Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

GO! Coaching

Empowering the Modern Loan Advisors to double their lead count while lowering their hours worked through modern marketing, sales, and operational systems.  

GO! is now the top Loan Officer Community in the US, all within 3 years.

Co-Founder & CEO

Lower

Driving the recruiting, retaining and production growth of our Loan Officers

Chief Growth Officer

Guaranteed Rate

Branch Manager/SVP of Residential Lending

Branch Manager/SVP of Mortgage Lending NMLS# 218863 Guaranteed Rate NMLS# 2611

Branch Manager/SVP of Mortgage Lending

Perl Mortgage

Private Mortgage Banking

Baytree National Bank & Trust Co.

Senior Vice President - Mortgage Division

American Street Mortgage Company

American Street Mortgage Company was a boutique mortgage firm in Chicago best known for it's composition of the brightest and hard working mortgage planners. Additionally, the core philosophy for consistent charity efforts quickly earned American Street a reputation of a high morale and ethical organization.

President

Illinois Mortgage Funding Corp.

A start up company that grew exponentially with the help of the 2003 refinance boom.

Managing Broker

CEO at GO! Coaching | Helping 10,000+ growth-minded loan officers win in business and life

Sales saved my life. 

In 1985, my parents and I emigrated Iran for better opportunities in the United States. 

We left everything and everyone. 

My mom could not get a job at McDonald’s and my Father was earning $3.75 an hour as a shoe salesman. 

We lived in a 600 sq foot apartment and moved multiple times and by the age of 14, I was working. 

I started off as a car porter and janitor and then learned how to market and rent apartments and then eventually sell cars (all by the age of 18).

School was not my thing. 

I barely graduated high school (1.7 GPA). 

I dropped out of college. 

I became a telemarketer for a small mortgage brokerage 

I made over 50,000+ cold calls and quickly became the top telemarketer in the country. 

English is my second language, but sales is my first language. 

I became BUY-lingual. 

At the age of 25, I purchased my first property: a 17-unit apartment building for $1M that I still own today and amassed 100 units before ever leaving my parents home. 

As a residential loan officer, I’ve also personally funded over $1B in home loan volume and $100M+ yearly from 2019 to 2022 alone. 

As a Co-Founder and CEO of GO! Coaching, we achieved 8 figure yearly revenue within four years of inception (all through impacting hundreds of careers). 

And as the Chief Growth Officer of Lower.com, a multi-channel fintech mortgage lender, we recently raised $100M in Series A funding (the largest in Ohio state history) to help catapult us in becoming a top 5 lender by 2030. 

Not bad for an immigrant kid from Iran. 

Selling is the most important skill you must seek. 

Understanding how to illustrate your value verbally, visually and textually, will open doors you won’t believe. 

And I’m walking proof.  

And if you’ve read this far, I have a promise for you: 

Every day, I will share one specific business gem to help you think better, do better, and to be better.  

I do, I learn, I share. 

Let's win together. 

🤜🤛

- Amir 


Email: amir@growthonly.com
Instagram: @amirsyed 
Twitter: @realAmirSyed
Instagram: @amirsyed and @bankofamirica

Amir Syed

I'm not one of those coaches who's in his 20s. No kids, no wife, tons of time to grind.

Instead, I:

- Have duties as a husband
- Have duties as a father
- Have duties as a leader

One way I juggle all of those is by getting up early.

When you're awake before anyone else, you can:

- Catch up on work that slipped through the cracks
- Go deep on work because you have no distractions
- Get some much-needed reflection and alone time

Become an early riser for a few months.

One hour in the early morning is like getting four hours during the day. 

You'll find that it levels you up in many areas of your life.

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Balaji V

Amir Syed

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