Balaji V

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

INOX media

In today's digital world, having a strong online presence is crucial for business success. 
I'm a Digital Marketing Specialist, and I'm here to assist you in excelling in online marketing strategies. Together, we will shape your digital channels into vibrant platforms where your audience can connect with what you offer.

Here is how I can help:

➤ Crafting engaging content

➤ Managing your social media accounts

➤ Optimizing for search engines (SEO)

➤ Managing online advertising (SEA)

➤ Assisting with personal branding

➤ Providing online marketing consultation

Leave your online marketing strategy to me, so you can focus on running your business effectively.

Founder

Böllinghaus Steel

As a Marketing Manager at Böllinghaus Steel, I played a pivotal role in enhancing the company's online presence and marketing strategies. 

Key Responsibilities:

➤ Social Media Growth: I successfully established and managed all social media accounts, cultivating a dedicated audience of more than 10.000 followers. Through strategic content planning and execution, I elevated the company's online presentation, resulting in increased brand visibility and engagement.

➤ Google Ads Campaigns: With a keen understanding of digital advertising, I conceptualized, executed, and optimized Google Ads campaigns that effectively reached our target audience. 

➤ Communication and PR: I oversaw communication and public relations efforts, ensuring consistent and effective messaging across various platforms.

Marketing Manager

Epson Deutschland GmbH

As an Online Marketing Specialist at Epson, I played a pivotal role in enhancing the company's digital presence and engagement.

Key Responsibilities:

➤ Content Creation: Executed content creation initiatives, producing materials that resonated with the target audience and contributed to heightened brand awareness.

➤ Online Marketing Initiatives: Orchestrated effective online marketing strategies to amplify brand visibility, traffic, and lead generation.

➤ Newsletter Marketing: Led newsletter marketing campaigns, delivering valuable information to subscribers and reinforcing Epson as a trusted industry authority.

Online Marketing Specialist

In my role at 3M, I integrated sales and marketing efforts, creating a unified force that propelled our objectives forward.

Key Responsibilities:

➤ Strategic Marketing: Crafting marketing strategies that not only retained our valued customer base but also attracted new prospects into our business sphere.

➤ Product Positioning: Leveraging strategic product marketing to enhance the visibility of our offerings. I delivered market-focused campaigns and optimized strategic advertising.

➤ Creative Collateral: Engaging presentations, compelling literature, and insightful competitor analyses formed part of my creative toolkit.

Sales And Marketing Specialist

ZTE Corporation

As a vital link to internal customers, suppliers, and the Chinese headquarter, I played a key role in facilitating smooth communication and collaboration.

Key Responsibilities:

➤ Market Insights: I analyzed competitive and market data, providing insights that guided our strategic decisions.

➤ Product Launch Management: I led product launches, steering launches, aligning stakeholders, and driving outcomes.

➤ Creative Content: I created presentations, refined marketing materials, and curated website content, contributing to our digital narrative.

I help you increase your revenue through LinkedIn marketing / LinkedIn Growth Strategist / Personal Branding Consultant / Social Media Manager / Keynote Speaker

Hey there 👋

I'm Anastasia, founder of INOX media, and I'm passionate about everything related to online marketing. 
My mission revolves around helping businesses and entrepreneurs embrace the immense power of LinkedIn through organic growth strategies and engaging content.

In today's digital landscape, having a strong presence in online marketing is no longer negotiable – it's essential for your business's success. I'm here to help you succeed in these digital realms by crafting engaging content, fostering a strong community, and transforming your customers into enthusiastic fans. 

This approach will boost your sales and establish you as a leader in your field. Together, we'll reshape your online marketing channels into vibrant platforms where your audience can engage with your products, and services.

Feel free to drop me a DM or get in touch via 📩 𝗮𝗻𝗮𝘀𝘁𝗮𝘀𝗶𝗮.𝗸𝘃𝗶𝘁𝗸𝗶𝗻𝗮@𝗶𝗻𝗼𝘅-𝗺𝗲𝗱𝗶𝗮.𝗱𝗲

Anastasia Kvitkina

🔥 What I learned as an agency owner: stop doubting yourself.

Not because self-doubt disappears.
But because it never helped me win a single thing.

In the early days, I questioned everything:
 • my pricing
 • my experience
 • my decisions
 • my right to even be in the room

Every slow month felt like proof.
Every “no” felt personal.

The irony?
I was delivering great work.
Clients were happy.
Results were there.

But in my head, I was still negotiating with myself.

Here’s the lesson I learned the hard way:
- Self-doubt doesn’t make you careful.
- It makes you hesitant.

