Stories & Launches

"Ayush has a great blend of both an incredibly strategic mind and an incredibly creative mind. His email campaigns made me stop, read, and laugh (in a good way). 

He was able to create an email campaign for my own brand in my brand voice causing my email list to want to read, want to respond, and when the time was right for them, want to reach out and book a call with me. 

I found Ayush to be on the ball, and professional in all interactions. I highly recommend him if you are looking to create engaging, effective email campaigns."

👆- A 6-Figure Public Speaking & Presentation Coach

"Ayush first grabbed my attention when he sent me an engaging, hilarious email. I thought to myself, "I have to meet this person!" Ayush has a real knack for speaking directly to your audience. 

He hears their situation, understands them, and hits on their pain points with accuracy. Many people have responded to my emails written by Ayush, complimenting me on the emails and also saying how they felt I was speaking only to them. 

He uses humor and recognizing how people think to genuinely connect. He did the research to obtain a deep knowledge of my prospective clients, their behavior, and what motivates them. I highly recommend him for any of your copywriting needs."

👆- A 6-Figure Mindset & Career Change Coach

----

At Stories & Launches, I help high-ticket coaches book quality, pre-qualified calls for their high-ticket coaching program so they can increase their close rate and improve the quality of your pipeline.

If you're interested, send me a DM and lets cook something.

Talk soon.

Founder

Boundless Potential Coaching, LLC

- Crafted her high-ticket coaching offer for her audience
- Deeply survey her audience to understand their true needs and problems
- Designed a strategic PRE-launch strategy to build solid anticipation for the offer
- Wrote Story-driven, Personality-infused emails during the campaign

Email Copywriter & Strategist

Illuminated Story

- Crafted her high-ticket offer and validated it (before we launched it)
- Understood the needs of her audience by effectively surveying and listening to them
- Crafted a solid PRE-launch strategy to build anticipation and "hype" for the launch of the offer
- Wrote Personality-driven emails in her brand voice during the launch

Wealth Accelerator Hub

- Wrote a landing page for his lead magnet
- Set up a Cart-Abandonment Sequence
- Designed the email strategy for his low-ticket product
- Wrote a full email sequence for their signature high-ticket program

Think School ®

- Wrote 5+ YouTube Ad Scripts
- Wrote A Landing Page For Their Course
- Wrote A Complete Cart-Abandonment Sequence
- Came Up With Their Email Marketing & Storytelling Strategy

I helped a 6-figure coach RE-launch her high-ticket coaching offer and generate 10+ high-ticket, qualified leads from her DEAD email list of less than 1,000 people – by sending plain text “story-driven” emails.

The process involved:

• Crafting her premium positioning to attract our ‘best’ clients
• Pre-launch strategy to build excitement for the offer
• A Google Doc Offer to qualify the best-fit leads
• Story-driven emails during the campaign

If you’re a coach with a proven high-ticket offer and an engaged email list of your target audience…

… and want to ‘attract’ highly-qualified, ready-to-buy leads, you’ve ended up at the perfect place. Here’s why:

My name is Ayush, and unlike 99% of the “I cAn wRiTe eVeRY kINd oF cOPy” copywriters out there, I focus on one thing: ‘Helping coaches fill their calendar with highly-qualified, ready-to-buy leads via Story-driven Email Campaigns and Google Doc Offers.’

Look, filling your calendar with high-quality, qualified prospects isn’t rocket science. All you need are 3 assets:

1. An Engaged List
2. One Core Offer
3. Kickass Copy

I can’t help you with #1 – Contrary to many eager rookies, pros know that the quality of people on your list and the bond you’ve got with them is the BIGGEST factor behind a kickass campaign. 

But I can help you position your offer so your audience's ‘wants’ to buy it…

… And I can write copy in your brand voice, but it is sprinkled with timeless salesmanship principles.

Not only that, I use “Strategic Launch System” to ensure you get the copy aligned with your brand values and voice – and your calendar is filled with high-quality, qualified appointments. 

My process involves 3 steps, and here’s how it works:

✔ Craft Your Premium Positioning. It’s about positioning your core offer in such a way where your ‘ideal’ prospects see you as the ONLY logical choice in the market, making closing deals effortless without ever resorting to price cuts.

✔ Sell Through Google Docs. I don't believe in fancy web pages or complex funnels. I believe in pre-selling using a Simple Google Doc that pre-qualifies prospects before they land on your calendar.

