Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

The Foundry for Art Design + Culture

The market doesn't reward the best. It rewards the best positioned.

The Foundry builds premium brand ecosystems that make leaders and organizations irreplaceable. Strategy. Story. Systems. Since 2007.

Most leaders and organizations have transformative value the world never sees. They're brilliant in boardrooms but invisible in markets. Their expertise dies in PowerPoints. Their culture gets lost in corporate speak.

The Foundry changes that narrative.

Since 2007, we've turned hidden giants into market leaders. We decode what makes you irreplaceable—then build the brand systems that prove it. Corporate storytelling that makes culture magnetic. Executive positioning that commands premium opportunities. Strategic video and design that transforms expertise into influence.

Your competition is playing small with "good enough" brands. You're building an empire of influence.

From Mohawk to Marriott, from founders to Fortune 500s—we make the invisible undeniable.

The Foundry. Where leaders become irreplaceable.
New York State certified MWBE.

Chief Branding Officer + Co-Founder

United Group of Companies

Responsible for developing strategic branding solutions for all commercial, multi-family, student housing, and senior housing portfolios. Develop brand creative, market research, brand purpose, strategy and voice, naming, and visual identity. Developed concepts for integrating the brand into built environments. Responsible for planning, developing, and implementing all marketing and sales strategies, marketing communications, and public relations activities, both external and internal.

Director of Brand & Marketing

Oberlander Group

Responsible for the development and management of all creative work including concept, design, presentation, execution, and production. Senior management leader executing agency vision and brand stewardship, strategic planning across agency products and services—including marketing and public relations, and new business development.

Creative Art Director

Russell Sage College

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of Graphic Design, Typography, and Portfolio course curricula.

Professor

The College of Saint Rose

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of advance level Graphic Design, and Portfolio curricula.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2025:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise isn't enough anymore. Having a "personal brand" isn't enough either.

You need the complete strategic ecosystem, positioning, brand strategy, and aligned offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:


• Your positioning sounds like everyone else's "I help" statements
• Your brand strategy and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system


The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:
Having positioning so clear that ideal clients find YOU. A brand strategy that drives every business decision. Offers that practically sell themselves at premium rates. All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I architect the complete system, brand strategy, premium positioning, and aligned offers, that makes you uncopyable.

Whether you prefer the energy of group momentum (VIB, the focus of private coaching, or complete done-for-you execution, I help you:
→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Explore offers below.

Alana Sparrow

How to win at failing on LinkedIn ↓

( steal this DM strategy ) 

I’ll give him credit…he played the long game…and is now working on his ‘priorities.’

In all seriousness, of all the platforms not to be a creep on it’s this one.

Why Alana?…. Do tell!

Well Mark…this platform is directly tied to your livelihood like no other. 

Jobs, careers, and businesses are all tethered here.

Don't be a dope and fook things up for yourself in the worst way.

For the rest of you who have your priorities in order...connect with 10 relevant people today.

Alana Sparrow 

Making Leaders Irreplaceable | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

If I ever became stuck in a job again…  

( the exact 4 things I'd do )  

It wouldn’t start with updating my résumé. 

Or posting a single piece of content. 

Or rewriting my LinkedIn headline.  

It would start with getting 𝘤𝘳𝘺𝘴𝘵𝘢𝘭 𝘤𝘭𝘦𝘢𝘳 on four things:  

1. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁?    
Not the vague version. 
The real one.    
The work that matters. 
To me.     

2. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗯𝗿𝗶𝗻𝗴?    
Not just skills. Value. Perspective. Power.    
The stuff that changes outcomes.     

3. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗶𝘁?    
Stay. Leap. Lead. Build. Shift.    
Doesn’t matter... until I know.     

4. 𝗪𝗵𝗼’𝘀 𝗶𝘁 𝗳𝗼𝗿?    
A company. A cause. A client.    
If you don’t know who you’re calling in, no one hears you.  
Without this fundamental clarity?  

–  It creates friction. 
–  You lose momentum. 
–  You start second-guessing. 
–  You might even lose 𝘵𝘳𝘶𝘴𝘵...in yourself or from others.  

And that’s not just a professional problem. That’s a personal one.  

Maybe you like the work but 
hate the environment.  

Maybe you’re in the right room 
but they don’t see you.  

Maybe you’re in the wrong industry, 
chasing someone else’s definition of success.  

And NO...
entrepreneurship isn’t the answer for everyone.  

I’m not here to sell it. 
Unless it’s what you 𝘳𝘦𝘢𝘭𝘭𝘺 want. 

And it gets you where you’re 𝘳𝘦𝘢𝘭𝘭𝘺 going.  

But this? This is for everyone:  

–  You deserve to feel fulfilled in your work. 
–  To see the ripple effect of your contribution. 
–  To know you’re making an impact.  

And if you’re an employer reading this:  

Companies are healthier when people know their worth. 
Teams are stronger when clarity drives action. 
And lives change when people stop settling.  

So….  

–  Don’t rewrite your résumé. 
–  Don’t update your title. 
–  Don’t post a single thing...  

Until you know exactly what you want, what you bring, what you’re here to do, and who it’s for.  

Clarity isn't a warm-up.  

Its the work. 
It’s the shift. 
It’s the difference.  

Don't move until you've got it. 

PS: applies whether you feel stuck or not. Too many of ya’ll are underpositioned. This should help.

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Strategist | NYS M/WBE

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Balaji V

Alana Sparrow

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The Battle

Balaji V

Alana Sparrow

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alana Sparrow's LinkedIn Performance

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