Staceefy

I specialize in catalyzing business growth through a blend of strategic mindset, creative tactics, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks.

🎯 What I Do:

🔹 Interim or Fractional Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth.

🔹 Growth Experiments: Execution is key. I design, plan, and execute growth experiments. 
With a player-coach style, I can also lead and collaborate with your team to execute growth marketing experiments.

🔹 Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results.

🔹 Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in building robust marketing automation systems.

💡 Expertise Areas:

✨ Marketing Automation

✨ CRO (Conversion Rate Optimization): Transform website visitors into loyal customers by optimizing your conversion funnel.

✨ Growth Marketing: My passion lies in crafting and executing strategies that fuel your business growth.

✨ UX (User Experience): Elevate your brand experience with a focus on user-centric design.

✨ Digital Marketing: Harness the power of digital channels to amplify your brand presence and engagement.

✨ B2B Growth: Tailored solutions for driving growth in the B2B landscape.

Let's embark on a journey to elevate your business to new heights.

Freelance Growth & Fractional CMO

Digital Ladies

We guide you on the road to success thanks to our complete digital caretaking offer. 

What I do:
- Growth strategy & Execution 
- Digital Due Diligence / Audit
- Website development 
- Social Media & E-reputation Management 
- Conversion Rate Optimization (CRO) 
- Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack)
- Lead generation 
- Business Idea (un)validation using growth marketing tactics
- Social Media

CMO / Digital Strategist

ISCOM

Information Communication Technology lecturer

HEC Paris

Mission pour la 3e année consécutive pour le programme entrepreneurs HEC Startup Launchpad

Instructor / Coach

International Institute for Learning

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

Corporate Trainer - Digital Marketing

Growth Tribe

Lead Corporate Trainer

Growth Marketing Trainer

Sendcloud

Growth Marketing Manager

Marketing manager France 

MapCreator

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone.
We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. 
We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

MapCreator develops a cartographic production software for:
- Cartographic publishing/Production companies
- Directory companies (Yellow Pages)
- Direct mail purposes
- Newsrooms

Nomadia

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use.

With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations.

Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Digital Marketing Manager

YouLoveWords

While brands and companies are still adapting to the demands of dispersed communication, while we live in a world saturated with messages, the content revolution is underway. This revolution is about quality and relevance. This revolution is ours. We work every day to produce customized and quality content. YouLoveWords offers a new model of content production (writing, computer graphics, video ...). Its strength: to solicit a community of 25,000 international writers and writers, able by their great diversity, their expertise and their talent, to meet all the needs of its clients. YouLoveWords collaborates with many brands including: Deliveroo, L'Occitane en Provence, Volkswagen, Cartier, Beats By Dre, Spotify, Universal Music, Flammarion, Danone, Les Echos, Amazon Web Services

Freelance Consultant & Corporate Trainer @Growth Tribe ✴️ | Digital Strategist & Interim CMO @Digital Ladies Agency | B2B SaaS | Product-Led Growth Enthusiast

I am a freelance Growth/fractional CMO specialising in critical phases or Year 0.
I step in to structure or accelerate business transformations, and I generally have fun laying marketing foundations, empowering teams or optimising tools stacks. 

I am analytical, creative, pragmatic and I give my best to blend strategic vision with operational execution.

Key expertise : Growth Marketing, UX, CRO, Digital Marketing & Strategy, Tool Stack Optimisation.

When I am not freelancing or teaching, I do Muay Thai 🥊 and dedicate time to providing socio-professional guidance to young people from underprivileged backgrounds, helping them navigate their careers.

Stacy Ozier-Lafontaine

Hyperforma

Hyperforma accompagne les organismes de formation pour leur permettre de développer leurs revenus. 
On crée à vos côtés un système d'acquisition et de conversion performant (sans prospection).
10 ans d'expérience et 4,000,000€ généré avec nos clients.
Références clients : Growth Tribe, Learn Assembly, Panache, Growth Hiring, Cybersup, Happy End, Horse-Well, Ovivant, GD Academy...