✔ Story-driven 14-part Email Sequence. It’s a human-psychology-driven 14-part email sequence that takes your prospects on a journey where they “feel” understood and empathized with to choose you.

Put all that together and you’ll have a natural – yet very compelling – mechanism to get only qualified prospects on your calendar.

No Coercion. No Gimmicks. No Short-Term Marketing Crap. 

If you’re interested, feel free to DM me, and let’s chat.

Ayush

Ayush Goyal

CSR and Fundraising Consultant

aidbees

Sr Partnerships and Operations Manager 

Pratham InfoTech Foundation

Program Associate

Mumbai Mobile Creches

Stakeholder Management | Report Writing | Grant Writing | Proposal Writing | Social Media Management

Donor and Relationships Coordinator

ARPAN

Communications | Report Writing | Training | Stakeholder Management

Project Officer

ISB Co'24 | Independent Consultant

About me in one line- I help raise funds to create social impact.

"Hello and welcome! I'm Bhagyashree Lodha, and I'm thrilled to share a slice of my professional life with you here."

I hold an MBA from the Indian School of Business, Hyderabad, and an M.Sc. in Extension Education from S.N.D.T Women's University.

With a diverse background in strategy, leadership, CSR, program management, and partnerships, I am passionately dedicated to driving social impact and organizational excellence. As a Corporate Social Responsibility Manager, I’ve spearheaded the development and implementation of strategic programs, managed expansive projects, and set up robust data management systems. My role centers around cultivating stakeholder relationships, overseeing fund allocations, and maintaining strict adherence to our program goals.

My career highlights include raising around ₹2.7 Cr for partner NGOs as a philanthropy partner of the TCS World 10k Run 2023, delivering CSR consultancy to renowned companies such as DHL and Baskin & Robbins, and successfully integrating over 150 clients into Aidbees - The Social Kindness Platform. My core competencies encompass strategic planning, impact evaluation, budget management, financial oversight, and fundraising.

During my tenure at Pratham, I took the lead on numerous projects, guiding them from initial pilot stages to full-scale implementations, and managed a team of 25 to meet ambitious objectives. I played a key role in liaising with local government bodies, generating detailed analysis reports, and ensuring the sustainability and efficiency of the programs. My impact assessment and project monitoring skills have been crucial in achieving targeted outcomes and tangible benefits.

 My educational and professional journey reflects my unwavering commitment to fostering sustainable social impact and nurturing partnerships that lead to a better future.

Thank you for your interest. I am keen to engage in discussions about social impact initiatives and explore potential collaborations.

You can block sometime using the link, would love to see you on the other side- https://topmate.io/bhagyashree_lodha13

Bhagyashree Lodha

List of National and International Grants- Part-1

Swiss National Science Foundation SNSF – Ambizione Grants 2025

TaroWorks – TaroWorks Technology Grant

EcoBusiness – The Liveability Challenge 2026

UN Tourism – UN Tourism Social Innovation Challenge

National Geographic Society– Call for Proposals: The Future of Learning, the Future of our Planet

UN Trust Fund to End Violence against Women and Girls – 2025 Call for Proposals: Resourcing Resilience – Investing in Civil Society Leadership to End Violence against Women

Wenner-Gren Foundation– Post-PhD Research Grant

EIT Food – Biotech Innovation Call

The Global Innovation Lab for Climate Finance – The Lab 2026 Call for Ideas to drive Climate Finance

Marine Stewardship Council (MSC) – Ocean Stewardship Fund

Startupbootcamp– Startupbootcamp Accelerator Program

Register here for Ahmedabad social impact meet- https://lnkd.in/dRVQiiHK

My Podcast with General Manager, CSR & Head Governance Anil Agarwal Foundation Vedanta Ltd.- https://l1nk.dev/zJDVS

Stay tuned for part-2

Drop your questions in the comments for the Guest: Ep-02

I’ll be hosting Rushin Patel , Associate Director- CSR CMS Info Systems for the second episode of the podcast.

But here’s the twist, which we did in our first episode as well : this podcast isn’t just another Q&A session.

We’re doing it differently: instead of only my questions, we’ll be bringing in real questions from the social sector community. 

The issues, challenges, and curiosities you’ve been voicing will be at the center of the conversation with our guests.

