I help brands eliminate operational bloat by deploying context-aware AI agents that replace high-cost, repetitive workflows with intelligent, modular systems.

Here’s what that looks like in practice:
☑️ $52,000/month in savings unlocked for a $1.5M/month DTC brand, by replacing:
☑️ 55+ hrs/mo in ad setup tasks with a Google Ads Playbook Agent
☑️ 60+ hrs/mo in reporting with a Snapshot-to-Strategy Companion
☑️ 50+ hrs/mo in comment scraping with a Creative Mining Bot
☑️ 40+ hrs/mo in UGC scripting with a Copy Blueprint Generator
☑️ 35+ hrs/mo in ticket triage with a Support Classifier

Plus hidden delays, review rounds, and QA.

These agents aren’t chatbots or experimental tools—they’re production-ready automations that plug directly into marketing, media, and ops teams to drive measurable ROI.

Most brands at scale suffer from the same hidden inefficiencies: bloated campaign workflows, fragmented creative processes, endless manual reporting, and decision paralysis due to siloed data. 

I build systems that solve those problems at the root—using LLMs, workflow automation, and business-first design.

My edge is clarity.

I know how to translate technical capability into business value—and I only build systems that ship fast, get used, and deliver results.

You don’t need more headcount.

You need systems that do the work, so your team can focus on thinking, creating, and scaling.

Ayo Afolabi

full://stack.founder/Building=The_Startupverse&role=CEO=true&company=RadHash

Lorde Astor West is a technology entrepreneur, systems architect, and founder building the infrastructure layer beneath the next generation of software companies. She is the Founder and CEO of RadHash, an AI-native operating system designed to eliminate the "messy middle" that quietly kills most startups between MVP and scale.

With more than two decades in software, Lorde has led or contributed to hundreds of production systems across industries including fintech, payments, healthcare, marketplaces, media, logistics, and regulated data environments. Her work focuses on a single, persistent problem: why most software fails after early traction—and how to design systems that survive real-world growth.

Lorde is known for seeing structural failure modes early. Long before “vibe coding,” no-code sprawl, and AI wrappers became mainstream, she identified the invisible cliff where startups lose eligibility for scale, capital, and exits due to fragile architecture. RadHash was built to address that moment directly—shipping the majority of a company’s production stack on day one, with rules legible to both humans and machines.

Her approach sits at the intersection of architecture, economics, and human judgment. Rather than chasing trends, she builds foundations: predictable systems, composable infrastructure, and software that can be safely extended by AI without collapsing under its own weight. Today, RadHash supports pilots across dozens of industries and countries, serving founders who are rebuilding real companies—not demos.

Beyond RadHash, Lorde is building a broader ecosystem focused on founder durability: vertical operating systems, embedded payments and financial products, AI trained on real operator behavior, and an on-demand fractional workforce designed for early-stage execution. Each business is autonomous, but designed to interoperate—mirroring how resilient systems work in the real world.

Lorde is also a vocal critic of fast-fashion software, performative metrics, and narratives that mistake speed for progress. She writes and speaks candidly about power dynamics in venture, the myth of “too early,” and why most startup failures are decided long before the market ever weighs in.

At her core, she is a builder. She believes software should last, founders should own their foundations, and technology should reduce risk—not disguise it.

Her long-term ambition: to reset how companies are built, financed, and scaled—by making durable infrastructure the default instead of the exception.

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Ayo Afolabi

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