Fondateur

Growth Tribe Academy

Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation and customer experience.

It helps learners and partners acquire the most in-demand digital capabilities through actionable, hands-on and enjoyable courses & learning programs.

Growth Tribe has supported the learning journeys of over 30,000 adults from over 900 organisations including Google, Facebook, Spotify, Skyscanner.

My responsibilities included : 

- Structure and steer the company on the French market: P&L, OKR, Qualiopi Audit
- Define and execute sales strategy: 7-figure turnover
- Implementation of company processes, KPIs and reporting system 
- Recruitment and management of a multi-disciplinary team: 30+ employees, up to 8 direct reports
- Implementation of lead generation strategy: annual budget €500K+
- Establish strong partnerships with key stakeholders (OPCO, Pôle emploi...)
- Public Speaking (Station F, BNP Paribas, Leboncoin, Crédit Coopératif, La Banque Postale)

General Manager France

Growmance - Growth Hacking Playbooks

Growmance -  Grow your business with exclusive playbooks from world-class Growth Hackers.

- Content Marketing : 30+ interviews (Buffer, Segment, N26...)
- Partnerships : Growth Hackers TV, Viral Loops...
- Guest blogging : Maddyness, 1001startups...
- Emailing : Drip Campaign creation using ActiveCampaign
- Online Course creation and monetization  : Chatbots for Growth - 30+ videos 

Tools :  Instapage, Viral Loops, Mailchimp, Manychat, Zapier, Selz, Airteach...

Main learning is  entrepreneurship is crazy hard and should be done in a team !
Main mistake was not to niche down and monetize earlier :)

Founder

MINIBREW

Minibrew is a fully automatic beer brewing machine that raised 2.5M€ in April 2017.

I joined a team of 3 growth marketers during Growth Tribe Academy, main tasks : 
- 25+ Growth Experiments using different channels (free & paid)
- Analytics Setup : Google Analytics, Google Tag Manager, Hotjar
- Advertising : Facebook Ads, Google Adwords, Twitter Ads, Reddit Ads
- Emailing : Drip Campaign (Hubspot), Abandoned Cart Email (Shopify)
- Affiliation Program : Belboon, cold emailing affiliates (Mixmax)
- Side project : Built a "Tinder for beer" using Bubble.is

<> Result : Lowered Customer Acquisition Cost by 40%

The best part is that i learned a lot about Growth Hacking and 🍺

Growth Consultant

LearnAssembly

I was in charge of digital products launch and lead generation strategy at LearnAssembly running a team of 5, main responsibilities included :

- Product Launch : Acquisiton strategy for several MOOCs 
<> Result : 200K€+ in revenue
- Emailing : Created B2B newsletter strategy from scratch - Content + Community
<> Result : 25K+ subscribers
- Ebooks : Created the distribution strategy and built landing pages for 3 ebooks
<> Result : Raised MQL for Sales using Leadpages, Zapier &  Clearbit
- Website Building & SEO : Revamped our website and built 4 websites from scratch 
Tools : Leadpages, Orson, Google Analytics, Google Search Console, SuMome, GetsiteControl
- Youtube Optimisation : Used Youtube as a lead gen channel 
Tools : BirdSong Analytics, VidiQ, TubeBuddy
<> Result : 200K+ views on LearnAssembly Youtube channel
- PR : Led PR efforts for some of our MOOCs including one about Blockchain 
Coverage : Maddyness, Les Echos, Challenges...
- Social Media Marketing : Facebook, Linkedin, Twitter
Tools :  Buffer, Tweetdeck, Crowdfire
<> Result : 15K+ followers

I had a great time in this experience on a personal and professional level

Chief Marketing Officer

- Corporate Venture : Launched a corporate startup incubator for Amaury Media (L'équipe, Le Parisien...).
I supervised the sourcing of 15 relevant startups around data and media then organized master classes with top-notch entrepreneurs (Yann Lechelle, Arthur Querou...) during 2 promotions.

