Staceefy

I specialize in catalyzing business growth through a blend of strategic mindset, creative tactics, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks.

🎯 What I Do:

🔹 Interim or Fractional Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth.

🔹 Growth Experiments: Execution is key. I design, plan, and execute growth experiments. 
With a player-coach style, I can also lead and collaborate with your team to execute growth marketing experiments.

🔹 Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results.

🔹 Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in building robust marketing automation systems.

💡 Expertise Areas:

✨ Marketing Automation

✨ CRO (Conversion Rate Optimization): Transform website visitors into loyal customers by optimizing your conversion funnel.

✨ Growth Marketing: My passion lies in crafting and executing strategies that fuel your business growth.

✨ UX (User Experience): Elevate your brand experience with a focus on user-centric design.

✨ Digital Marketing: Harness the power of digital channels to amplify your brand presence and engagement.

✨ B2B Growth: Tailored solutions for driving growth in the B2B landscape.

Let's embark on a journey to elevate your business to new heights.

Freelance Growth & Fractional CMO

Digital Ladies

We guide you on the road to success thanks to our complete digital caretaking offer. 

What I do:
- Growth strategy & Execution 
- Digital Due Diligence / Audit
- Website development 
- Social Media & E-reputation Management 
- Conversion Rate Optimization (CRO) 
- Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack)
- Lead generation 
- Business Idea (un)validation using growth marketing tactics
- Social Media

CMO / Digital Strategist

ISCOM

Information Communication Technology lecturer

HEC Paris

Mission pour la 3e année consécutive pour le programme entrepreneurs HEC Startup Launchpad

Instructor / Coach

International Institute for Learning

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

Corporate Trainer - Digital Marketing

Growth Tribe

Lead Corporate Trainer

Growth Marketing Trainer

Sendcloud

Growth Marketing Manager

Marketing manager France 

MapCreator

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone.
We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. 
We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

MapCreator develops a cartographic production software for:
- Cartographic publishing/Production companies
- Directory companies (Yellow Pages)
- Direct mail purposes
- Newsrooms

Nomadia

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use.

With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations.

Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Digital Marketing Manager

YouLoveWords

While brands and companies are still adapting to the demands of dispersed communication, while we live in a world saturated with messages, the content revolution is underway. This revolution is about quality and relevance. This revolution is ours. We work every day to produce customized and quality content. YouLoveWords offers a new model of content production (writing, computer graphics, video ...). Its strength: to solicit a community of 25,000 international writers and writers, able by their great diversity, their expertise and their talent, to meet all the needs of its clients. YouLoveWords collaborates with many brands including: Deliveroo, L'Occitane en Provence, Volkswagen, Cartier, Beats By Dre, Spotify, Universal Music, Flammarion, Danone, Les Echos, Amazon Web Services

Freelance Consultant & Corporate Trainer @Growth Tribe ✴️ | Digital Strategist & Interim CMO @Digital Ladies Agency | B2B SaaS | Product-Led Growth Enthusiast

I am a freelance Growth/fractional CMO specialising in critical phases or Year 0.
I step in to structure or accelerate business transformations, and I generally have fun laying marketing foundations, empowering teams or optimising tools stacks. 

I am analytical, creative, pragmatic and I give my best to blend strategic vision with operational execution.

Key expertise : Growth Marketing, UX, CRO, Digital Marketing & Strategy, Tool Stack Optimisation.

When I am not freelancing or teaching, I do Muay Thai 🥊 and dedicate time to providing socio-professional guidance to young people from underprivileged backgrounds, helping them navigate their careers.

Stacy Ozier-Lafontaine

AXELIFE

Axelife a pour mission d'améliorer la prévention cardiovasculaire et la qualité de vie grâce à des dispositifs médicaux et des algorithmes innovants cliniquement validés au service des professionnels de santé et des patients.

Axelife commercialise un dispositif médical innovant, pOpmetre, cliniquement validé et recommandé par les sociétés savantes, qui prédit en quelques secondes le risque cardio vasculaire pour les patients.

Lead Commercial

Capsule Corp. Labs

Capsule Corp Labs is a pioneering technology solutions provider, empowering businesses to navigate the Web3 space with ease and confidence.

- Set up and developed the first outbound strategy, through rigorous process using Hubspot, Sales Navigator and Notion.
- Dove into the Web3/Blockchain universe to learn more about opportunities for NFTs and potential markets to develop in.
- Participating and networking in multiple Web3/Blockchain conventions.

Senior Account Executive

European leader in Growth Hacking, UX Design and Data Analytics, Growth Tribe has trained over 16,000 professionals and worker with 900+ companies (Tom Tom, Unilever, Dataiku, Vanden Borre...)

- Advised and sold Growth Hacking programs to professionals and companies.
- Managing constant flow of inbound requests and set up a priority system for efficient processing of mass volume.
- Experimented on new selling methods and improved sales performances
- Set up outbound plans to prospect for new customers, through LinkedIn

Achievements:
- Closed over €240,000 in deals (best seller for 2022) with a sequence conversion of over 10%.
- Created B2B opportunities with companies to train over 100s of professionals (Dupuis Editions, Dataiku, Gan Assurance...)
- Highest single deal of €42,000 for a training group of 11 professionals, on a 5 month negotiation.