 Have a question you’d like me to ask Rushin Patel?

 Please drop it in the comments section below, and I’ll ensure your voice is part of the dialogue.

The first episode is live on YouTube - https://lnkd.in/djasASSi

#CSR #Podcast #SocialImpact #Fundraising #Governance

National RFPs you can apply for this month-

Bhartiya Grameen Mahila Sangh -For the Procurement of Postpartum Hemorrhage (PPH) Drapes

ChildFund India- Development of Blended Model Integrated Dashboard for Subsidy and Grants

The Hunger Project - Primary Data Collection Services for Endline Survey in Madhya Pradesh

IOM - UN Migration -Financial inclusion training and advisory services towards climate adaptation: Resilient Futures

 Solidaridad Asia - Regional Expertise Centre  -for Endline Evaluation Promoting Circularity in the Tamil Nadu Leather Cluster for Solid Waste Management

 Breakthrough  -Evaluation Study on Transforming Gender Norms through the BT Deep Transformation Community Engagement Program across 4 states

 Aga Khan Rural Support Programme India-Aquifer Mapping Study for Integrated Water Resource Management for Salinity Mitigation in Coastal Gujarat

William J. Clinton Foundation (WJCF)- for conducting a Survey among health facilities and Health care providers to understand availability and use of Medical Oxygen Therapy

Family Health India - for conducting a Survey among health facilities and Health care providers to understand availability and use of Medical Oxygen Therapy

Register here for Ahmedabad Social Impact Meet on 8th November 2025- https://lnkd.in/dRVQiiHK

My Podcast with General Manager, CSR & Head Governance Anil Agarwal Foundation Vedanta Ltd.- https://l1nk.dev/zJDVS

5 Cr in 2 months!!

Can you raise funds in 2 months?

I often get such requests and enquiries

We all are in rush to raise funds and that too ASAP....

But here’s the truth FUNDRAISING is like INVESTING

Hear me out-

== You don’t put money in the market today and expect it to double tomorrow.

== You strategize, you invest wisely, you stay consistent, and most importantly you stay patient.

== It’s the same with fundraising.

==If you’re looking for instant results, my friend, fundraising is not for you.

When you build relationships with donors, cultivate trust, and show consistent impact, the results come not overnight, but over time. 

Just like a strong investment portfolio, your fundraising efforts grow with commitment, time, and nurturing.

So the next time you think about fundraising, or hiring a fundraising consultant, remember:

It’s not a one-time shot.

It’s a long-term game where patience pays.

The relationships you build today may turn into funding months or even years later.

If you understand investments, you’ll understand exactly what I mean.

The real question is - are you ready to play the long game?

Follow Bhagyashree Lodha for more such insights

Also I host podcast where we talk everything in social impact space, watch here-

Yes, A Call for Action and a lot more

I had the privilege of sitting down with Mr Khurram Naayaab (General Manager-CSR and Head Governance, Vedanta / Cairn Oil & Gas) ,

A passionate CSR leader, for a deep and insightful conversation, and it’s now live on YouTube!

Here’s what we spoke about and a lot more u can see in the video:

 -- The inception of Nand Ghar and how it’s transforming lives on the ground

 -- Which project is very close to Mr Anil Agarwal and what makes it so impactful

 -- What are the other projects Anil Agarwal Foundation funds, and how do they align with their larger vision

 -- How to apply for CSR funding: practical tips that can actually help NGOs

 -- Red flags and green flags CSR Managers look for in proposals 

++ Plus, Mr Naayaab answered a few of your questions too- thank you for sharing them!

 Watch the full episode here- https://lnkd.in/dQE6Tt88

I’d love to hear your thoughts 

 And don’t forget to subscribe so you don’t miss the upcoming episodes!

In the last few months, I’ve noticed something which is, honestly, a little worrying.

CSR teams are following up constantly for proposals, compliance documents, reports…

And on the NGO side? Total silence.

It has started to feel like those HR follow-ups for a job opportunity where the candidate ghosts the recruiter.

 Only this time, the recruiter is the funder.

Here’s the truth we sometimes forget, and I tell all my NGO partners is that:

== Fundraising is a relationship.

== And every relationship needs consistent communication.

If your proposal drafting will take time, just tell them.

 If a report is delayed, communicate it proactively.

 If you’re waiting for internal approvals, update them.

Trust me, no CSR manager is going to punish you for honest communication.

