Headway Capital Investments

Director of Investor Relations

Blue Oak Capital

•	Execute business development strategies to new potential investors and clients to screen for alignment & investment capacity. Lead the outsourcing of lead-funnel creation and strategy to attract new investing clients.
•	Build and manage CRM email nurturing campaigns to keep potential investing clients warm. Cold call leads who fall into our funnel; regularly nurture warm leads through email/call/text/networking.
•	Lead rebranding strategy to position the company for strong 2023 growth. 
Accomplishments:
•	Grew CRM database from 120 investors to 2300 investors in 24 months through networking.
•	Increased average investment amount in 24 months. 
•	Helped the firm raise retail equity from investor clients, leading to strategic partnerships.
•	Recognized among peers as having industry-leading brand presence and marketing expertise.
•	Optimized average investment from Limited Partners by $19k.
•	Served as an SME on Client Relations and Email Marketing. 
•	Implemented new sales processes, including customer follow-up sequences and email automation drip campaigns.

Partner, Investor Relations & Business Development 

Blockhouse Coffee & Kitchen

•	Led business planning for a commercial coffee bar and kitchens within a budget before construction. 
•	Managed P&L, budgeting, cost controls, and all café financials & performance on a weekly basis and implemented strategies for improvement.
•	Designed and implemented all drink and menu recipes to align with cost-of-goods goals.
•	Developed all training materials; led recruitment and onboarding strategies, including, Baristas & Café Managers. 
•	Handled community outbound and inbound requests to generate local brand loyalty.
Accomplishments:
•	Grew café from one location to two locations (March 2020) and sales 50% YoY from 2018-2019, 
•	Optimized sales growth by 35% from 2019 to 2021 YoY.
•	Implemented COGs tracking system to improve costs and menu pricing. 
•	Built all training materials to lay a foundation for growth.
•	Developed and implemented a CRM system to improve all community relationships.

Partner, Director of Operations

Raising Cane's Chicken Fingers

•	Managed P&L, budgeting and cost controls, forecasting strategies for a $5Million in AUV achieving operational goals.
•	Directed Leadership Team (6+ Managers) on all operational objectives. 
•	Developed and implemented community outbound and inbound requests to generate local brand loyalty and sales growth.
•	Improved relationships in the community leading to top 10 positioning in system sales out of 400+ locations.
Accomplishments:
•	Built most seasoned management team in the entire restaurant system (average tenure of 5+ years). 
•	Achieved ranking in the Top 10 in restaurant sales out of  400+ locations.
•	Increased sales growth from <$2m in AUV to $4.8m in 10 years through strategic relationship building in the community with schools, churches, local businesses & government agencies.

Operations Advisor

General Manager

Operations Manager

Shift Manager

Fry Cook & Cashier

“Cash Flow Is King” | I help busy professionals upgrade their lifestyle & achieve financial independence through commercial real estate investing

In 2018, I got into real estate and thought I could create passive income all on my own. 

Boy was I wrong...

I learned that to generate passive income, you have to work with a team. So I joined one. 

I'm Brian, Director of Investor Relations at a Houston-based real estate private equity firm with over $500mm of AUM. 

We’re a rockstar team that's been trusted with over $100mm of capital from investors just like you.

I help busy, high-income professionals put their money to work in smart, risk-adjusted real estate investments.

My mission is to help others build passive income with real estate to help them leave a legacy they can be proud of.

I'm driven by one of my favorite quotes, "cash flow is king, but relationships are gold."

We first seek to understand each investor's unique story & goals… then we find cash-flowing investment opportunities that align with their goals. 

Each month, we invite new members to join our private Investor's Club exclusively for high-income, accredited professionals.

If you're interested in joining, follow the link in my "Featured" section. Once you apply, we'll schedule a quick consultation call to see if you're a good fit for our firm. 

If you're a busy, high-income W2 professional, successful business owner, or someone looking to 1031 exchange your portfolio into a passive position, let's talk! 

Happy Investing,
Brian

Brian Alfaro 🏢☕

Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

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Likes

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