Bright

Digital Specialist

esynergy

Successfully implemented a multi-channel marketing strategy that increased web traffic by 25% and boosted social media engagement by 50%. Managed agency relationships to deliver on key marketing objectives, including SEO, PR, and web development. My efforts culminated in a redesigned company website that improved SEO and UX/UI, enhancing overall performance and driving brand awareness.

Digital Marketing Manager

Huq Industries

Developed and executed a lead generation strategy that resulted in a 5% increase in revenue. This involved implementing a targeted paid and programmatic advertising campaign across five European countries, which led to a nearly 20% increase in leads. To further optimise lead nurturing and qualification, I established an automated system using Hubspot CRM and Salesforce, resulting in a 4% boost in MQLs. Additionally, I successfully migrated to Google Analytics 4 to enhance data insights and inform effective marketing decisions. My performance marketing activities contributed approximately 10% of the company's overall revenue.

Makers

Successfully crafted and executed paid strategies that drove a remarkable 200% increase in B2C business. Managing a substantial £1m digital marketing budget, I implemented a data-driven website restructure that enhanced the customer journey, resulting in a 10% increase in traffic and a staggering 100% boost in CTA engagement. Additionally, I contributed to B2B growth by 20% through effective Account-Based Marketing and targeted campaigns. Collaborating with industry leaders like DWP, Deloitte, Ford, and Elsevier, I created impactful cross-promotional marketing initiatives. My performance marketing activities were instrumental in generating approximately 20% of the company's revenue.

Serco

Demonstrating project management skills, I successfully led a £10 million government COVID-19 Test and Trace project in Enfield, Barking & Dagenham, and Redbridge. Overseeing a team of 60 staff members across multiple sites, I effectively coordinated efforts with stakeholders nationwide to deliver on project objectives during the COVID-19 lockdown. My responsibilities included building comprehensive reports and presenting findings to government and senior stakeholders.

Project Manager

PassFort

As the owner of the company’s digital marketing strategy, I successfully increased inbound leads by 2% through data-driven initiatives (during COVID-19). I established and reported on OKRs aligned with business objectives, driving the marketing team’s performance. Additionally, I led a website restructuring project, leveraging data analysis and MVT testing to enhance the digital customer journey and achieve a 7% increase in website traffic(during COVID-19). I refined the brand value proposition by developing comprehensive customer personas and segments and successfully launched new features.

Corporate Research Forum (CRF)

Senior Marketing Executive

Independent Clinical Services

Crown Worldwide Group

Digital Marketing Executive

Business Disability Forum

Marketing and Communications Officer

Digital Communications Intern

With over seven years of experience in digital marketing, I am currently leading and executing multi-channel marketing campaigns at esynergy, a technology consultancy focused on delivering customer value. 

My core competencies include paid social media, SEO, content creation, and data analysis, which I use to increase brand awareness and customer acquisition for our clients and partners.

Some of my notable career achievements at esynergy include generating a 50% increase in qualified leads, optimizing the website conversion rate by 15%, and managing a £2M marketing budget across various platforms and channels. I am also certified in First Aid by St John Ambulance, demonstrating my commitment to health and safety in the workplace. I am passionate about using digital strategy and technology to transform and enhance the capabilities and offerings of the software engineering industry, and I enjoy working with a diverse and collaborative team that shares this vision.

Ayo Olaofe

Salesforce

AdTech Operations Lead, EMEA

TransferRoom

MarTech and CRM strategy lead managing end-to-end campaign delivery and automation in a fast-growth football tech company. 

Responsible for designing and executing digital marketing campaigns across CRM, social media, paid media, and influencer channels to drive audience engagement and user growth.

Senior Marketing Automation Manager

Tradeshift

Global lead for campaign operations, MarTech strategy, and performance insight. 

Oversaw segmentation, automation, and digital campaign enablement across global teams, aligning CRM data flows and campaign reporting with commercial goals.

Sr. Manager - Marketing Strategy and Insights

DICE

Led marketing strategy, campaign operations, and performance analytics for DICE’s B2B division across the UK and key European territories. 

Partnered with commercial, product, and content teams to launch fan-driven campaigns, build marketing pipelines, and support music and event initiatives from venue to fan.