 They understand delays. They don’t understand silence.

In fact, being upfront and responsive actually builds credibility.

At the end of the day, CSR partnerships don’t fail because of a lack of capability…

 They fail because of a lack of communication.

Let’s fix that.

 One honest update at a time.

Follow Bhagyashree Lodha for more such insights

Why your fundraising plan isn’t working 

 and what almost every NGO founder gets wrong.

In the last 2 weeks, I spoke to over 15 NGOs.

 Different sizes. Different causes.

 One thing was identical:
 
Founders are still single-handedly doing all the fundraising.
 
In the early years (0–5), this works.

 Donors fund your passion, your story, your energy. 

But after a point, this becomes the biggest barrier to growth.
 
Because if the founder is the only fundraiser, they can’t focus on:

🔹 Building the organization’s long-term vision
 🔹 Strengthening the brand
 🔹 Hiring & retaining strong teams
 🔹 Improving program quality & impact

At scale, fundraising isn’t a one-person role.

 == It’s a capacity you build.

You know you’ve reached that point when:

📌 Your donor retention is stable

 📌 You have a clear growth strategy

 📌 Your workload no longer fits into one role

That’s when hiring a fundraising manager isn’t a cost 

 it’s an investment in organizational sustainability.

The goal isn’t to replace the founder.
 
 It’s to free them to lead.

When did you realize you couldn’t keep doing fundraising alone?

Do u also break a coconut before raising funds?

Have you ever noticed how people break coconuts at temples?

Some coconuts crack open in one hit.

Some take two or three.

But everyone still keeps trying 

because they know it will open, sooner or later.

That’s exactly how fundraising works.

Not every proposal gets approved in the first attempt.

Some funders say “not this year,”

some say “we’ve already committed,”

But that doesn’t mean the door is closed.

The same funder who said no this year might be your biggest supporter next year if you stay in touch, follow up, and show progress.

Persistence in fundraising isn’t about being pushy.

It’s about being patient and consistent 

just like that devotee who knows one more tap might open the coconut.

Keep showing up. Keep refining your pitch.

Because in fundraising, faith and follow-up go hand in hand.

27,188 companies. ₹35,000 crore. One big question:

Why are we still chasing the same 200?

Every year, almost 27,000+ companies contribute to CSR.

In FY 23–24 alone, that added up to roughly ₹35,000 crore in funding.
Here’s the part nobody talks about:

== 14,474 companies that’s 53% actually spent more than what was prescribed.

 Let that sink in.

And yet… most NGOs are still chasing the same 150–200 “famous” CSR names.

Not because it’s strategic.

 But because it’s familiar.

Yes, follow-ups matter.

 Yes, nurturing warm leads is important.

 But if your entire fundraising plan is built around 8–10 “maybe” funders-you’re not fundraising, you’re waiting.

Your pipeline needs balance:

 Follow-up ≠ strategy. Lead generation = survival.

If 27,188 companies are giving, and only a fraction of them are in your outreach universe, the problem isn’t “CSR not responding.”

 The problem is your list is too small.

Data ref- MCA website

National and International Grants- Part-2

Rainforest Trust – Protected or Conserved Area Creation Awards

Wild Animal Initiative – Seed Grants Program & Challenge Grants

Science for Nature and People Partnership (SNAPP) – 2025 Call for Proposals

Keidanren Nature Conservation Council (KNCF) – Nature Conservation Fund (KNCF) Grant Program FY 2026

Plastic Free Rivers and Seas for South Asia – Free Rivers Fund Grants

D-Prize – D-Prize Challenge

Roger Williams Park Zoo – Danforth Conservation Grants 2026

Expo City Dubai Foundation– Global Innovators Programme

Mediterranean Alliance for Wetlands Initiative – Projects to celebrate World Wetlands Day 2026 in the Mediterranean

Register here for Ahmedabad Social Impact Meet on 8th November 2025- https://lnkd.in/dRVQiiHK

My Podcast with General Manager, CSR & Head Governance Anil Agarwal Foundation Vedanta Ltd.- https://l1nk.dev/zJDVS

Can I be honest? 

If your fundraising pitch feels like you're asking for a favour… it shows.

And the worst part?

It makes donors pull back because no one wants to fund something that sounds unsure of itself.

You’re not a liability 

You're not a burden.

