Bright

Digital Specialist

esynergy

Successfully implemented a multi-channel marketing strategy that increased web traffic by 25% and boosted social media engagement by 50%. Managed agency relationships to deliver on key marketing objectives, including SEO, PR, and web development. My efforts culminated in a redesigned company website that improved SEO and UX/UI, enhancing overall performance and driving brand awareness.

Digital Marketing Manager

Huq Industries

Developed and executed a lead generation strategy that resulted in a 5% increase in revenue. This involved implementing a targeted paid and programmatic advertising campaign across five European countries, which led to a nearly 20% increase in leads. To further optimise lead nurturing and qualification, I established an automated system using Hubspot CRM and Salesforce, resulting in a 4% boost in MQLs. Additionally, I successfully migrated to Google Analytics 4 to enhance data insights and inform effective marketing decisions. My performance marketing activities contributed approximately 10% of the company's overall revenue.

Makers

Successfully crafted and executed paid strategies that drove a remarkable 200% increase in B2C business. Managing a substantial £1m digital marketing budget, I implemented a data-driven website restructure that enhanced the customer journey, resulting in a 10% increase in traffic and a staggering 100% boost in CTA engagement. Additionally, I contributed to B2B growth by 20% through effective Account-Based Marketing and targeted campaigns. Collaborating with industry leaders like DWP, Deloitte, Ford, and Elsevier, I created impactful cross-promotional marketing initiatives. My performance marketing activities were instrumental in generating approximately 20% of the company's revenue.

Serco

Demonstrating project management skills, I successfully led a £10 million government COVID-19 Test and Trace project in Enfield, Barking & Dagenham, and Redbridge. Overseeing a team of 60 staff members across multiple sites, I effectively coordinated efforts with stakeholders nationwide to deliver on project objectives during the COVID-19 lockdown. My responsibilities included building comprehensive reports and presenting findings to government and senior stakeholders.

Project Manager

PassFort

As the owner of the company’s digital marketing strategy, I successfully increased inbound leads by 2% through data-driven initiatives (during COVID-19). I established and reported on OKRs aligned with business objectives, driving the marketing team’s performance. Additionally, I led a website restructuring project, leveraging data analysis and MVT testing to enhance the digital customer journey and achieve a 7% increase in website traffic(during COVID-19). I refined the brand value proposition by developing comprehensive customer personas and segments and successfully launched new features.

Corporate Research Forum (CRF)

Senior Marketing Executive

Independent Clinical Services

Crown Worldwide Group

Digital Marketing Executive

Business Disability Forum

Marketing and Communications Officer

Digital Communications Intern

With over seven years of experience in digital marketing, I am currently leading and executing multi-channel marketing campaigns at esynergy, a technology consultancy focused on delivering customer value. 

My core competencies include paid social media, SEO, content creation, and data analysis, which I use to increase brand awareness and customer acquisition for our clients and partners.

Some of my notable career achievements at esynergy include generating a 50% increase in qualified leads, optimizing the website conversion rate by 15%, and managing a £2M marketing budget across various platforms and channels. I am also certified in First Aid by St John Ambulance, demonstrating my commitment to health and safety in the workplace. I am passionate about using digital strategy and technology to transform and enhance the capabilities and offerings of the software engineering industry, and I enjoy working with a diverse and collaborative team that shares this vision.

Ayo Olaofe

Adyen

Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

Account Manager

Klaviyo

Upgrade your eCommerce email marketing. Move fast with pre-built automations, real-time audience segmentation, and customisable campaign templates. 100K+ global brands trust Klaviyo to increase and retain email revenue.

Account Executive

Yotpo

Yotpo SMSBump enables brands to reach their customers — and their goals — with the most powerful, personalized, and results-driven mobile messaging in the market.

Yotpo is an eCommerce marketing platform that helps thousands of forward-thinking brands like Steve Madden, Brooklinen, and Princess Polly accelerate direct-to-consumer growth. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more, to increase customer engagement, promote community advocacy, and improve retention.

Enterprise Sales Development Representative

PatSnap

PatSnap helps innovators turn the IP data all around us into answers no one else has. This solves the hardest questions encountered throughout the innovation lifecycle—whether you’re creating, protecting or commercialising new inventions.

You can analyse the world’s oldest and most comprehensive record of innovation—125 million
patents—enriched with company financials, licensing records, grant opportunities, litigation cases, scientific journals, chemicals data and more.

Sales Development Representative

The Esprit Group

Bar Ambassador

Aon Botswana

This role required in-depth knowledge of the insurance industry and critical analysis skills, used to assess current and potential clients to evaluate whether they meet our requirements to be insured. I was required to weigh up the pros and cons of taking on various companies as clients as well as conduct research to ensure that we knew and assessed every relevant detail about the company. This heavy scrutiny and adequate background research required in the insurance industry helped me hone my attention-to-detail skills.

Whilst at Aon's Botswana Office, I worked alongside several brokers and trainee brokers who gave me a deeper insight into the world of insurance law. I attended various board meetings where I learned about the crucial system used to assess other businesses and determine their liability in any incident.

Intern

Hollard Insurance

Insurance Law, Indemnity Claims, Court Proceedings, Case Handling, Long Term Insurance Plans, Short Term Insurance Plans, Risk Management, Asset Management and Financial Solutions.

Hollard is the largest personal insurance firm in southern Africa, and as such I was lucky enough to get a taste of the multifaceted world of insurance law. I gained a better understanding of the levels of assessment, risk and mitigation involved in insurance law, as well as underwriting with regards to high risk property. In addition, it was very interesting to see the difference between the operation of Botswana's insurance law and that of the UK.

Morgan Stanley

Legal Assistant

As an experienced Account Manager/Executive, my 5+ years in e-commerce and digital realms have honed my commercial acumen and tech proficiency. 

I take pride in employing a customer-first ethos, channeling it to craft solutions that propel brands and merchants towards their revenue and growth objectives. Passionate about problem-solving, I thrive on navigating the dynamic landscape of the digital space. 

After almost 5 years in MarTech, helping digitally native brands build better relationships and experiences with their customers, a move into the world of payments felt like a natural progression. Payments underpins the world of business as an essential feature that connects commerce and finance. Adyen is the go-to platform for all businesses looking to accept payments everywhere, protect revenue, and control their finances. 

taplio

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Ayo Olaofe

Khaleel Obi

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