Marketing Operations Manager

TMF Group

Developed and managed Mar-tech stack, digital roadmap and agencies

Strategic lead on platform integration projects and development of process guidelines for global marketing team

Created strategic reports and provided insights to directors and senior stakeholders via presentations, dashboards, intervalled reports and daily alerts 

Owned marketing SLAs, performance metrics and KPIs development tracking and monitoring global marketing campaign activity and performance

Developed and managed all digital aspects of digital go-to-market campaigns 

Digital content strategy, budget and agency manager and coordinator for marketing campaigns across all global marketing teams and digital channels

Data modeling, maintenance, analysis and reporting including lead scoring, marketing attribution modeling and CRM system management

Marketing Automation Manager

KPMG

End to End Campaign Management: Developed multi-channel campaigns and schedule calendar to aid strategic objectives. Managed content creation and asset building including HTML template creation and distribution across all marketing channels and performance analysis. 

Marketing Automation Lead: Created, scheduled and delivered automated marketing campaigns for lead generation. Monitored and analysed performance, reporting results to board and senior management.

Paid Media and Social Community Management Lead: Determined and managed all paid media activity across social platforms including LinkedIn, Facebook and Twitter. Maintain social content calendar along with execution and monitoring of day to day organic activity across all social networks.

Analysis and Reporting Lead: Developed reports on campaign activity and results providing information on activity and performance metrics. 

Website Management Lead: Conducted website maintenance and updating of CMS, creation and copywriting of web pages and site optimisation for SEO.

3rd Party Agency Management: Manage partnerships with external partners and agencies, briefing and managing agency activity.

Internal Training: Delivery of training exercises to internal stakeholders on digital marketing frameworks and best practice. 

Brand and Risk Compliance: Ensure digital tactics used and marketing assets produced comply with brand and risk regulations.

CRM Data Management: Building company database utilising multiple sources and create marketing qualification metrics and strategic planning using contact data.

Marketing Executive

Thomson Reuters

CliniSupplies

Supporting the strategic direction for CliniSupplies Urology and Woundcare businesses and Clinidirect home delivery service for online prescription sercives. Responsible for creation of strategic marketing plans and project managing the launch of new business concepts and products within the UK medical devices industry. Responsible for delivering innovative solutions to healthcare professionals and patients, in collaboration with the Sales team and through direct digital engagement.

Marketing Executive: Healthcare & Medical Devices

National Theatre Wales

Leader of a student consultancy team tasked with developing and revitalizing the digital marketing strategy within National Theatre Wales.

Responsible for leading the presentation of the comprehensive digital strategy document to the Managing Director, Marketing Manager and Creative Director.

Junior Consultant

Keneday Medical Clinics

Provided support to U.S. Marketing team and Marketing Director across Public Relations, Clinic & Online Marketing and Synergy Partnerships functions. Developed and executed ATL & BTL marketing campaigns as part of a team for core pain management services in Florida.

I’m Ade, a CRM and email marketing strategist with a deep background in marketing automation and database management—passionate about helping brands connect more meaningfully with their audiences.

With over a decade of experience leading customer engagement programs across industries, I’ve delivered impactful solutions that blend strategic insight with technical execution. 

Currently, I work within a dynamic marketing environment, where I focus on building end-to-end CRM ecosystems—from data architecture and automation design to lifecycle campaigns that drive retention and revenue.

My expertise spans:
- CRM and database strategy design
- Email marketing and lifecycle campaign development
- Marketing automation platforms (from implementation to optimization)
- Customer journey mapping and audience segmentation
- Data hygiene, governance, and analytics to power smarter decisions

I believe that the foundation of great marketing is clean, structured, and actionable data—and I’ve spent years helping organizations transform fragmented systems into efficient engines of growth.

Outside of my core role, I’m always exploring new ways to apply my knowledge to different industries and business models. I enjoy collaborating on projects where I can bring clarity to complex data and design systems that scale intelligently.

If you’re working on something interesting in the Email marketing, CRM or automation space—or you’re facing a challenge with customer data or engagement, I’m always open to a conversation.

taplio

The Battle

Ayo Olaofe

Ade Abiose A.

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