Balaji V

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

POV: It's 2022, you started on LinkedIn.

Now you have friends all over the world.

You travel, cowork, and design for the top 1%.

I once dreamed of this.

Now I'm seeing it come true.

You are never too late to start.

📍 Paris.

Ubaid Ur Rehman 

In 2025, I got a stage invite in Denmark.

The stage shared by the top LinkedIn names.

My host got everything sorted for me.

Tickets. Formal invite. Hotel stay.

Ubaid was ready to travel for the first time out of Pakistan.

First time to be on a plane.

"Finally, a dream coming true..."

I booked my appointment for immigration.

3 days in a row. One document after the other.

From fingerprints to financial proofs.

I did everything I could have done.

Result? Visa rejected.

Reason? My Pakistani passport.

I was holding the yellow paper and reading the clause. An invalid perception about my passport.

(All this while I submitted a whole sack of papers.)

But there is "Khayr" in every delay.

Life continued.

A few months later, I got my visa for Germany.

Since then, I have traveled to 7 countries. Met my favorite LinkedIn humans. Attended the coolest Link Up meetup in Bosnia.

What I thought was a rejection. 

Allah knew it was a redirection.

Keep pushing. 

The right doors will open for you.

At the right time.

- With love, Ubaid. ❤️

You will never get a chance to live it again.

Your Trello queue will always be there.

Your Slack messages will keep popping.

In all this chaos, 30s, 40s, and 50s will pass.

Before it's too late, go out and live it.

I was locked in a room for 5 years.

Social isolation did me bad.

Learned it the hard way.

Live it while you build it.

Your 60s will be grateful to you.

My last client "signed" for this 1 single reason.

Resonance.

They saw themselves in me. 12,400 KMs away.

The question is.

Would it have been the same if I never showed up?

Might be Not. Right?

If you are waiting for a sign to start posting.

Here is one.

"What do you think of my banner?"
"Do you like my banner in general?"
"Any chance you can look at my profile?"

The most asked Qs since last week in my DMs.

I’ll give you two routes. You decide how serious you are.

(Save this. You’ll need it later.)
______

Route 1:

1. Duplicate your banner file.
2. Remove everything. Clean page.
3. Bring the "headline" first.
4. Social proof after it.
5. CTA at the very end.

Adjust your 3 elements in a way that the reader sees them in the following order.

Headline --> Proof --> CTA

Note: Your headshot, after everything is done.
______

Route 2:

1. Click on my profile. Link in Bio.
2. Access "Banner Ninja" training (free).
3. See me doing it all on runtime for you.
______

Your banner is the hero section of your profile.

You either get ignored or explored.

PS. Drop your banner below. If it’s unclear, I’ll tell you.

LinkedIn Profile Masterclass. 60 seconds.

(Save this before you change anything.)
 
1) Banner → Core offer, CTA, proof.
2) Headline → What + Who + How
3) Bio Link → 1 primary CTA for leads
4) Featured → 1-3 core offerings in order
5) About → Problem. Agitate. Solution.
6) Projects → Your result-driven case studies
7) Recommendations → Authenticity always wins.

Fact: Your banner alone drives ~50% of retention time.

PS. Comment "profile". If you want me to rate yours.

60 seconds colors masterclass.

(you'll never find colors difficult after this)

🔴 All you have to stop:

- Ignoring the psychology of colors.
- Using bad contrast colors together.
- Excessive use of neon (bright) colors.
- Using more than 3 colors in one design.
- Picking random colors for every design.

🟢 Here's what to do instead:

- Understand color meanings and associations.
- Make sure colors are aligned with your brand.
- Test color choices on WCAG standards.
- Ask your friend for 2nd brain feedback.
- Limit color palette to max 3-5 colors.

Good colors blow emotions in your design.

Bad colors make people skip.

Choice is yours.

PS. Ever imagined life without colors? Scary, right?

"If my design is messy, how do I make it premium?"

(I get paid for this advice. Free for you today.)

Step 1: Take out every unnecessary element.
Ex: Lines, shapes, photos.

Step 2: Rearrange the primary elements.
Ex: Headline, CTA, social proof in banner.

Step 3: Create a visual hierarchy for smooth flow.
Ex: Big font size for headline. Accent color for CTA.

Step 4: Insert any additional elements, one at a time.
Ex: A stage talk image of you in the background.

Step 5: Leave the screen, review it later.
Ex: Go out for coffee or take a walk.

