🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to Demand Generation That Drives Revenue | The 5 BEs Framework

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains:

❌ you're unsure if your brand awareness and thought leadership are getting results
❌ it's hard to show your marketing is making an impact on revenue
❌ you want more engagement with your content from Dream Customers
❌ you are in service of sales
❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn
❌ you struggle to get 'buy-in' on your content strategy
❌ your costs on advertising platforms keep going up
❌ you don't have time to document your strategy for your boss

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So how can I help you?
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With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business

Here's what your life looks like after implementing it:
✔️ you have higher intent leads
✔️ you have faster sales cycles
✔️ you have more word of mouth and brand loyalty

Not to mention the other benefits:
✅ you have a system to build relationships at scale, and know how to demonstrate it's working
✅ you are able to show how demand generation wins you more business
✅ you build a community that will vouch for you
✅ sales love you as you send them more qualified buyers
✅ you have all the strategy and tactics you need
✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content
✅ your entire b2b demand generation strategy is documented for your boss

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So! Here's 2 ways you can use The 5 BEs Framework

1/
👉 Listen to The B2B Playbook podcast 🎙️

https://the-b2b-playbook.captivate.fm/listen

2/ 
👉 Get the strategy, tools & templates you need to generate new demand for your business

https://theb2bincubator.com/

Questions?

👉🏼 Shoot me a DM

George Coudounaris

Unreal moment for Closed Circuit Selling™ (our Revenue Alignment Architecture with Adem Manderovic ) to be featured in Haris Halkic's SalesDaily.co 
It has been put alongside 15x other frameworks like Challenger Sale, SPIN, MEDDPIC, Value Selling, BANT

But there's a difference between what we're doing, the frameworks listed alongside it

It's not a script, a sequence or a tactic 

Closed Circuit Selling™ goes beyond optimising individual performance or siloed functions 

And re architects the entire commercial system across sales, marketing and customer success to re-connect your GTM with the market, align feedback loops between departments, and build a more commercially viable engine

---

We've started to see a real shift in the understanding and need for this in the last 6 months - as organisations need to become more commercially viable

If you want a clear explainer of what Closed Circuit Selling is, and why it has been validated by 12 of the biggest names in Revenue - check out the resource below!

⤷ Get my results-driven sales cheat sheets – used by top reps & sales leaders 👇

16 Sales Methodologies Explained Visually

Tired of asking ChatGPT "what is SPIN" or piecing together half-baked summaries of Challenger, MEDDIC, or GAP?

I’ve put together a PDF with 16 sales methodologies - each one explained on a clean, visual one-pager. For SalesDaily readers only.

No long reads. Just the core ideas you need to understand each system quickly. 

----
Btw, don’t miss this AI online event on how AI changes sales: https://lnkd.in/dXcrZMVx 
---

What’s inside:

 • GAP Selling
 • Challenger Sale
 • Closed Circuit Selling
 • SPIN Selling
 • MEDDPIC
 • SNAP Selling
 • Value Selling
 • BANT  
 • Command of the Sale
 • Solution Selling
 • Inbound Selling
 • Consultative Selling
 • Target Account Selling
 • NEAT Selling
 • SPICED

👀 Want the full PDF?

1. Like this post
2. Comment "16"

Fun fact: Last time I posted this, a sales training company threatened to sue me. Seems I was giving too much away for free.

If your plan for content in 2026 is just to “add value” adn “build awareness”,
you might be wasting your time.

Awareness on its own isn’t a strategy.

If I recognise your brand
but don’t associate you with a problem, a category,
or a buying moment,

You won't make it on my list when I'm looking to buy. 

And when the problem you solve shows up,
I won’t think of you.

That’s why most B2B content fails.

It gets seen.
It gets liked.
And then it gets forgotten.

Effective content does something different.

It builds memory structures, not noise.
It shapes how buyers see the problem
before they’re in market.

So when timing is right,
your solution feels like it's the prime candidate.

---

This doesn't mean all you should do is talk about your product. 

But instead think of it like this:

How can you frame the problems your buyers have in a way that makes your product/service the NATURAL conclusion of the conversation? 

There's been some really cool examples of this come out of The B2B Incubator 

--

We broke this down on the latest episode of The B2B Playbook,
including the framework we use to anchor every content system we build.

Check it out below!

--

P.S. the 90% statistic is based on vibes - don't quote us on that one!

Most B2B marketing fails at the enterprise level for one reason.

It asks for attention before it earns trust.

Enterprise buyers aren’t short on options.
They’re short on certainty.
Every decision carries career risk, internal politics, and real operational fallout.

That’s why “launch faster”, “convert more”, and now “AI-powered everything” so often gets ignored.

Ari Yablok spent years building brands inside enterprise environments, and his framing stuck with me:

Brand isn’t decoration. It’s infrastructure.

When brand is clear, relevant, and grounded in how buyers actually make decisions:

• Risk feels lower
• Familiarity exists before the first conversation
• Marketing earns permission
• Sales doesn’t have to force momentum

Ari shared an INCREDIBLE presentation at our virtual conference Full Circle last year - and now it's available on The B2B Playbook 

Check it out and learn

• Why enterprise buyers tune out most B2B messaging
• How positioning, personality, and story actually work together
• And what small B2B teams can do without big budgets

If you’re selling into enterprise and wondering why “good marketing” still isn’t opening doors, this one’s for you.

