Balaji V

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

3 weird ways to get more clients on Linkedin (this will be controversial)...

All things we've tested for clients:

1/ Post 2x a day

This will not decrease your reach. If you can manage this level of output, I guarantee your impressions overall will shoot up.

2/ Put links in posts

Add links to your posts. These can go to lead-magnets, booking links and other pieces of long-form content where you can sell your services in more depth.

3/ Stop commenting on big influencers

Focus 80% of your comments on ideal prospects, 20% on other creators.

Show up in prospects world and “warm” them up before sending a DM.
-

What other weird tip would you add?

One of my clients is getting the most engagement he's ever gotten on Linkedin.

The funny thing is...

11k impressions is actually low when you compare it to 100k+ impressions screenshots gurus share.

However, there is a BIG difference here.

My clients impressions are HIGH QUALITY views from HIGH QUALITY prospects.

8 and 9 figure eCom founders are seeing his posts regularly and engaging.

He's posting niche insights about eCom that make his expertise undeniable.

He's NOT going viral with stories about his cat.

He's NOT spamming giveaways every day.

He's building real authority.

That's why he's winning.

Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Day 1 on Linkedin? Here’s what I’d focus on:

1. Study competitors & observe what’s working
2. Send some connections to your ICP
3. Start conversations daily 5 with ICP & 2 with peers

No engagement pods. No 100 comments a day. No 2 posts a day.

Study what content performs and take notes.

Think about how you could things better/differently.

Then, connect with a few prospects and shoot some DMs.

Get used to reaching out to decision makers via chat.

Network with creators and build a relationship or two.

This'll give you a foundation, now you can start posting and sky is your limit.

"Don't post on Linkedin on Sunday"... is dumb advice.

As I've been prospecting wealthier buyers...

I've realised they are SUPER busy during the week.

But, evenings and weekends they a have a lil more time.

Many of them use Sunday to prepare for the week ahead.

They scroll more on Linkedin that day.

Respond to some emails, DMs that are less urgent.

Make the most of this.

Don't assume Linkedin is dead on Sundays.

I'd argue it's very much alive and well, ESPECIALLY if your buyers are busy c-suite decision makers.

Post as normal, shoot your shot in the DMs as normal.

You'll book way more meetings.

Employee Generated Content is the BIG opportunity in 2026.

I’ve been working with orgs on this since late 2024 and it’s only getting bigger.

Just imagine you’re able to build multiple personal brands across your whole executive team.

. CEO generating thousands of impressions.
. CMO/CSO generating thousands of impressions.
. VP Marketing generating thousands of impressions.

All building influence and promoting the company.

. CEO shares strategies & the journey.
. CMO shares marketing behind-the-scenes.
. Sales director talks sales process optimisation.

Collectively you can easily break 50-100k impressions a week.

On the backend you can monetize in multiple ways...

For example, each c-suite exec could promote a singular bi-monthly webinar and all content from Linkedin could be pushed here.

Imagine the sheer number of prospects you could attract.

The amount of pipeline you could drive.

The amount of demos you’d book.

All for free.

This is the future.

What do you call founders that outsource all their outbound to AI-SDRs?

Poor.

Obviously this is a joke, but it’s rooted in reality.

A lot of leaders feel like the ENTIRE sales process needs be automated IMMEDIATELY.

Which means they end up with AI-Agents sending bad outreach at scale.

Basically a mass public humiliation ritual.

I’m a big believer in putting in a little work to figure out a system that works THEN automate parts of the process.

All while maintaining human touch-points, so you can stand out.

As the world becomes more obsessed with automating everything with AI-agents.

It’s easier than ever to stand out by showing up as a REAL human that's willing to do the unscalable.

Had a chat with a Linkedin creator with 13,000 followers and 100s of likes on his posts...

We went back & forth in the DMs and I asked him: "how many calls you booking for your agency on Linkedin?"

His answer: 0

"How much revenue generated from your content?"

His answer: 0

All his likes were from peers, pods and other marketers.

He had no systems to turn his followers into calls.

A few days later I had a catch up with an old client

He has way less followers, way less likes.

He told me he’d made $15k that week, alone.

Getting likes & getting paid are 2 COMPLETELY different skill-sets.

P.S. Most of my clients like Umair, Noah, Nicolas and many more ALL have audiences on the smaller side but book calls consistently. Living proof it’s not your follower count holding you back. It’s your sales system.

Here's a Linkedin lead-gen strategy that will make $100k+ for my clients this year.

So, most of your clients have Linkedin profiles, right?

This means they have built some level of network here of people that know, like and trust them.

Imagine for a second if...

These clients were to vouch for YOU on their page and tag YOU in a Linkedin post where they talk about how you helped them.

I guarantee you'd have 1-2 people from their network reaching out and asking for your help too.

These will be WARM lay-up deals.

Because, they are built on trust.

With my clients we don't wait for these testimonials.

We engineer them.

For example, with my client Noah one of the first things we're doing is:

. Systemising this process 
. Making the ask frictionless 
. Drafting shout-out posts for clients in advance

One good shout-out, from the right person can outperform 100 cold DMs.

taplio

The Battle

Balaji V

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Balaji V

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance