from 2018-2019, 
•	Optimized sales growth by 35% from 2019 to 2021 YoY.
•	Implemented COGs tracking system to improve costs and menu pricing. 
•	Built all training materials to lay a foundation for growth.
•	Developed and implemented a CRM system to improve all community relationships.

Partner, Director of Operations

Raising Cane's Chicken Fingers

•	Managed P&L, budgeting and cost controls, forecasting strategies for a $5Million in AUV achieving operational goals.
•	Directed Leadership Team (6+ Managers) on all operational objectives. 
•	Developed and implemented community outbound and inbound requests to generate local brand loyalty and sales growth.
•	Improved relationships in the community leading to top 10 positioning in system sales out of 400+ locations.
Accomplishments:
•	Built most seasoned management team in the entire restaurant system (average tenure of 5+ years). 
•	Achieved ranking in the Top 10 in restaurant sales out of  400+ locations.
•	Increased sales growth from <$2m in AUV to $4.8m in 10 years through strategic relationship building in the community with schools, churches, local businesses & government agencies.

Operations Advisor

General Manager

Operations Manager

Shift Manager

Fry Cook & Cashier

“Cash Flow Is King” | I help busy professionals upgrade their lifestyle & achieve financial independence through commercial real estate investing

In 2018, I got into real estate and thought I could create passive income all on my own. 

Boy was I wrong...

I learned that to generate passive income, you have to work with a team. So I joined one. 

I'm Brian, Director of Investor Relations at a Houston-based real estate private equity firm with over $500mm of AUM. 

We’re a rockstar team that's been trusted with over $100mm of capital from investors just like you.

I help busy, high-income professionals put their money to work in smart, risk-adjusted real estate investments.

My mission is to help others build passive income with real estate to help them leave a legacy they can be proud of.

I'm driven by one of my favorite quotes, "cash flow is king, but relationships are gold."

We first seek to understand each investor's unique story & goals… then we find cash-flowing investment opportunities that align with their goals. 

Each month, we invite new members to join our private Investor's Club exclusively for high-income, accredited professionals.

If you're interested in joining, follow the link in my "Featured" section. Once you apply, we'll schedule a quick consultation call to see if you're a good fit for our firm. 

If you're a busy, high-income W2 professional, successful business owner, or someone looking to 1031 exchange your portfolio into a passive position, let's talk! 

Happy Investing,
Brian

Brian Alfaro 🏢☕

Entain Australia & New Zealand

Leading marketing at Australia's leading in-venue entertainment provider.

Snr Marketing Manager

Entain Venues

Entain

Dish Cult

I am directly responsible for leading the performance, brand and editorial team for success in core APAC markets. As part of the APAC senior leadership team, I'm focused on establishing Dish Cult as one of the top restaurant discovery brands (editorial and reservations) in APAC.

Head of Brand and Growth

RMS Cloud

My role at the fastest growing PMS solution in the accommodation and travel tech space, was focused on increasing brand awareness and sales, and to influence customer advocacy - across 7 regions, including ANZ, Asia, the Middle East, UK and Europe, and 13 sub verticals.

This included driving lead generation, product marketing, PR and communications strategy, content creation, market research, and partner marketing (i.e. booking.com, AirBnB).

Head of Global Marketing Strategy

OpenTable

As the senior marketing leader, I was responsible for driving brand and marketing strategies and plans for both B2B and B2C, working closely with global teams in San Francisco, Tokyo,  London and Sydney. 

Key responsibilities consisted of budget management, team management, crafting communications strategy, media plan, events management, content and campaign strategy, driving lead gen (B2B & B2E), and demand gen (B2C), customer LTV, led product marketing, and local strategic partnerships (Tourism Noosa, Time Out, Broadsheet, etc.)

Senior Marketing Manager

OpenTable Australia (formerly AS Digital)

At Melbourne's boutique digital agency for the hospitality industry, I was responsible the rebrand of Analytical Systems to AS Digital, the brand revitalisation for bookarestaurant.com and managing strategic partnerships and client portfolios.