You're offering something powerful:

🔹 A mission they believe in

🔹 The on-ground ability to make it happen

🔹 Results they can proudly be part of

So why pitch like you're asking for help?

When you show up like a partner, you get treated like one.

Fundraising isn’t about convincing someone to “give.”

It’s about showing them why this intervention is required for the community 

How they will be benefitted by the intervention 

How your sustainable plan is going to empower the community

Own your value. That’s where trust (and funding) begins.

Yes, we are partners

7 Strategies to Maximize Effective CSR Fundraising

1. Align with Business Goals
 CSR initiatives work best when they connect with a company’s core business. For example, a tech company supporting digital literacy. This creates better alignment, stronger buy-in, and more authentic engagement.

2. Keep Stakeholders Involved
 Engage community members, NGOs, and beneficiaries early and often. Their insights help shape relevant programs and ensure long-term support from those who matter most.

3. Tap into Government Priorities
 Aligning CSR projects with national programs like Swachh Bharat or Skill India can increase reach, impact, and collaboration opportunities with the government.

4. Let Data Guide You
 Track progress, measure outcomes, and use data to refine your programs. Transparency builds trust and helps donors see the real difference their contributions make.

5. Prioritize Sustainability
 Focus on long-term solutions, not short-term funding. Whether it’s environmental initiatives or livelihood programs, sustainability leads to deeper and lasting impact.

6. Try New Fundraising Methods
 Combine traditional approaches with digital tools social media, online campaigns, and crowdfunding to reach a wider and younger audience.

7. Build Strong Partnerships 
 Collaborate with corporates, NGOs, and startups. Strategic partnerships bring together resources, expertise, and innovation to create stronger CSR programs.

Follow Bhagyashree Lodha for more such posts

Not the deck.

Not the data dump.

Not the 20-minute explanation.

The human brain is built for bookends.

In donor meetings, the opening hook and the closing line carry more weight than everything in the middle.

That’s the Primacy- Recency Effect- a psychological pattern every fundraiser should master.

Here’s how top fundraisers use it:

1️⃣ Start with a vivid, emotional moment
• a surprising number
• a human insight
• a donor learning
• a sharp framing question

2️⃣ End with a confident, specific next step
• “If this aligns with your priorities…”
• “Here’s the simplest path forward…”
• “Let’s map intent to outcomes…”

The middle? It’s reinforcement.

Not persuasion.

If you get the first 10 seconds and the last 10 seconds right, you’ve already won half the room.

What’s one opening or closing line that has worked for you?

Burnout is not for us.

Not because we’re superhuman but because we can choose better.

In the social impact sector, passion is our power.

We wake up every day knowing our work matters to communities, to futures, to lives.

But here’s the positive shift we can think of making:

- Caring for ourselves is also part of caring for the world.

- Rest is not a pause from impact it strengthens it.

- Energy, clarity, and wellbeing are our professional assets.

You can love your work deeply and still say:

“I’m tired.”

“I need a breather.”

“I’ll come back stronger.”

That doesn’t make you any less committed.

It makes you sustainable.

The truth is:

When social sector professionals take care of themselves, the entire ecosystem becomes healthier.

Burnout isn’t a badge we need to carry not when we can model balance, humanity, and long-term leadership instead.

If you needed this reminder today

Share it with someone you think needs it.

Pressure Cooker, Steam and Funds!!

If you’ve ever waited for a pressure cooker whistle, you know this feeling.

 You put everything inside…

 You turn on the flame…

 And then… You wait.

Some days the whistle comes quickly.

Some days it takes longer than usual.

 And in those extra moments, we start worrying:

 “Did I add enough water?”

 “Is the flame too low?”

But the truth is the dish inside is cooking perfectly.

 The pressure is building.

 The process is working… even if nothing looks like it’s happening on the outside.

Fundraising is exactly like that.

== You’ve reached out.
 == You’ve followed up.
  == You’ve shared your pitch.
    ==You’ve had the meetings.

And then silence.

 No update.

 No visible progress.

That’s the point where most fundraisers panic.

But pressure is part of the process.

Good things take time to cook: relationships, trust, decisions, budgets.

Just because you can’t see progress doesn’t mean it isn’t happening.

So the next time a funder takes longer than you expected, remember the cooker:

 Let the process build pressure.

 Let the work happen inside.

When the whistle finally blows, the result is worth it.

taplio

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The Battle

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