And hesitation is expensive in agency life.
It shows up as:
 • underpricing
 • over-explaining
 • over-delivering

The result?
You slow yourself down more than the market ever could.

Here’s what I started doing instead:
- Making decisions once — not ten times
- Charging based on value, not insecurity
- Letting results speak instead of defending myself

Because confidence isn’t something you feel first.
It’s something you practice.

Most agency owners don’t fail because they lack skill.
They fail because they keep asking themselves for permission.

I still hear the doubt sometimes.
I just don’t let it drive anymore.

And you?
Where is self-doubt quietly costing you money or momentum right now?

Founder of INOX media / Favikon Top 20 LinkedIn Experts in Germany in 2025 / Helping B2B companies to stand out on LinkedIn / Speaker

🔥 What you have to unlearn when you become self-employed (and nobody warns you).
 
Starting your own business feels like freedom.
And in the beginning, it is.
 
But then reality kicks in.
 
I learned pretty quickly that success in self-employment isn’t about adding more habits.
It’s about unlearning the wrong ones.
 
Here are the biggest ones I had to break — the hard way.
 
The mistakes most people make:
• Waiting for permission or validation
• Saying yes because you’re scared to lose the deal
• Confusing being busy with making progress
• Underpricing your work to “be competitive”
 
The result?
You work a lot.
You earn less than you should.
And you feel exhausted without knowing why.
 
Here’s what I had to do instead:
1. Stop tying my self-worth to client feedback
2. Stop reacting to everything and start choosing priorities
3. Stop over-delivering to compensate for low prices
4. Stop thinking like an employee and start deciding like an owner
5. Stop waiting to feel ready — and act anyway
  
No boss will protect your time.
No company will define your role.
No one will tell you when enough is enough.
 
That’s your job now.
 
And once you accept that, everything changes.
 
You work less — but better.
You earn more — with fewer compromises.
You stop chasing approval and start building stability.
 
If you’re self-employed and struggling, it’s probably not because you’re doing too little.
It’s because you’re still holding on to habits that no longer serve you.
 
I’m still unlearning — every day.
And you?

Most people won’t admit this…

→ The people closest to you can be the biggest threat to your visibility.

🔥 My friends literally laugh at my LinkedIn posts.
Not joking.
Group chat screenshots.
“Are you famous now?”
“Who even reads this stuff?”
Cue laughter.
 
At first, it stung.
I questioned myself.
I softened my tone.
I almost stopped posting.
 
Then I learned something every founder has to learn the hard way:
The opinions of your mates don’t pay your bills.
Your customers do.
 
Here’s the real story most people don’t talk about:
The people closest to you are rarely your audience.
 
They:
• don’t have the problem you solve
• don’t understand your market
• don’t see the strategy behind your words
• judge from comfort, not context
 
And that’s okay.
 
But letting their reactions dictate your visibility?
 
That’s expensive.
 
The result when you do?
 
You shrink your message.
You dilute your point of view.
You trade clarity for approval.
 
Here’s what I did instead:
• I wrote for the person who actually buys
• I stopped explaining myself to people who wouldn’t hire me anyway
• I chose clarity over likability
• I let results be my response
 
Because customers don’t care if your post sounds “cringe.”
They care if it sounds useful.
 
The lesson I wish I learned earlier:
If everyone around you is comfortable with what you’re posting,
you’re probably not saying anything that moves the market.
 
Growth requires a little embarrassment.
Visibility requires a little friction.
Leadership requires disappointing the wrong audience.
 
Your friends don’t need to get it.
They don’t need to like it.
 
Your customers just need to trust you.
 
I’m writing for them now — not the group chat.
 
And you?
 
Whose opinion is secretly shaping what you post — buyers or bystanders?

🔥 One of the biggest shifts I made running a marketing communications agency:
I stopped positioning myself as a vendor — and started acting like a partner.
 
At the beginning, I played the vendor game.
 
Brief comes in.
We execute.
We deliver.
We justify the invoice.
 
Over time, I noticed a pattern I couldn’t ignore:
 
The more I acted like “hands for hire,”
the more clients treated strategy and execution like commodities.
 
Here’s the lesson that changed how I run my agency:
Vendors get hired to do.
Partners get trusted to decide.
 
When you position yourself as a partner, something clicks:
• Strategy is no longer “just thinking”
• Execution is no longer “just doing”
• Cost starts to reflect responsibility, not hours
 
The result?
Better conversations.
Clearer expectations.
Healthier margins.
And clients who actually listen.
 