Winvesta 

Marketing Lead

Peer Support Australia

Key achievements: 
1) Brought in $350k AUD worth of revenue within 9 months at a CaC of 3.68% of LTV
2) Worked with the customer relationship and operations team to reduce churn from 19% to 7% annually
3) Launched a new front-end and back-end website and customer journey experience resulting in a 324% increase in time on page, 17% increase in lead acquisition and 83% increase total views within 2 months of launch. 
4) Created a robust lead acquisition and conversion strategy which reduced time spent on dead leads by 3 times and reduced the sales cycle by 28.75% within 10 months. 
5) Created and led all content marketing efforts including a year long partnership with News.com to create online content for their platforms to boost student mental health topics. 

- Crafting the strategy and execution of the brands email marketing end to end. 
- Creating bespoke content and copy for all channels ATL & BTL. 
- Working with the customer facing teams to build a stronger relationship with key audiences through empirical customer research. 
- Building and managing the brand’s website, landing pages and briefing in design needs. 
- Implementing CRO principles and lead nurturing campaigns to organically grow the business. 
- Developing robust processes and systems to manage MQL’s and SQL’s in the backend workflows. 
- Creating brand awareness campaigns for the businesses initiatives and sales efforts. 
- Supporting the Marketing Manager in executing the overall marketing strategy.
- Overseeing all content production and distribution strategies for marketing content. 
- Supporting business development by crafting conversion strategies and sales collateral for leads at different funnel stages. 
- Working with the Marketing Manager in all brand building exercises for the business

Marketing & Communications Coordinator

:Different

Key achievements: 
1) Led content strategy and execution, creating diverse content pipelines that drove AUD $180k in blog revenue alone, from a AUD $48k investment.
2) Spearheaded the CommBank home loan marketing collaboration for ATL and BTL channels resulting in a conversion rate of 31% for retention and 7-8% conversion rate for their acquisition team. 
3) Supported the rebranding and strategic pivot to a B2B2C model, driving a 4x business growth and achieving AUD $9 million in ARR within 10 months.
4) Led partner growth initiatives, helping property agencies scale their rent roll while retaining their most loyal customers across wide geographic regions. 
5) Created and led c-suite content camps, helping key executives grow their personal brand to drive advocacy in the market for our new PMaaS solution. Participants saw a growth in post impressions by 87% and follower growth of 22% quarter-on-quarter.

- Content Development Management: Leading a team to draft and edit diverse content types, ensuring quality and relevance.
- Strategic Content Planning: Defining and executing the editorial vision and content strategy, tailored to audience needs and channels.
- SEO and Keyword Research: Utilizing keyword research and SEO principles to guide content creation and optimization.
- Cross-Functional Collaboration: Working with internal teams and external influencers to develop and distribute content effectively.
- Customer-Centric Approach: Understanding customer needs to create targeted, problem-solving content.
- Industry Trend Monitoring: Keeping abreast of industry news and trends to stay ahead of opportunities and threats.
- Data-Driven Strategy: Testing and refining content strategies using data to enhance performance and engagement.

Marketing Coordinator

The Social Trace

Core responsibilities include writing inspiring content for:

- Search Engine Optimisation
- Digital Advertising
- Websites
- Electronic Direct Newsletters
- Blogs
- E-books
- Case Studies
- Internal Campaigns
- External Client Campaigns
- Creating & Managing The Social Trace Posting

Marketing Creative

Monash University

Crafted content and copy for the South Asia Pacific region for Monash University as part of the Audience Marketing team.

Core responsibilities include writing inspiring content for:

- Assisted with creative content, research and marketing campaigns for a wide range of deliverables.

- During my time there, I have worked on a wide range of digital content, partnered content, collateral adaptation content and event-specific content.

- Worked on campaign extensions into new markets and competitor analysis of possible 
new markets, such as the ‘Change It’ campaign that I created content and researched for. 
   See it here - https://change-it.monash.edu/

- Created content for campaign extensions into new markets and competitor analysis of possible new markets.

Marketing Creative/Audience Marketer

Another Idea

Key achievements: 

1) Creative marketing lead on various pan-asia property developers such as Ajmera, Peninsula Land, Sheth Developers. 
2) Worked in a dynamic team of strategists, creatives and planners to build end to end campaign experiences for acquisition and retention strategies. 
3) On average the campaigns and projects I worked on resulted in inventory selling out in under 60 days of a new residential project. 
4) Supported business development initiatives as well, helping the organisation bring in two new clients during my tenure with them. 

- Accumulated and honed an array of skills considered fundamental to any creative advertising
practitioner, such as Content Creation, Ideation, Marketing Campaign Creation, Visualisation,
Experimental & Guerilla Marketing, Advertising Research and Advertising Intuition.

- Crafted copy and content for many realty and suedo-realty brands across platforms, mediums and markets. Assisted in all marketing efforts from research to campaign tracking.

- Took charge of big realty clients (both national & international) & was responsible for all communication crafted for them.

- Crafted content and copy as part of the pitch team for business development.

Created content/copy for campaigns and collaterals - 
- eDMs
- SEO blogs
- Digital Advertising
- Collection launches
- Social media pages
- Category pages 
- Product packaging
- In-store signage
- Campaign adaptations
- ‘Big Idea’ ideation
- SWOT/Market research
- Competitor analysis
- TVC scriptwriting,
- Radio scriptwriting
- Social media monitoring & listening
- Brand upkeep

Reverse Advertising LLP

Wrote and developed content and copy for two brands across their social platforms and digital presence. 

Core responsibilities include writing inspiring content for:

- Worked on ideation & content creation for an array of clients ranging from fashion to tourism,
primarily on digital platforms.

- Crafted copy across all digital platforms and created web content for my clients with a focus on
SEO.

I have worked across the real estate (construction), fashion, education, tourism, property management solutions and user-technology sectors, making brands come alive to find their feet and audiences, with human values and relations at its core. My expertise encompasses 'big idea campaigns', conversion-focused sales copy, social media content, video scripts and much more that can give you tangible results.

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George Coudounaris

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