Growth Consultant (Account Executive)

Sprout Social, Inc.

Selling a Social Media Management paltform to a wide range of customers within the Mid Market

- Managing leads through customer trials and transfers from SDR/BDR teams
- Planning meetings with clients, discovery calls and product presentation
- Tailoring quotes and negotiating discounts with add-ons to package
- Syncing with Solutions Engineering team to empower presentations


Achievements: 
- $3k MRR 
- Strong improvement in deal negotiations, sales process and pain funneling
- Increased responsibility in personal success and pipeline management

Account Executive Mid Market

MarketStar

Promoted after successfully overachieving multiple months in a row:

- Target increased from $40k to $50k
- Helping new hires in applying processes, tackle sales scenarios, gaining confidence over the phone
- Proactively suggesting avenues of improvement and sharing personal experience as a benchmark
- Improved trial flow management (+15% Close Rate) by establishing a scoring system based on different metrics.

Achievements:
- Top seller EMEA of 2019 (over $400k ARR worth of closed deals)
- Top 3 trial conversion rate
- Best overachievement of 138%

Senior Account Executive for Dropbox Business (French speaking market)

Managing inbound leads from SMB French and English market:

- Lead generation through digital and phone platforms
- Lead qualification using deep needs analysis and offering a tailored solution to customers
- Completing the sales process by setting next steps and deal closure.
- Email and phone follow-up with clients and trials (average of 40 calls per week)
- Developed personal tools combined with Power BI to track performance and achieve target constantly
- Monthly goal of $40k

Achievements:
- Biggest over-achievement of 121%, with 3 months consecutive overachieved
- Promoted to Senior role in less than a year
- Top 3 trial conversion rate

Account Executive for Dropbox Business (French speaking Market)

Looking for Group LFG

Lead calls, detection and qualification of new opportunities to grow pipeline:

- Understanding clients' needs in recruitment for senior and junior roles in the esports industry
- Pitching our expertise and recruitment solution
- Assisting my manager on creating final quote of submitted and reviewed candidates
- Finalising deals with 4 different clients, adding them to the company portfolio and increasing results by 12%

Assistant Business Developer

The Bread Factory

Assisting on marketing analysis challenges as well as improving focused selling to segmented customers:

- Promoting seasonal products (Halloween, Christmas, Valentine's Day) through flyers with InDesign and Illustrator, helping sales of seasonal items increase by 5%
- Working with Account Managers to scope and improve strategy on key accounts to increase yearly turnover by ~10%

Assistant Trade Marketing and Communication

Orange Business Services

Working on the release of a revamped digital product through sales and promotion:

-Client Relationship Management through Salesforce to seek out trends and overall performances
-Working with the Sales Department on the product portfolio to attract new customers and increasing customer base by 30%
-E-mail marketing campaigns through Marketo to teach customers on the importance of Adwords for their company and increase their loyalty and retention by ~50%

Assistant in Digital Marketing and Community Manager

Cellfish

Participating in weekly product promotions and result reports:

-Project and team management on the New Year products (managing product arrival and online promotion) increasing regular sales by ~10%
-Marketing analysis and weekly data driven reports on product performances and turnover
-Operational content follow-up with business partners (Orange, Bouygues Telecom and SFR)
-Recommendation and optimisation reports on weekly online content (products and promotions) to increase sales of selected product by 20%
-Analysing consumer behaviour through Google Analytics and recommend specific promotions and product placements on our different platforms increasing customer attraction by 35%

Assistant Marketing Web and Mobile Content

29studios

-Looking at competitors in the promotional video market in Scotland and position 29Studios in this market.
-Implementation of a marketing strategy for a new company (price strategy, retail outlet, communication...)
-Elaboration of a marketing and communication strategy for 29Studios on the long term
-Understanding of the video production market for companies in Scotland
-Analysing the company's clients and proposal for future videos for those long term clients

Assistant Project Manager in Marketing

Axelife® est une société française spécialisée dans le domaine de la santé depuis sa création en 2010.
Elle conçoit et développe des dispositifs médicaux. Son produit phare «pOpmètre®» est un appareil de diagnostic de la rigidité artérielle, de l’artériosclérose ou du vieillissement artériel accéléré.
pOpmètre® mesure la Vitesse de l’Onde de Pouls (VOP) et permet ainsi de déterminer l’âge artériel du patient.

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Fort de plus de 4 ans d'expériences en vente, j'ai accompagné plusieurs entreprises dans leur croissance et a développer leur processus commerciaux. Avec une spécialisation dans l'industrie SaaS, j'ai récemment contribué à la mise en place d'une stratégie outbound en combinant CRM, mapping de client et séquençage précis sur les canaux de communication.

Mes réussites:
📦 Dropbox: Plus de 400k€ en closing sur une année et meilleur performeur d'EMEA
🌱 SproutSocial: Ouverture sur le marché français dans un contexte économique très tendu (COVID-19)
📚 Growth Tribe: Record de vente en 2022
🖼️ Capsule Corp. Labs: Structuration et déploiement de la stratégie outbound

taplio

The Battle

Stacy Ozier-Lafontaine

Michael Harrison

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