Here’s what I started doing:
- Leading with the problem, not the deliverable
- Asking harder questions earlier
- Being opinionated — even when it was uncomfortable
 
Because partners don’t wait to be told what to do.
They’re accountable for what happens.
 
The real truth about running a marketing communications agency:
If you act like a vendor, you’ll be treated like one.
If you act like a partner, you’ll be expected to lead.
 
And leadership is what clients are actually paying for —
whether they realize it at the start or not.
 
I’m building an agency that’s hired for judgment, not just output.
And that has changed everything.
 
And you?
Are you positioning your agency as a vendor — or as a partner with responsibility?

🔥 I don’t talk about this much, but I have stopped trying to convince people to use LinkedIn.
 
Not because it does not work.
But because the people who still need convincing aren’t ready anyway.
 
A few years ago, I tried to explain it.
Show the numbers.
Break down the strategy.
Prove the ROI.
 
Now?
I just watch what happens.
 
Some people still say:
• “Our customers aren’t here.”
• “It’s just a nice-to-have.”
• “We’ll start when we have more time.”
 
And that’s fine.
 
Because at this point, LinkedIn isn’t new.
It’s not experimental.
It’s not a trend.
 
It’s infrastructure.
 
And infrastructure does not wait for permission.
 
Here’s the lesson I learned the hard way:
The market already split.
 
On one side:
People building visibility, trust, and relevance every week.
 
On the other:
People hoping referrals, cold outreach, or paid ads will keep carrying them forever.
 
One group compounds.
The other explains. 

What I do instead now:
- I focus on people who already get it
- I build in public instead of debating theory
- I treat content as distribution, not decoration
- I stay consistent when it’s quiet
- I let results do the convincing
 
Because if someone still needs a PowerPoint to believe in LinkedIn,
they will need convincing everywhere else too.
 
The uncomfortable truth:
LinkedIn doesn’t punish late adopters.
It just rewards early believers more.
 
Visibility compounds.
Familiarity compounds.
Trust compounds.
 
And by the time some people “feel ready,”
others are already top of mind.
 
So no — I don’t convince anymore.
 
I just build.
 
And let the gap speak for itself.
 
Question for you:
 
Are you still debating LinkedIn — or already benefiting from it?

I learned this the hard way so you don’t have to…
Most B2B companies lose deals long before sales ever gets involved.
 
On average, 11 online searches happen before the first contact with sales.
Eleven.
 
That means buyers are already researching, comparing, and forming opinions
before they talk to you.
Before they book a call.
Before your sales team even knows they exist.
 
And here’s the uncomfortable truth:
 
👉 If you’re not visible during this phase,
you don’t exist in the moment that matters.
 
Nobody’s really talking about this yet:
Around 50% of the buying decision happens without a single personal conversation.
 
Digital natives don’t wait for sales decks.
They Google.
They scroll.
They read posts.
They check profiles.
They look for signals of expertise and credibility.
 
Quietly. Independently. Relentlessly.
 
By the time they reach out, they’re not “discovering” you.
They’re validating a decision they’ve already made.
 
This is where LinkedIn becomes critical for B2B companies.
 
LinkedIn isn’t just a social platform.
It’s where buyers:#
• sense-check your expertise
• evaluate your thinking
• compare you to alternatives
• decide if you feel “safe” to talk to
 
Most B2B companies still get this wrong:
• They rely on sales to explain everything
• They show up late in the journey
• They post inconsistently or not at all
• They talk products instead of problems
• They wait to be contacted instead of being remembered
 
The result?
Sales conversations that start cold — or never start at all.
 
Here’s the shift that actually matters:
 
Your job isn’t just to convince anymore.
Your job is to be present while buyers are researching.
 
What works today:

- Using LinkedIn to make your expertise visible
- Repeating clear points of view until familiarity forms
- Educating before pitching
- Reducing risk before the first conversation
- Becoming the obvious, trusted option before outreach
- Because trust doesn’t start in meetings anymore.
 
It starts online.
On LinkedIn.
In feeds.
In comments.
In consistency.
 
If buyers do half the journey alone,
your online visibility is your sales team.
 
Not later.
Not “when you have time.”
Now.
 
I’m building relevance before conversations happen.
And you? 

Where do your buyers form opinions about your company before talking to sales?

taplio

The Battle

Balaji V

Anastasia Kvitkina

Followers

Posts

Engagements

Likes

Performance ScoreAnastasia Kvitkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Balaji V

Anastasia Kvitkina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anastasia Kvitkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnastasia Kvitkina's LinkedIn Performance