Bright

Digital Specialist

esynergy

Successfully implemented a multi-channel marketing strategy that increased web traffic by 25% and boosted social media engagement by 50%. Managed agency relationships to deliver on key marketing objectives, including SEO, PR, and web development. My efforts culminated in a redesigned company website that improved SEO and UX/UI, enhancing overall performance and driving brand awareness.

Digital Marketing Manager

Huq Industries

Developed and executed a lead generation strategy that resulted in a 5% increase in revenue. This involved implementing a targeted paid and programmatic advertising campaign across five European countries, which led to a nearly 20% increase in leads. To further optimise lead nurturing and qualification, I established an automated system using Hubspot CRM and Salesforce, resulting in a 4% boost in MQLs. Additionally, I successfully migrated to Google Analytics 4 to enhance data insights and inform effective marketing decisions. My performance marketing activities contributed approximately 10% of the company's overall revenue.

Makers

Successfully crafted and executed paid strategies that drove a remarkable 200% increase in B2C business. Managing a substantial £1m digital marketing budget, I implemented a data-driven website restructure that enhanced the customer journey, resulting in a 10% increase in traffic and a staggering 100% boost in CTA engagement. Additionally, I contributed to B2B growth by 20% through effective Account-Based Marketing and targeted campaigns. Collaborating with industry leaders like DWP, Deloitte, Ford, and Elsevier, I created impactful cross-promotional marketing initiatives. My performance marketing activities were instrumental in generating approximately 20% of the company's revenue.

Serco

Demonstrating project management skills, I successfully led a £10 million government COVID-19 Test and Trace project in Enfield, Barking & Dagenham, and Redbridge. Overseeing a team of 60 staff members across multiple sites, I effectively coordinated efforts with stakeholders nationwide to deliver on project objectives during the COVID-19 lockdown. My responsibilities included building comprehensive reports and presenting findings to government and senior stakeholders.

Project Manager

PassFort

As the owner of the company’s digital marketing strategy, I successfully increased inbound leads by 2% through data-driven initiatives (during COVID-19). I established and reported on OKRs aligned with business objectives, driving the marketing team’s performance. Additionally, I led a website restructuring project, leveraging data analysis and MVT testing to enhance the digital customer journey and achieve a 7% increase in website traffic(during COVID-19). I refined the brand value proposition by developing comprehensive customer personas and segments and successfully launched new features.

Corporate Research Forum (CRF)

Senior Marketing Executive

Independent Clinical Services

Crown Worldwide Group

Digital Marketing Executive

Business Disability Forum

Marketing and Communications Officer

Digital Communications Intern

With over seven years of experience in digital marketing, I am currently leading and executing multi-channel marketing campaigns at esynergy, a technology consultancy focused on delivering customer value. 

My core competencies include paid social media, SEO, content creation, and data analysis, which I use to increase brand awareness and customer acquisition for our clients and partners.

Some of my notable career achievements at esynergy include generating a 50% increase in qualified leads, optimizing the website conversion rate by 15%, and managing a £2M marketing budget across various platforms and channels. I am also certified in First Aid by St John Ambulance, demonstrating my commitment to health and safety in the workplace. I am passionate about using digital strategy and technology to transform and enhance the capabilities and offerings of the software engineering industry, and I enjoy working with a diverse and collaborative team that shares this vision.

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The Battle

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