“Cash Flow Is King” | I help busy professionals upgrade their lifestyle & achieve financial independence through commercial real estate investing

In 2018, I got into real estate and thought I could create passive income all on my own. 

Boy was I wrong...

I learned that to generate passive income, you have to work with a team. So I joined one. 

I'm Brian, Director of Investor Relations at a Houston-based real estate private equity firm with over $500mm of AUM. 

We’re a rockstar team that's been trusted with over $100mm of capital from investors just like you.

I help busy, high-income professionals put their money to work in smart, risk-adjusted real estate investments.

My mission is to help others build passive income with real estate to help them leave a legacy they can be proud of.

I'm driven by one of my favorite quotes, "cash flow is king, but relationships are gold."

We first seek to understand each investor's unique story & goals… then we find cash-flowing investment opportunities that align with their goals. 

Each month, we invite new members to join our private Investor's Club exclusively for high-income, accredited professionals.

If you're interested in joining, follow the link in my "Featured" section. Once you apply, we'll schedule a quick consultation call to see if you're a good fit for our firm. 

If you're a busy, high-income W2 professional, successful business owner, or someone looking to 1031 exchange your portfolio into a passive position, let's talk! 

Happy Investing,
Brian

Brian Alfaro 🏢☕

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

There was a moment when I was a hotel GM that changed how I see marketing.

It wasn’t during a campaign launch or a strategy session. 
It was the middle of a normal week.
You know the ones - staffing issues, guest expectations, owner pressure.
And there it was again: marketing on my to-do list.

As a hotel GM, I wasn’t trained for it. 
I didn’t have a team. 
But it was on my plate, and that meant it had to work.

I didn’t come up through marketing. 
I came up through hotel operations (actually started on the front desk)
I've opened properties, led teams, and managed the nonstop reality of 24/7 hotels. 
I was also expected to “figure out” marketing, with real consequences if it didn’t work.

That experience shaped how I approach marketing today.

When you’ve sat in the GM seat, marketing can't be theoretical. 
It can't be a list of tactics. 

It needs to be a system - one that should pull its weight, respect your team’s capacity, avoid waste, and justify every dollar spent.

I couldn’t unsee that gap once I noticed it.
I knew other hoteliers were in the same situation.

So I started Malfair Marketing in 2010.
For over 15 years, I’ve worked with independent hotels as a fractional CMO, helping hotel leaders turn marketing into a revenue engine.

This isn’t agency marketing.
I don’t sell channels or one-off ideas. 

I help hotels identify the highest-impact revenue moves, eliminate wasted effort, and focus on what actually moves the needle - all based on how guests buy and how hotels really operate.

The outcome is simpler than most marketing promises:
• Less wasted spend
• Clear priorities
• Confident decisions
• A marketing engine your team can sustain

Hotels shouldn’t have to guess what’s working, what’s not, or how to grow revenue.

Agree?
If so, the best next step is a book a 1:1 call with me.  (see Featured section).


Member: HSMAI British Columbia Chapter
Lover of coffee ☕, tacos 🌮and beach vacations 🏖️

Christine Malfair 🏨

Search has changed, and Google is reclaiming ground.   If you’re wondering whether your hotel is showing up, this will help.


There's a lot of technical chatter online.  
It's no surprise that Hoteliers are pausing to make sense of it all. 

You're too busy for hours of research.
You're too busy to learn the ins and outs and the latest updates. 

Here is something I hope helps. 

11 short slides to swipe through, and then you'll know:

- How today's search differs from the old model

- How hotels are selected in AI search 

- Why hotels are sadly ignored without realizing it

- What matters more than adding new tech & tools

AND:  The one place to start if you're unsure

In 2026, the indie hotels that win won’t “add AI”, 
They’ll turn their content into guest-first data that AI can’t ignore.


Are you prioritizing how you show up online for AI search?

If "no", "not yet", or "not sure", 
Send this post to a colleague, Owner, or Manager.

Christine Malfair

High-impact revenue moves for independent hotels - because growth shouldn’t be a guessing game. Experience from running hotels (Ex-GM) 15+ yrs as a fractional CMO growing revenue and reputation.

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The Battle

Brian Alfaro 🏢☕

Christine Malfair 🏨

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

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