Senior Marketing and Brand Manager (lead in both B2B and B2C)

I was the first marketing hire focused on sparking consumer demand for this high growth start-up brand. My responsibilities at this challenger brand included email marketing, content marketing, paid search, social & campaign management, community management and affiliate partnerships (Velocity Frequent Flyer, Flybuys, Hilton HHonors, and TimeOut).

Marketing and Brand Manager

Poker Affiliate World

Part of PokerNews, Poker Affiliate World as the largest poker affiliate website amongst affiliates. Online Affiliate World was established to expand to offer categories outside of gaming. 

Key responsibilities include negotiating deals (i.e. Pokerstars, Party Poker, Mansion, Paddy Power etc.), SEO, content marketing and attracting new customers through PR and industry conventions.

Marketing and Communications Manager

White Knight Games

White Knight Games is Australia’s first direct to consumer Christian computer games company, targeting the niche Christian gaming segment globally. It is also the first venture of Australian entrepreneur Laurence Escalante. 

Key responsibilities include launching the ‘Timothy and Titus’ title into global markets, establish PR and communications presence, campaign management, UK and UI input of digital assets, events marketing and email marketing.

Marketing and Brand manager

B Digital/ Kooee/ Soul Telecommunications (Western Australia)

Leading national telecommunications provider, providing competitive communication solutions throughout Australia. 

Reporting to the Team Manager, responsibilities include but not limited to:
- Assisted in go-to-market initiatives for new phone and plan launches
- Part of user acceptance testing for projects such as pre-paid services, VoIP and ADSL products, shaping the communications plan. Responsibilities included operational reporting, industry analysis and customer correspondence.
- Designed and developed product-specific company wide intranet resources page, and content for direct marketing communication material.

Marketing and Product Specialist (Internal Advancement)

- Responsible for adding value and finding resolution for customer satisfaction. Accountable for coaching and training support to front line staff.
- Relationship management, objection handling and the ability to anticipate customers needs a key aspect of this position.

Quality Improvement Officer

I help challengers disrupt their categories 🔥 | Sharing learnings from leading marketing at start-ups, scale-ups and world-class brands.

“A world class brand manager. World. Class.” - Mark Ritson, global marketing expert.

Over the last decade, I’ve led the marketing for start-ups, scale-ups and ambitious brands.

Then in 2015, to help my brands stand out and grow market share, I saw the opportunity to work on strategies that focused category disruption.

“Huge talent for strategic thinking and razor-sharp execution on activities” - Kate Hopcraft, Snr Director Communications, Kayak.

So I started exploring ways to bring creative ideas from other categories into current ones. 
The initiatives immediately started to gain traction. 
In just 12 months, I turned negative sentiment for a large non-domestic brand into one that is loved and trusted. 

“...done it all; his success is best summarised by taking us from from underdog right through to being the market leader” - Thomas Zois, Snr Product Manager, OpenTable

I took this approach into my roles since. 

I spend my time exploring ways to carve out strategies that drive meaningful attention and intention.

I achieved phenomenal results across tech, gaming, entertainment, wagering, two-sided marketplaces and consumer lifestyle, spanning across B2B, B2C and B2B2C.

Highlights so far: 
→ I turned OpenTable from foreign competitor into category leading brand in Australia
→ I launched Australia’s first Christian Computer Games company into the global marketplace
→ I drove $12M+ in revenue across 12 months for 100 solopreneurs 
→ Co-established London’s first dedicated dining rewards loyalty program
→ Led UK, Singapore, India and ANZ expansion efforts for a market-leading property SAS.  
→ I managed the rebrand of a B2B business, and led the brand revitalisation of a B2C platform.

Some of my results:
→ 200M+ reach through organic and earned efforts within the niche computer games entertainment category
→  5X organic traffic through content strategy
→  35%+ in network growth in saturated marketplaces

My mission is to help others find their disruptive advantage in their category.

If you want to learn more about how I did this, follow as I share my learnings or connect on LinkedIn with an introduction.

See what others are saying about me: https://www.linkedin.com/in/mitchell-marketing-brand-leader/details/recommendations/

taplio

The Battle

Brian Alfaro 🏢☕

Mitchell Nunis

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