- Corporate Training : Trained organizations about digital culture and webmarketing.
Aéroports de Paris :  Managed a blended learning program including 4 days training session about digital strategy for the communication team (25 managers). 
AG2R La Mondiale : Ran a one-day workshop about webmarketing for the training department (10 managers).
                                 
- Event Organization : Created from scratch several conferences about education and entrepreneurship.
La French Touch de l'éducation : Managed 2 editions of a conference about Edtech (150+ attendees). 
I built the website of the event (www.frenchtoucheducation.com) and was in charge of the acquisition strategy (Social Ads & Google Adwords) and speakers.
La French Touch des Venture Capitalists : Managed speakers (ISAI, Partech, Serena...), built the website and helped convince 100+ entrepreneurs to attend.

Jack of all (digital) trades

50 Partners

50 Partners Academy - Digital Startups Bootcamp

- Co-built the program with Learn Assembly, 50 Partners, students and mentors 
- Sales : Recruited 30+ (happy) students with the help of the 50 Partners team
- Mentoring : Helped 5 early stage startups on Lean Startup & Growth Hacking

Sales & Mentor

50 Partners is a french Accelerator funded by 50 successful entrepreneurs dedicated to support the selected Startups. The organization provides the founders with mentoring, offices and connections with an accurate network to impact the developpement of early-stage projects.

- Dealflow : Sourced and analyzed 500+ startups 
- Partnerships
- PR

Venture Capital Analyst

TEDx Paris Universités

TEDx Paris Universités (www.tedxparisuniversites.com) is an annual conference licensed by Silicon Valley’s TED conference (www.ted.com). In association with TEDx Paris (www.tedxparis.com), the event aims to give students and professionals the opportunity to share ideas and experiences with an exclusive Parisian audience.

I have a funny story about this one :o

Co-Organizer

AboutStartups.fr

AboutStartups was a blog with "wantrepreneur » students and friends in France.

- Interview of 50+ entrepreneurs
- Partnership negotiation 
- Redaction of dozens of articles

I had the opportunity to interview passionate people and serial entrepreneur like Frédéric Montagnon (Overblog), Christophe Poupinel (Ooreka)...

Co-Founder

Startup Weekend

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

- Partnerships (KissKissBankBank, Paymill, Google...)

10 ans d'expérience dans le secteur de la formation professionnelle (B2B/B2C) : Directeur Marketing chez Learn Assembly, General Manager chez Growth Tribe et entrepreneur chez Growmance puis Hyperforma.

J'ai eu l'occasion de travailler sur des lancements de produits de formation à 6 & 7 chiffres sur des thématiques variées (blockchain, growth, digital, data...).

J'ai opéré le lancement de Growth Tribe en France et permis à l'organisme de formation d’atteindre un chiffre d'affaires à 7 chiffres en 3 ans et vendu moi-même plus de 500,000€ de formations en B2B & B2C. 
L'organisme de formation Growth Tribe a obtenu la certification Qualiopi en 2021.

Je mets désormais à disposition l'expérience que j'ai acquise au profit d'organismes de formation  pour les aider à  développer leur croissance avec Hyperforma.

Grâce à une méthode pas à pas pour faire passer leur CA de 10-20K€/mois à 50k€+/mois simplement en utilisant un système d’acquisition et de conversion optimisé (sans faire de prospection).

J'aide aussi les organismes de formation plus avancés (100K€+/mois) à structurer leurs opérations, systèmes d'acquisition et force de vente pour aller chercher l'étape supérieure (150-200K€/mois).

N'hésitez pas à me contacter : thomas@hyperforma.fr :)

taplio

The Battle

Stacy Ozier-Lafontaine

Thomas Lesenechal

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