If you still love it after step 5, you are almost done.

If not, repeat steps 1-5.

PS. Any design Qs? Drop below.

You will never see your profile the same way again.

(A shift that changed how I use LinkedIn.)

Imagine this.

You DM someone for the first time.
What happens next? They check your profile.

Your comment on a post goes viral.
What happens next? They check your profile.

Your post starts taking off by chance.
What happens next? They check your profile.

LinkedIn puts you in search results.
What happens next? They check your profile.

LinkedIn will never tell you "leads are waiting" for you.

It will give you signs.

Profile views. Connection requests. Silent lurkers.

Take the signs and optimize for them.

If your profile is not sorted in the first place, you have already lost them.

Simple as that.

PS. How many average "profile views" do you get?

I have audited 17+ profiles in the last 2 weeks.

(What I found will make you rethink yours.)

1. Mobile-first profiles win. 70%+ users are on mobile.
2. Mismatched CTAs across profile confuse buyers.
3. Poor color contrast makes the content invisible.
4. Visitors spend 7 of 15 seconds on the banner.
5. Featured order matters more than you think.
6. The About section is "about them", not you.
7. Complex jargon kills strong positioning.
8. Visual cues beat copy in 0.1 seconds.
9. Featured isn’t for pins. Link offers.
   
I can keep going ...

Enough data points for you today.

Bonus: Keep your profile up to date always. People love meeting the evolved version of you.

(Repost ♻️ if helpful.)

PS. Which one from 1-9 surprised you? or not at all 👀

The "Black Box" test for design.

(Check your next post today.)

1. Pick the carousel or post you want to test.
2. Show it to your peer or a family member.
3. Ask them what they see.

If they paused to "figure out", or they couldn’t answer it properly. The design needs to be iterated.

Simple as that.

If it's not functional, it’s not even a design.

Design class over.

PS. Whom would you pick to show your design?

7 out of 15 seconds users scan your banner.

(The easy guide for you all.)

LinkedIn Banner Framework

AI: I can design for you now.

Me: Wait… really? That’s insane.

AI: What do you want then?

Me: An infographic. Something clean.

AI: 
*takes the text, 
*puts it in a grid 
*adds 3 random icons

AI: Here you go. Designed.

Me: That’s… formatting. Not design. 🥴

AI: Faaaaaaaaa

You spend hours to draft a post.

You hit “Publish”. It tanks.

Does this means your content was not good?

Or is it just a bad day for posting?

50/50. Sometimes mix of both.

Here’s the way I see it.

Each of us know their average engagement.

Let’s say, 10 reactions in first 7 minutes.

If you’re getting 2 or less, bad day. 

Keep the content for another day.

If not, let the fish swim in th water for a while.

PS. Curious to know your mindset around it.

No alternative text description for this image

"You send the Stripe link and people pay up?"

Monday. 8:50 AM. He asked curiously.

Yes. Works all the time.

I don’t have a complex process at all.

1. A design inquiry happens.
2. I ask for your current brand state.
3. Ask if your offer and positioning are sorted.
4. Check my availability status for the matching offer.
5. I share the offer breakdown document.
6. If it aligns, the Stripe link is next.
7. Onboarding and getting started.

No time urgency in the offer. 

Works only if it's a priority for you.

Not just "exploring the options."

My process is designed as a collaborator, not another fiverr service seller.

Need an expert peer by your side? Welcome.

If not, plenty of options out there.

Peace out ✌️ .

Letting it speak itself. 

No long captions.

(The profile upgrade feedback.)

PS. If this resonates, I'm taking 2+1 new coaches or creators until 28 Feb. The last time I opened it was in 2025. Drop me a DM for details.

Tricky things about the featured section and fixes.

In 5-7 seconds, a visitor on your profile decides.

To stay or say goodbye.

The best way to start is to sort your offer first.

Copy and design come next in the row.

Need my help with the same? 

2 simple steps:

1. Click on my profile
2. DM me "Upgrade".

See you on the other side.

LinkedIn Branding - CaseStudy

If you’re opening Canva without knowing exactly what you’re trying to communicate, you’re designing blind.

Design is less about the tool.

And more about approaching the problem with the right mindset.

I assembled a system that helps you think before you design.

PS. It may not be the kind of thing you're into. It's a different kind of approach. If you’re curious, send me a DM, and I’ll share more.

taplio

The Battle

Balaji V

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Balaji V

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ubaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUbaid Ur Rehman's LinkedIn Performance